​Established in 2018, We are the leading champion of small and medium enterprises (SMEs) revolutionizing the business landscape through innovative and flexible payment solutions. Buyline envisions a future where businesses can thrive, empowered by seamless and tailored payment methods, while fostering transparent and trustworthy partnerships.We help SMEs grow their businesses by offering their customers credit to purchase their products, this helps business increase average order values and sell more. We remove the barriers for small and medium size businesses by allowing them to offer retail POS finance when other lenders have strict onboarding criteria, Buyline are the Champion of the SME!

At Deko my role was to rebuild and rejuvenate the entire sales process, following recent investment I was appointed as Sales Director to build a long term sales strategy for the business, onboard a new CRM and establish new efficient sales processes, create MI suites and a full lead to live merchant experience including our account management structureIn addition to my sales leadership role I have also been heavily involved in the strategic direction our lender expansion plans, consulting directly with lenders on risk and pricing models, regulatory consultation and the creation of our merchant control and compliance framework

Leading a multi-competence team (Commercials, Finance, Analytics, Delivery and Marketing) to fully support our merchant partners across a very diverse portfolio of merchants and product specialitiesIn addition I also manage the legacy platform team which in itself manages merchants, vendors and the migration from our Close Brothers legacy to the Klarna ecosystem

My role at Klarna is to lead the non fashion merchant development team who along with myself manage all of our merchants in traditional sectors, this has been both merchants on the traditional Klarna platform as well as the Close Brothers merchants before migration.I was also personally involved in the tendering, winning and then management of one of the largest UK merchants in Klarna history and one of the Top 10 global accounts, this particular merchant has grown their finance offering by 30% in the first year of trading with Klarna and finance is now a key part of there customer offerThe migration has been a highly technical sales process where I have engaged with stakeholders at all levels to understand the capabilities of the Klarna platform, understand the customer journey and ensure the smooth migration of their business, this has also involved adding new sales options to their customers and in the case of one major worldwide brand I was heavily involved in designing a new to market process which allows their customers to buy in a unique way.

My role as Head of the award winning Close Brothers Retail Finance Relationship Management team is to ensure we are supporting our clients growth agenda's through the use of class leading POS finance, insights and marketing advice, grew the team from two to eleven in my time as head and the business itself grew from its first day as a start up to over £150m in the final year of this portfolio after this acquiisition I would advise on how to drive our clients business through the use of market leading customer friendly instore and online POS systems in order to increase turnover and profitability, we use customer insights of the highest quality to provide our clients with the information required to make decisions that drive the correct customer behaviour and turn lookers into buyers and ensure controlled business growth,I am committed to taking the time to understand my clients business in order to help support and during my time as head of the team I have created and delivered a full support model ensuring specialist and effective service to all our clients regardless of their size, I have grown the team from 2 colleagues to 12 and by developing that service model we can now deliver a service to all clients whether they are small SME or multi national corporations, this was proven when under my management we won "Account Management team of the Year' in the Professional Sales Awards 2017Using my expertise of e-commerce and online customer behaviour I support my clients growth agenda and support the use of analytics and SEO to ensure our clients know who their customers are and who they want their customers to be

My role was to drive our clients business through the use of market leading customer friendly instore and online POS systems in order to increase turnover and profitability, we use customer insights of the highest quality to provide our clients with the information required to make decisions that drive the correct customer behaviour and turn lookers into buyers and ensure controlled business growth, I am committed to taking the time to understand my clients business in order to help supportUsing my expertise of e-commerce and online customer behaviour I support my clients growth agenda and support the use of analytics and SEO to ensure our clients know who their customers are and who they want their customers to be

I created and led the Client Integration team within IT Test, we specialise in planning and delivering system integration for Webservice and Ecommerce solutions, this is throughout the project lifecycle from requirement gathering to user acceptance testing including warranty support after live implementation, this would often involve liaising with merchants to understand the expected solution, designing that solution and then delivering the projectAll aspects of the role involve high levels of communications with both externals clients and internal stakeholders such as our sales and tech teams, I have to establish the clients requirements and design test scripts and test cases to ensure all scenarios have been tested prior to go live whilst maintaining deadlines and planning for further client integration.Improving the clients Ecommerce solutions are also a goal within the team as we use best practice experience in dealing with clients from £500k per year turnover to £100m per year.During my time as Test Lead I delivered ecommerce projects for Apple, Dreams, Laura Ashley and Victoria Plum to name just a fewI have gained a great deal of experience within projects and have worked closely with business analysts and project managers to establish understanding of process and co-ordinate process improvements and 360 feedback on project plans

During my time within client services I have managed 3 key departments in the lifecycle of an application, starting in underwriting I co-managed the integration of the underwriting team after a lift and drop exercise from another site, this involved challenging and redesigning processes, creating new relationships with senior stakeholders, customers and clients along with developing a 15 strong team into a 42 strong department with a mass recruitment campaign which I lead and developed training plans for the new staff along with designing efficient rotas for a department operating 364 days a year and 14hrs per day, this in itself is a huge task and took a great deal of experimentation prior to establishing the most effective roster.As part of my underwriting responsibilities I also managed the fraud investigation team, this was initially one person but grew to five, we created the incoming fraud process to investigate victims of fraud, update the CIFAS database but also to spot patterns of fraud attacks and place preventative measures in place to reduce fraud risk and customer impactI moved to client onboarding which also including the client set up team, during this period I lead the onboarding of small clients up to blue chip multi nationals, liaising with senior stakeholders, internal and external projects teams and our own sales colleague to ensure the smooth and efficient onboarding.I ended 2012 by leading the retail fulfilment team which ends the application lifecycle by paying processing accepted finance applications and releasing funds,I managed this department through the christmas period solo which previously had been managed by two TL's, we retained SLA constantly through that period and at peak times processed thousands of applications per day and fulfilled multi million pound accounts on a daily basisI have also gained extensive project experience and have been a stakeholder on many projects and initiatives launched by the company.

Manager of the 6th highest turnover store in the company along with cluster management of 7 other stores in the Wales and South West area, my own store had staffing levels up to 22 during peak periods and 2 yrs consecutively broke the record for takings pre-christmas week, records which remained unbeaten until the company ceased trading

Training staff then installing new POS Till systems into Branches around the country and then supporting with help desk telephony support to stores across the Uk, during this time I was also involved in creating documents used by other Pos Implementers to establish standardised training across the store network

Created the business from scratch and ran every part of the business including stock management, purchasing, accounting and sales.This was a photographic retail outlet with an annual turnover of £100k

My First job from school I started as a junior and worked my way to store manager whilst breaking company wide sales records