E-Commerce merchandising for grocery

• Managed a $35M annual portfolio and successfully grew my businesses to be +22% in sales and +15% in gross margin YTD through planning and executing on aggressive strategies with limited oversight• Influenced senior executives through detailed analyses and storytelling in presentations which resulted in their support to execute on category strategies• Developed two Associate Merchants and managed their priorities to achieve financial goals

I co-founded the BVOY & Co. company which created the BVOY Travel Journal, a self-discovery tool with 30-days of guided writing prompts for transformative travel. The mission behind BVOY & Co. is to make people feel inspired during their pursuit to becoming a better version of themselves. Responsibilities & Accomplishments:• Lead the product design, development, and production of the BVOY Travel Journal• Research and develop strategies for brand positioning• Create and… Show more I co-founded the BVOY & Co. company which created the BVOY Travel Journal, a self-discovery tool with 30-days of guided writing prompts for transformative travel. The mission behind BVOY & Co. is to make people feel inspired during their pursuit to becoming a better version of themselves. Responsibilities & Accomplishments:• Lead the product design, development, and production of the BVOY Travel Journal• Research and develop strategies for brand positioning• Create and execute on content creation and social media presence @bvoyco Show less

I managed the strategy behind the wind down of my family's jewellery retail business due to the business owners entering retirement.Responsibilities & Accomplishments:• Manage the marketing budget and lead in-store and online initiatives for the Retirement Closing Sale (flyers, signage, in-store merchandising, and website)• Greet customers and consult on jewellery to purchase• Interact and purchase jewellery stock from wholesalers

I was responsible for the American Express Aeroplan co-brand charge credit card portfolio and partner management.Responsibilities & Accomplishments:• Developed and led the implementation of strategy for marketing campaigns, offers, website, print material, and other communication channels• Built partner relationships with the Aeroplan external partners to develop marketing plans to meet shared goals and objectives

I worked within a General Merchandise product category team which managed a P&L worth $30M consisting of stationery and party shop products. I was responsible for executing our category team's strategies through working cross-functionally with external vendors, Planning, Marketing, Merchandising, and Product Development teams.Responsibilities & Accomplishments:• Presented strategy recommendations supported by quarterly hindsight analyses for senior leaders (product assortment… Show more I worked within a General Merchandise product category team which managed a P&L worth $30M consisting of stationery and party shop products. I was responsible for executing our category team's strategies through working cross-functionally with external vendors, Planning, Marketing, Merchandising, and Product Development teams.Responsibilities & Accomplishments:• Presented strategy recommendations supported by quarterly hindsight analyses for senior leaders (product assortment, pricing, inventory management, promotions, and merchandising solutions)• Created promotional requests for Marketing, Merchandising, Signage, and Retail Operation teams to execute at store-level• Developed over 20 new products with vendors; negotiated costs, set retail prices, and forecast sales and inventory• Within one year of tenure, awarded Assistant Category Manager of the Quarter due to increased subcategory sales by 42%, exceeded plan by 20% after presenting and pitching recommendations to external vendors Show less

EF Educational Tours provides schools and teachers educational tours for their students with the mission of opening the world through education. Currently, we have 500 schools and offices in 52 countries. In my role, I am responsible for proposing improvements in Marketing initiatives through strategic thinking and analysis.Responsibilities & Accomplishments:• Create and present reports to managers for strategic decisions in marketing campaigns and customer engagement and… Show more EF Educational Tours provides schools and teachers educational tours for their students with the mission of opening the world through education. Currently, we have 500 schools and offices in 52 countries. In my role, I am responsible for proposing improvements in Marketing initiatives through strategic thinking and analysis.Responsibilities & Accomplishments:• Create and present reports to managers for strategic decisions in marketing campaigns and customer engagement and loyalty programs • Pitch ideas on new Marketing initiatives and improvements to managers and the Marketing team• Execute customer targeting and segmentation strategies for email and direct mail campaigns• Motivate the team to set goals, measure results, and learn how to improve campaigns by creating campaign performance analysis and campaign test processes Show less

As a Teaching Assistant for International Business Strategy (BU491 Business Policy II), I was responsible for grading students' business case projects and tests which required me to be knowledgeable with the course's readings pertaining to current business models.

During this co-op work term, I assisted retail and merchandising specialists within the promotions division responsible for optimizing sales across all product categories through monthly promotions across Canada-wide Petro-Canada convenience stores. Responsibilities & Achievements:• Created and analyzed pre, during, and post launches of merchandising promotional plans by analyzing projected and actual sales data to product category teams in beverages, confectionary, food, and… Show more During this co-op work term, I assisted retail and merchandising specialists within the promotions division responsible for optimizing sales across all product categories through monthly promotions across Canada-wide Petro-Canada convenience stores. Responsibilities & Achievements:• Created and analyzed pre, during, and post launches of merchandising promotional plans by analyzing projected and actual sales data to product category teams in beverages, confectionary, food, and business services• Spearheaded Preferred Price Card promotion project that led to final approval for department-wide implementation of campaign process Show less