- Vision and Roadmap: Conducted in-depth 30+ competitor analytics both local and international players across Asia, Europe, Latin America; 5+ user interviews to shape the product vision and roadmap focused on Cash Management & Credit Line Product; presented strategic insights to leadership.- MVP Development & Validation: Identified hypothesis to validate user problems; participated to define MVP’s key features and use cases, and worked with the scrum team on moving user stories into production; backlog prioritization & maintenance for cash management and credit card product. - User Acquisition: Established joint- product with Sovico ecosystem entities (HDBank, Vietjet, Phulong) and managed the full product lifecycle with affiliates to attract users at launch. - Product Innovation: Explored innovative ideas in 5+ global markets for product implementation; developed new models for Loyalty Programs and Investment Products.- Communication: Collaborated with UX, marketing, and data teams to refine business requirements, user personas and journeys, enhance customer experience; participated with technical and business stakeholders (CPO, compliance, legal, risk, finance) to select tech partners and ensure product compliance for digital bank launch.- Research Mentoring: Guided the research team and led bi-weekly retrospectives to establish product development and launch best practices.

- Guided management level across internal departments on applying strategy framework & research methodology to formulate business growth strategies & financial projection. - Developed user research & market database hub across 30+ E-Commerce clients in 5+ different industries (FMCG, Beauty, Mom&Baby, Health…)- Conducted in-depth client interviews with 8+ biggest brands (Nutifood, Loreal, Johnson & Johnson, TH True Mart, P&G…) to identify improvement areas; defined opportunities for developing new products; recommended strategic product solutions to high-level management teams.- Collaborated with client stakeholder and internal stakeholder across various functions (UX, Marketing, Data, Engineering, Legal) to define user needs & understand technical implications, risk management to develop strategic products with big clients.

1> Product Strategy & Management for Banking clients for Cash Product:- Conducted in-depth market and user analysis to identify user persona, validate the product hypothesis; designed product concept and key features to Banking clients. - Collaborated with client stakeholder and internal stakeholder across various functions (UX, Marketing, Data, Engineering, Legal) to write business requirements, user needs, product scope; contribute to customer experience; understand technical implications, risk management to prioritize the development. - Initiated ‘Cashback Ecosystem’ product scheme across 800+ affiliate network integrated in MB Bank in 2019; successfully delivered 2.5M new users for MB Bank, +72% growth in new transaction, +65% growth in retention in 6 months. This model was later adopted by 6+ other banks - TPBank, BIDV, VPBank, Shinhan Bank, LPBank, SHB). - Delivered acquisition and growth product solutions for 2+ fintech clients: Viettel money, MB Securities; uplift new users by +70% growth MOM. s- Implemented BI product across business units to improve the daily business operation & decision making; optimize the performance for each client portfolio. - Initiated strategic reports for Banking industry & research hub; raise client attraction by +150% growth. 2> Business Strategy- Developed strategy & initiated strategic products across top 10+ biggest clients in Banking & E-commerce to encompass business objective, competitor/ market landscape understanding & consumer insights; recommended strategic insights to expand operating markets to SEA (Indonesia, Thailand) and South Asia.- Enhanced the performance in product development and recommended product concepts for senior team members to scale product performance of existing top 10+ Fintech and Banking clients.- Guided middle management teams on applying strategy framework & research methodology to analyze where current strengths and weaknesses; built the functional strategy or strategic projects.

- Conducted an in-depth analysis of the industry, market appeal, competitive environment, and financial statements to assess the business’s potential for valuation.- Formulated a project cash flow plan, and business cases to evaluate the potential of the investment project.- Collaborated with CEO to manage 2 assets in VietNam (St. Paul American School Hanoi, St. Mary's International Kindergarten) - Identified, engaged, and maintained a relationship with a potential portfolio; Limited Partners (LP) in Korea.- Led the product development and strategy for Korea e-commerce subsidiaries (Platform X), drove revenue targets by 70% growth YoY.