Heather Huston Email & Phone Number

Nashville, Tennessee, United States

Content creator and marketing manager for Sun Label Group, Gaither Music, and Green Hill Music where we create new ways to create, repurpose, and showcase our owned music catalogs and their assets (both new and old) with the intent to maintain the public’s connection to that music and to drive ongoing revenues for our artists.

Columbia, Tn

I worked as a producer, content creator, and project manager for a variety of projects with Grammy award winner and NY Times bestselling author Rory Feek on a variety of projects for his production company, Red King Productions, Homestead Productions, The Homestead Channel (OTT Platform), The Homestead Festival, and other projects. Highlights Include:Series Producer – MULETOWN IN THE ROUND (Seasons 1 & 2), THE ONE ROOM CLASSROOM LIVE, THIS LIFE I LIVE, and Rory Feek’s first solo album, GENTLE MAN (a TV Special and music videos). From Development and pre-production, into the field and through Post, I played many different, integral roles on multiple series with executive director, Rory Feek. I worked closely with EP, line producer, DP, editor, and crew to create content with a conscience that premiered on RFD-TV. Responsibility’s included series production including location prep, crew staffing, songwriter interviews, marketing, call sheets, field notes, cast and crew communication, craft services, and any day-to-day logistics to keep schedules stay on schedule and budget.Project Producer – THE HOMESTEAD CHANNEL: For this project, I worked as the lead project manager to design, organize, and launch The Homestead Channel, a live streaming app to showcase a catalog of owned content to desktop, mobile, and OTT TV platforms. I setup workflow processes, oversaw content ingest, developed creative overview and assets, handled all playout features, as well as the overall design and content flow for the app. Project Producer - THE HOMESTEAD FESTIVAL: This annual two-day event was created to bring world-class speakers together to inspire people to incorporate sustainable solutions and traditional skills into their lives and families. For this project, I built and managed the Festival app, coordinated event publicity, curated the small performance stage, curated an antique tractor exhibit, and handled general event logistics.

Nashville, Tn

I worked as the Senior Marketing Director creating strategies for beautiful, highly-designed, inspirational products, as well as children's products for the Specialty division of HarperCollins Christian Publishing. I developed and managed marketing strategies for three different imprints, which included the Thomas Nelson Gift, Zondervan Gift, and Tommy Nelson brands with authors such as Kathie Lee Gifford, Charlie Daniels, Rory Feek, Conor Grennan, and Sarah Young, among others. I also worked with other book brands such as Precious Moments and Jesus Calling. Outside of book marketing, I was also responsible for the relaunch and strategy for a new media and blog platform, RootedFamily.com.Key Responsibilities:• Oversaw and implemented divisional marketing objectives, programs, and strategies, alongside editors, authors, agents, and marketing and publicity teams.• Developed effective messaging, branding, and marketing plans for gift and children’s books. • Implemented a strong understanding of business, ROI, and sales drivers to create effective marketing campaigns and long-term book sales.• Pursued strategic partnerships with companies, retailers, and influencers.• Pursued strategic partnerships with companies, retailers, and influencers on key titles and campaigns. Helped ensure revenue goals and budgets were on target.

Nashville, Tn

Reaching more than 100 million U.S. households via television, radio, and online, I oversaw marketing strategies focused on ratings, audience growth, brand awareness, and sales opportunities for RFD-TV, The Cowboy Channel, and RFD-TV’s The American Rodeo.• Developed and implemented strategic marketing plans across multiple disciplines, including digital marketing, social strategy, affiliate and programmer marketing, social media, programmer and show promotion, PR, and events.• Worked closely with the VP of Digital and Sales team to develop sales campaigns, execute editorial, strategy, curate content, and increase engagement and channel growth. • Established a programmer marketing program (a key source of content and revenue for the network) to strengthen the relationship with individual programmers and reduce attrition.• Developed media buys, advertising, and promotional activities including print, online, and social.• Managed awards submissions, securing three Cablefax awards and two Cynopsis TV awards.• Highlights: Organically built the social audience for all brand properties during the past three years (from 250+K to 661+K). Created a brand ambassador team to propel audience reach for The American rodeo (4 million impressions in 2016, 12 million in 2017, and 14 million in 2018).

Austin, Texas

Bat Bridge Entertainment is a media company comprised of producers, filmmakers, and editors that created premium television and films for cable networks and entertainment platforms (closed 2023). • Researched and developed engaging, smart, and interesting TV program ideas for network pitches and production. Duties include in-depth story and talent research, and story development.Managed production shoots and schedules including, hiring staff, coordinating travel, overseeing talent, booking production equipment, managing assigned budgets, assisting with creative content, and reviewing final edits. Highlights: Produced a sizzle reel, six character reels, and a mini-spec pilot which was picked up by the Discovery Channel on spec. (Watch here: https://vimeo.com/showcase/11013311) I also helped develop the 2015 CNN factual series “High Profits.”

Chattanooga, Tn

AREA203 Digital was a digital advertising agency that offered a comprehensive range of digital marketing services, including strategic services, performance optimization, design, analytics, social media, and emerging platform integration (closed in 2013).• Developed strategic social campaigns, brand messaging, and digital content for the agency and clients.• Created strategic client campaigns involving brand audits, competitive analysis, and extensive research, to identify KPI’s, key influencers, keywords, and opportunities to reach client goals. • Produced, wrote, and edited video content for agency clients.

