During my time at HL my position has evolved from initially coming on board to manage our paid search activity to introducing a range of other channels to our biddable media mix including social, native, display and app. We have increased budgets and cost effective conversions more than 10 fold during this time and I have become a senior leader in the marketing team, managing three teams of highly skilled digital channel specialists, including biddable, on-site banners and organic social, consistently delivering against challenging targets.

The step up to digital media manager has allowed me to get involved in all aspects of the media team include a variety of significant new business pitches/wins and has given me more influence over the strategic direction of our clients media activity.Highlights include - Great results across all digital media channels led to record attendances at all major race meetings in the 2012/13 season for Cheltenham Racecourse which delivered the Online Retail Award in the Sports Category- As technology improves so does our ability to uncover more from a users path to conversion in order to invest budget more efficiently and drive significant year-on-year growth during a tough climate- This includes not only fully personalised path to conversion dashboards but also free Google Analytics P2C functionality depending on client budget- ROPO technology allows us to fully attribute offline sales to online media activity and continue to optimise channel investment to drive increased sales and ROI

After working on a variety of media campaigns from an account management position at EMO this was the ideal role to specialise in digital media and get hands on campaign managing experience across all the digital channels. Some highlights include, PPC management for English Heritage and Cheltenham Racecourse, affiliate marketing for Furniture Village and Wiltshire Farm Foods and display activity for Amnesty International and Aspen RE.This role also allowed me to explore other areas that really interested me and gave me great exposure to attribution modelling including setting up of a personalised path to conversion dashboard for Furniture Village and developing ways to track ROPO activity to full attribute the offline sales to online media activity.

Account managed through the line campaigns for the Department of Health, STIHL and a variety of other clients to B2B and B2C audiences.