Benson Huynh Email & Phone Number

Toronto, On, Ca

New York, New York, Us

• Manage a growth fund (the “Industry Growth Fund” or “IGF”) which allocates a portion of league revenues to support NHL and Club business initiatives and projects throughout North America. The initiatives and projects are intended to promote long-term fan development and League revenue growth.• Responsible for leading all aspects of the strategic planning process reflecting in-depth fan and Club business insights across both the U.S. and Canadian markets.

Chicago, Illinois, Us

• Category lead of a $500M+ national portfolio for the Value and Digital categories. Category programs include McPicks®, Mobile Order & Pay, McTasters®, McPicks Meal® and McDonald’s National Mailers.• Grew the Value category with a +2% increase in sales nationally representing 16% of total McDonald’s sales.• Increased number of visits attributed to the Value category to 27% of total McDonald’s visits, up by +3% since taking over category in 2017.• Manage the development of 3 year category plans including; synthesizing market and consumer insights, evaluation of sales and P&L and competitive data for each program to achieve organizational goals.• Develop and lead category specific brand positioning including value proposition, messaging, packaging, merchandising, promotions and channel specific opportunities.• Manage content and creation, working closely with creative agency partners & internal marketing teams on execution and enhancement.

Edmonton, Alberta, Ca

Boston, Massachusetts, Us

Jack Morton Worldwide is an award-winning global brand experience agency which believes that brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, Jack Morton has brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, and employee engagement.• Led and managed project teams of creatives, designers, strategists and producers though all phases. • Size of project accounts range from USD $50K – $600K, with project teams ranging from 5 – 20 practitioners.• Main point of contact responsible for setting the tone and directing how the client’s business is managed, driving the overall strategic direction and leading the development of deliverables.• Generated sales of USD $500K within both existing client accounts and new business opportunities.Main competencies: Project/account management, strategic planning and mapping, brand experiential, brand strategy

London, England, Gb

A leading international brand and design consultancy network that places strategic rigor and creative excellence right at its heart. With 25 offices worldwide FutureBrand has the bandwidth to identify consumer trends, product and service innovations that are taking place in real life and in real time around the world. The diversity and specialism of the firm gives it an enviable international client base from banking to brewing, from sports and recreation to retailing and brand environments.• Directed, inspired and led cross-functional teams (strategy, creative, design) on complex project engagements for Fortune 500 clients. Size of project accounts range from USD $50K – $350K, with project teams ranging from 3 – 5 practitioners.• Directed internal & client ideation sessions and workshops.Main competencies: Brand strategy, project/account management, strategic planning and mapping, go-to-market strategies

Worldwide, Oo

• Project Manager of USD $1.2M transformational & re-brand project for a Canada’s fifth largest municipality. • Led the development of winning client proposals ranging from USD $50K – $1.2M.• Main facilitator for workshops, including in-person client experiences.• Designed and conducted business and market immersions, environmental scanning, systems mapping and scenario development.• Developed comprehensive client deliverables and presentationsMain competencies: Project/account management, strategic planning and mapping, brand strategy, go-to-market strategies, change management