⭐ Helping Financial Institutions and Fintech Companies Deliver Customer-Centric Digital Solutions ⭐With 10+ years of experience in banking product management, I am passionate about developing and optimizing digital experiences that align with both customer needs and business goals. From product marketing to product development and portfolio management, I’ve had the opportunity to lead teams that deliver seamless, user-focused financial solutions. My focus has always been on creating products that not only meet market demands but also improve customer engagement and satisfaction.I specialize in credit card product management, agile methodologies, and cross-functional team coordination. At ACB and Shinhan Bank, by prioritizing customer feedback and data-driven insights, I’ve iteratively enhanced product features while maintaining a strong business impact. I led different projects that streamlined the operational process and customer experiences, resulting in a significant increase in card members and card sales volume with controlled risk metrics.I'm always looking for ways to grow and improve, which is why I chose to quit my stable job to pursue a Master’s degree in Digital Innovation & Fintech. It's been a great way to dive into how new technologies are shaping our lives. I also completed the Google Project Management certification, which has helped me sharpen my skills in managing projects and working with teams. These learning experiences are helping me stay up-to-date and ready for the challenges ahead.Currently, I'm exploring opportunities to continue making a difference in developing or improving digital products, particularly within the financial services or fintech area.Please feel free to reach out to discuss potential collaboration and opportunities.📧 huyenvu112@gmail.com-----------------------------✨ Fun facts ✨✦ I was born in the North of Vietnam but raised in the Central and settled in the South. ✦ I love traveling and exploring different cultural aspects like people's lifestyles, food, language, and landscapes. Countries I've been to: Thailand, Singapore, Japan, Taiwan, Australia, Korea.✦ I've been living in Chiang Mai, Thailand, since early 2022 and am open to a relocation due to future job requirements.
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Deputy Manager - Card Business PlanningShinhan Bank Vietnam Feb 2020 - Feb 2022VietnamIn this role, I led product development and portfolio management initiatives within the credit card division. I worked closely with cross-functional teams, including risk management, IT, compliance, and marketing, to streamline processes and enhance customer experience. I focused on driving product growth through data analysis, process improvement, and innovative strategies while ensuring compliance with industry regulations. - New card product development & market delivery-… Show more In this role, I led product development and portfolio management initiatives within the credit card division. I worked closely with cross-functional teams, including risk management, IT, compliance, and marketing, to streamline processes and enhance customer experience. I focused on driving product growth through data analysis, process improvement, and innovative strategies while ensuring compliance with industry regulations. - New card product development & market delivery- Card portfolio management- Consumer & Corporate Card Policy- Operation guidelines- Card scoring for the onboarding process and credit limit increase- Overdue management- Training & Consulting- Others: CIC report, process improvement, system enhancement Show less -
Senior Supervisor - Card ProductShinhan Bank Vietnam Mar 2018 - Feb 2020VietnamIn charge of developing and refining credit card products, I played a key role in identifying opportunities to improve features, streamline processes, and enhance the overall user experience post-ANZ integration.- Business analysis- Product R&D- Product refinement post-ANZ M&A . Hi-point credit cards issuance . Card payment channels . Card statement . T&C . Card functions on Mobile app (SOL app) . Customer Service support
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Supervisor - Card Business DevelopmentShinhan Bank Vietnam May 2016 - Mar 2018Ho Chi Minh City, VietnamI led efforts to build relationships with merchants and partners to create mutually beneficial programs that enhanced the value of our credit card products. By focusing on partnerships and digital acquisition channels, I helped grow the customer base and increase usage through engaging promotions and initiatives. Partnership marketing- Led a team for online leads and managed digital campaigns with Vin-Commerce, Lotte, Grab, Lazada, Shopee, California Yoga & Fitness Center.-… Show more I led efforts to build relationships with merchants and partners to create mutually beneficial programs that enhanced the value of our credit card products. By focusing on partnerships and digital acquisition channels, I helped grow the customer base and increase usage through engaging promotions and initiatives. Partnership marketing- Led a team for online leads and managed digital campaigns with Vin-Commerce, Lotte, Grab, Lazada, Shopee, California Yoga & Fitness Center.- Merchant acquisitions for promotions and installment programs. Show less
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Supervisor - Fi Relationship ManagementAcb - Asia Commercial Bank Aug 2014 - Apr 2016Ho Chi Minh City, VietnamI managed relationships with financial institutions, overseeing key aspects such as credit line management, account operations, and cash management services. My role involved working closely with local and international partners to support investment banking activities and improve operational efficiency for the bank’s financial institution clients.- FIs credit line management- Nostro, Vostro accounts management- Cash management service (partnered with Standard Chartered Bank… Show more I managed relationships with financial institutions, overseeing key aspects such as credit line management, account operations, and cash management services. My role involved working closely with local and international partners to support investment banking activities and improve operational efficiency for the bank’s financial institution clients.- FIs credit line management- Nostro, Vostro accounts management- Cash management service (partnered with Standard Chartered Bank Vietnam) Show less -
Senior Officer - Product MarketingAsia Commercial Bank Sep 2009 - Aug 2014Ho Chi Minh City, VietnamI was responsible for leading end-to-end marketing campaigns to drive product awareness and customer acquisition for ACB’s credit card products. My role involved collaborating with cross-functional teams, including marketing agencies and internal stakeholders, to create impactful product launches and promotional strategies. I focused on enhancing brand visibility, optimizing marketing content, and delivering successful campaigns that aligned with the bank’s business objectives… Show more I was responsible for leading end-to-end marketing campaigns to drive product awareness and customer acquisition for ACB’s credit card products. My role involved collaborating with cross-functional teams, including marketing agencies and internal stakeholders, to create impactful product launches and promotional strategies. I focused on enhancing brand visibility, optimizing marketing content, and delivering successful campaigns that aligned with the bank’s business objectives. Additionally, I worked on product positioning, messaging, and market research to ensure the products were competitive and customer-focused.- Integrated marketing planning & execution- Visual and content management- Event planning & execution- Key campaigns and events: . New product & service launching: Visa Platinum card; ACB JCB card, MasterCard inControl, A2B2Pay . Digital marketing campaign: Swipe and be protected with 7 Insurance types for cardholders . Events: "Tea-break with ACB" at Dai-ichi Life’s venue; ACB2Pay payment gateway workshop . Internal sales campaigns: "Tour de Visa card", "ACB card ambassador" Show less
Huyen Vu Education Details
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English Language And Literature, General
Frequently Asked Questions about Huyen Vu
What is Huyen Vu's role at the current company?
Huyen Vu's current role is Banking & Financial Services | Credit Card | Product owner | Portfolio Management | Partnership | Customer-Centric | Agile.
What schools did Huyen Vu attend?
Huyen Vu attended Chiang Mai University, Coursera, University Of Economics And Law, University Of Social Sciences And Humanities (Ussh).
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