Huyen Vu Email & Phone Number

Vietnam

In this role, I led product development and portfolio management initiatives within the credit card division. I worked closely with cross-functional teams, including risk management, IT, compliance, and marketing, to streamline processes and enhance customer experience. I focused on driving product growth through data analysis, process improvement, and innovative strategies while ensuring compliance with industry regulations. - New card product development & market delivery-… Show more In this role, I led product development and portfolio management initiatives within the credit card division. I worked closely with cross-functional teams, including risk management, IT, compliance, and marketing, to streamline processes and enhance customer experience. I focused on driving product growth through data analysis, process improvement, and innovative strategies while ensuring compliance with industry regulations. - New card product development & market delivery- Card portfolio management- Consumer & Corporate Card Policy- Operation guidelines- Card scoring for the onboarding process and credit limit increase- Overdue management- Training & Consulting- Others: CIC report, process improvement, system enhancement Show less

Vietnam

In charge of developing and refining credit card products, I played a key role in identifying opportunities to improve features, streamline processes, and enhance the overall user experience post-ANZ integration.- Business analysis- Product R&D- Product refinement post-ANZ M&A . Hi-point credit cards issuance . Card payment channels . Card statement . T&C . Card functions on Mobile app (SOL app) . Customer Service support

Ho Chi Minh City, Vietnam

I led efforts to build relationships with merchants and partners to create mutually beneficial programs that enhanced the value of our credit card products. By focusing on partnerships and digital acquisition channels, I helped grow the customer base and increase usage through engaging promotions and initiatives. Partnership marketing- Led a team for online leads and managed digital campaigns with Vin-Commerce, Lotte, Grab, Lazada, Shopee, California Yoga & Fitness Center.-… Show more I led efforts to build relationships with merchants and partners to create mutually beneficial programs that enhanced the value of our credit card products. By focusing on partnerships and digital acquisition channels, I helped grow the customer base and increase usage through engaging promotions and initiatives. Partnership marketing- Led a team for online leads and managed digital campaigns with Vin-Commerce, Lotte, Grab, Lazada, Shopee, California Yoga & Fitness Center.- Merchant acquisitions for promotions and installment programs. Show less

Ho Chi Minh City, Vietnam

I managed relationships with financial institutions, overseeing key aspects such as credit line management, account operations, and cash management services. My role involved working closely with local and international partners to support investment banking activities and improve operational efficiency for the bank’s financial institution clients.- FIs credit line management- Nostro, Vostro accounts management- Cash management service (partnered with Standard Chartered Bank… Show more I managed relationships with financial institutions, overseeing key aspects such as credit line management, account operations, and cash management services. My role involved working closely with local and international partners to support investment banking activities and improve operational efficiency for the bank’s financial institution clients.- FIs credit line management- Nostro, Vostro accounts management- Cash management service (partnered with Standard Chartered Bank Vietnam) Show less

Ho Chi Minh City, Vietnam

I was responsible for leading end-to-end marketing campaigns to drive product awareness and customer acquisition for ACB’s credit card products. My role involved collaborating with cross-functional teams, including marketing agencies and internal stakeholders, to create impactful product launches and promotional strategies. I focused on enhancing brand visibility, optimizing marketing content, and delivering successful campaigns that aligned with the bank’s business objectives… Show more I was responsible for leading end-to-end marketing campaigns to drive product awareness and customer acquisition for ACB’s credit card products. My role involved collaborating with cross-functional teams, including marketing agencies and internal stakeholders, to create impactful product launches and promotional strategies. I focused on enhancing brand visibility, optimizing marketing content, and delivering successful campaigns that aligned with the bank’s business objectives. Additionally, I worked on product positioning, messaging, and market research to ensure the products were competitive and customer-focused.- Integrated marketing planning & execution- Visual and content management- Event planning & execution- Key campaigns and events: . New product & service launching: Visa Platinum card; ACB JCB card, MasterCard inControl, A2B2Pay . Digital marketing campaign: Swipe and be protected with 7 Insurance types for cardholders . Events: "Tea-break with ACB" at Dai-ichi Life’s venue; ACB2Pay payment gateway workshop . Internal sales campaigns: "Tour de Visa card", "ACB card ambassador" Show less

Master'S Degree, Digital Innovation And Financial Technology, 4/4

Activities and Societies: - Top 9 Digital Marketer Hackathon: Go Global with Cross-Border E-Commerce Platform (CMU, 2023) - Study trips.

Google Project Management

six courses developed by Google that include hands-on, practice-based assessments designed to prepare learners for the roles in Project.

Bachelor Of Arts (Ba), International Economics Relation, 7.8/10

Activities and Societies: Green Summer campaign in Dong Nai, Binh Phuoc, Vietnam Teaching, Building Culture House, and Organizing social.

Bachelor Of Arts (Ba), English Language And Literature, General