Huthaifa Abuteir Email & Phone Number

Dhahran, Sa

Eastren

Leading Trade Marketing Strategy and Framework development to attain defined business objectives across product categories and trade channels. Heading designing, execution and post-evaluation of Trade Programs targeting On-shelf Availability KPIs. Initiating Trade Book concept incorporating all merchandising guidelines and PoG by Trade Channel and store classification. Managing NPD launches in coordination with Sales and Marketing with respect to in-market visibility, POSM, PoG adjustment and Trade Engagement Programs. Designing POSM, product presenters, road shows and training for sales and merchandising teams. Conducting periodic trade visits to assess MSL presence and new launches on-shelf implementation. Driving Portfolio and Brands’ guidelines at Point of Sale (POS) across trade channels. Maximizing brands' off-take through developing best in class POSM. Standardizing and implementing POSM by trade channels.

Jeddah Governorate, Saudi Arabia

Ensuring cost-effective operations, systems, processes by placing best practices. Ensuring the organization always remains legally compliant. Formulating strategic and operational business objectives. Analyzing financial data and taking corrective measures to improve profitability. Managing organization-wide AOP and forecasts. Implementing QC and monitoring production KPIs. Leading RTM plans to ensure desired JP compliance, coverage and productivity.

Jeddah Governorate, Saudi Arabia

Inspiring team members, rewarding their success and mentoring them to excel competencies. Ensuring OUR (Optimized Utilization of Resources) via job-based time scheduling for all full/part-time resources. Managing advertising campaigns within the stores and organizing incentive-based seasonal special projects. Accomplishing timely payments via monitoring outstanding, ageing report, and collection status by the client. Managing exception reporting for senior management in case of cash flow and profitability issues. Ensuring stock ordering and availability as per desired mix. Conducting periodic business reviews to discuss P&L, efficiency, SWOT, etc.

Jeddah Governorate, Saudi Arabia

• Led Progress Tracker on departmental activities across organization• Formulated AOP & budgets along with financial analysis and recommendations of actionable strategies for profitability enhancement• Rearticulated and implemented Processes and Policies in line with organizational goals • Ensured OUR (Optimized Utilization of Resources) via job-based time scheduling for all full/part-time resources • Managed and enhanced efficiency of support services such as HR and F&A• Meticulously managed customer support for sales and marketing activities

Jeddah Governorate, Saudi Arabia

• Liaised with upper management and Board of Directors to determine TNA• Ensured training materials and programs were compliant with laws and regulations governing the industry• Conducted training programs for administration, middle management and front-line employees utilizing latest learning methodologies• Post assessment of learning curve gained through training sessions

Jeddah Governorate, Saudi Arabia

• Recognized as best performer in the marketing department• Coordinated in recruitment and on-boarding of marketing managers and consultants• Researched and analyzed market trends, competitor offerings, demographics, and other information required for marketing strategies• Used research findings and analysis to provide direction to marketing managers regarding marketing projects, new products/services, and overall marketing strategy• Identified areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities• Assessed and approved suppliers’ in-store campaigns like product advertising, packaging, media channels and branding• Maintained the department's budgets and ensured all marketing activities were cost-effective

Jeddah Governorate, Saudi Arabia

• Led articulation and control of Annual Budget • Managed weekly promotional leaflet distribution for Western region• Generated weekly management reports on field spot checking and all related field documentation • Participated in weekly discussions on selection of promotional items• Lead weekly execution of in-store promotional pricing signage• Planned and implemented strategies for new store openings, special events, and seasonal events• Supported PR team in finalizing press releases and articles, and followed up on implementation