Phoenix, Az

Vensure is a Professional Employer Organization (PEO) that helps small businesses with a host of administrative duties to reduce Workers' Compensation costs, insurance, safety, and loss control.• Responsible for the company communications strategy (internally and externally). • Developed marketing plans, electronic communications (blog / newsletters / social), branding strategies, marketing collateral, press releases, and web content.

Washington, D.C.

Produced the DC Chapter of Mortified, a live show where everyday adults sharing their teenage diaries entries in front of a live audience. Worked to cast talent and collect story submissions, booked event venues, handled ticket sales, marketing, and promotion. Hailed a "cultural phenomenon" by Newsweek, Mortified is a nationally based art project. Highlights: Secured writer, Sarah Wildman, who created a performance piece and wrote about it in the Washington Post (see media link attached).

Washington, District Of Columbia, United States

National Geographic Channel is a cable network originally founded by the National Geographic Society and 21st Century Fox.• Produced screening events, press releases, promotional collateral, and pitch materials for 300 + premieres yearly, national press tours, and network PR pitch campaigns.• Festival Committee Member for the "Preserve Our Planet College Film & PSA Contest."• Managed online pressroom: Project managed site redesign. Responsible for online content, maintained site flow, and conducted quality control to ensure accuracy.• Produced video materials for digital and broadcast press priorities, as well as events. Facilitated more than 70 + scheduled press mailings annually. Served as primary liaison for external vendors and production partners. • Highlights: Acquisitioned TV premiere for the Emmy® nominated and Sundance documentary “The Devil Came on Horseback,” which garnered a .40 premiere rating, more than 2.5 million viewers, and a Television Emmy. Co-Produced three successful PR tours at the bi-annual Television Critics Association (TCA) conference. Managed sold out screening events for the top rated specials “Human Footprint,” “Explorer: Gorilla Murders,” “Inside Vietnam,”” Explorer: Inside Guantanamo,” and “On Board Air Force One.”

Washington D.C. Metro Area

• Responsible for all marketing and PR efforts, including the Design House project, seasonal trade lectures, bi-annual sample sales, and other trade events.• Managed the bi-annual Design House project: Secured partner magazine sponsorship, selected participating designers, managed the design-build, implemented marketing and press campaigns, and launched the opening night premiere event. Produced the monthly newsletter, event brochures, and marketing collateral• Highlights: Launched the spring 2005 Design House project, in partnership with “Home & Design” magazine, and headlined by award-winning designer Barry Dixon. Curated design lectures which featured top industry professionals, including designers Thomas Pheasant, Alexandra Hicks, Celerie Dixon, and a featured lecture on color trends from Pantone®.

Washington, D.C.

• Served as project assistant for the National Symphony Orchestra Show House (2004). • Managed press tour and put together a fundraiser fashion show event in partnership with the Susan B. Komen Foundation to launch the opening of the Show House.• Managed launch of company website, drafted site content and organized portfolio materials.

Washington D.C. Metro Area

Closed in September of 2004, Visions was an art house theater and events space that showcased foreign and independent films, film festivals, and events. • Served as primary administrator and executor for a D.C. independent arts theater, Visions Cinema, Bistro, Lounge. • Managed 40 + film premieres and more than 100 special events per year — ranging from film festivals and embassy events — to private screenings and client rentals.• Concepted and generated promotional campaigns for all film premieres and special programming, including PR campaigns, community partnerships, grassroots, viral marketing and talent appearances. Managed the company website, created all marketing and festival collateral and wrote a weekly e-newsletter.• Highlights include: Launched first annual New African Film Festival in D.C., in partnership with the TransAfrica Forum and hosted by Danny Glover. Event garnered record attendance included sold out opening and closing events. Managed the D.C. premiere for Sony’s Fog of War featuring V.I.P. guests, former secretary of state Robert McNamara and director Errol Morris. Directed the ongoing Local Film Night weekly, which garnered top box office and retail/bar sales.

Washington D.C. Metro Area

AILA is a national association of attorneys who practice and teach immigration law.• Assisted with department marketing, advertising and promotional campaigns; developed direct mail lists; maintained association’s online bookstore. Worked with marketing manager to exhibit and sell association legal materials, legal manuals and software at legal association’s eight to ten conferences per year.

Columbus, Oh

WCMH-TV, channel 4, is the NBC affiliate television station for the Columbus, Ohio area and owned by Media General.• Worked with a reporter daily to shoot and edit stories per news director and assignment desk. Created news packages as part of a reporter/photographer team. Also, created natural sound news packages independently as assigned. DVC-Pro format. WORK EXAMPLES: http://vimeo.com/17148805.

Chattanooga, Tn

WTVC News Channel 9, is the ABC affiliate television station for the Chattanooga, TN area and owned by Sinclair Broadcast Group.• Worked on nightly newscasts as studio camera operator, audio operator and master control.• Took the initiative to train during off hours with staff photographers to learn videography and news editing, eventually securing a full-time position as newsroom photojournalist. Worked with a reporter daily to shoot and edit stories per news director and assignment desk. Worked independently on natural sound packages as assigned. Beta SP format. WORK EXAMPLES: http://vimeo.com/17148805.

Continuing Education, School Of Film

Graduate Film Studies

Bachelors Degree, English Literature

Film Coursework and Internship: The Los Angeles Film Studies Center Internship, Avenue Pictures