Huy Lan Nguyen Email & Phone Number

I am responsible for managing and optimizing various advertising channels, including Google Ads (Search, GDN, Performance Max, Youtube, Criteo) & Facebook Ads, Facebook Advantage Plus (Carousel, Collection, Dynamic) with a monthly budget of approximately USD 40,000.My primary focus is on increasing average order value (AOV) and overall revenue. I work closely with the Branding Team to develop and deliver compelling Content & Media strategies. I also utilize tools like GTM, GA, Pixel Tracking, and Offline conversion tracking to track and optimize user engagement and behavior. We have achieved a 20% increase in ROAS (from 5 to 6) compared to the previous year.

Assist the Manager in developing effective audience targeting strategies, crafting compelling messages, generating innovative creative ideas, devising comprehensive media plans, and allocating monthly budgets, and more.Oversee the company's digital channels, including Meta, Google, and Shopee, utilizing various ad types such as CPAS (to Shopee/Lazada), Google Ads - Search, Google Ads - GDN, Google Ads - Performance Max, Google Ads - Shopping, Shopee On-Platform Ads, and more, to achieve multiple objectives.Efficiently track user data using advanced tools like GTM, Google Analytics, and Pixel Tracking.Employ Google Ads Scripts to automate campaigns, streamline processes, and boost efficiency.Develop and monitor comprehensive dashboards to regularly analyze campaign performance and identify areas for improvement.Utilize optimization tactics such as research and categorization of keywords using Keyword Planner, conducting A/B testing, and other advanced strategies to optimize campaigns.Effectively analyze and handle raw data from multiple platforms to generate detailed weekly, monthly, and yearly reports that provide valuable insights to the Manager.

Ho Chi Minh City, Vietnam

Work as a saleman advising automotive products to customers. Other scope of works involved are managing website and implementing Google Ads (Search and GDN) to gain leads to business.Handle and organize data as well as create systems to distribute sale leads to multiple Sale Departments.

I am serving as a backend developer for a project aimed at creating a cryptocurrency transfer platform that facilitates transfers of Bitcoin (BTC), Ripple (XRP), and Ethereum (ETH).My responsibilities include developing and maintaining APIs and microservices for accessing and managing user data as well as integrating with crypto exchanges and wallet providers. I utilize Node.js, SQL database to build scalable blockchain-oriented solutions.Through this role, I have gained expertise working with public blockchain networks and integrating them into user-facing applications.This experience has given me invaluable knowledge of blockchain architecture, consensus algorithms, security, and programming.

I partner closely with clients to understand their business needs and goals, then develop targeted digital marketing strategies within agreed budgets.I plan and execute advertising campaigns across multiple channels including Google and Facebook ads, social media, email, and content. My focus is on crafting messaging, creatives, and audience targeting that generate the highest conversion rates and return on ad spend.Working closely with data and analytics from tools like Google Analytics and Facebook Insights, I identify opportunities to optimize campaigns that can improve key metrics like click-through rate, cost-per-click and conversion rate. I also troubleshoot any technical issues to ensure campaigns perform as effectively as possible.I provide regular updates to clients on campaign performance metrics and make recommendations for improvement. My goal is to deliver results that help grow their business while justifying their marketing investment.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Hospitality Administration/Management