eCommerce Platform setup: - Website and Mobile App about 2M daily visitors, equivalent to 10 offline stores revenue.- Loyalty program achievement: 60%-70% of customer returns.- Successful call for 2 Billions VND investment from brands for games and promotion campaigns.- Integration of popular payment methods: Cards, Momo, ZaloPay, Apple Pay, transfer via Napas…to enhance customer payment experience.eCommerce Operation setup:- Processes for customer services, product return policy, and after-sales services, resulting in >90% of customer satisfaction.- Fulfillment methods: in-house, drop shipping, FBM…- Last-mile delivery shipment, and rotation of goods: late delivery <1%.- Smooth rotation of 20.000 SKUs in the system from product arrival to customer purchase.- Mobile App Delivery with >500 collaborators for last mile delivery.- Partnership with Grab, and Ahamove for express delivery.Consulting Services initiatives: - A 10-year warranty policy refreshment, reducing 20% operating costs.- Flexible warranty framework build-up for TheGioiDong and DienmayXANH for further business development.- Field Service Management system with >2,000 collaborators.- Packaging ERP for Oversea markets expansion purposes.

- Lead and grow a team Business Analysts.- Responsible for the operational processes of BachhoaXANH.com.- Receive direct requests from CTO and CEO, assess current system's feasibility, analyze processes, coordinate with technical team to set up plan, and implement business efficiency.- Generate operational data analysis and work with internal stakeholders for business implementation strategies.

BachhoaXANH.com- Built an eCommerce website different from existing websites in the company.- Analysed user feedbacks from GA/CrazyEgg/AB Testing/Call center... to improve UI/UX of website, increase conversion rate. Increase traffic x3 in 1 year and eCommerce conversion rate 3-5%.- Developed processes for product returns, refunds, and after-sales services.- Built a team from 4 members to 20 members to operate: UI/UX, content, promotions and after-sales services.

- Accountable for the development, operation, and management of thanhnien.vn website. Pioneered the establishment of a CMS in journalism and media.- Represented Thanh Nien in partnering with Facebook for media-centric feature experimentation, like news censorship and fake news prevention.- Proposed to the Editor-in-Chief strategies to increase the number of online audiences.Newspaper Website, Mobile App:- Built-up the thanhnien.vn website and sub-sites, with over 1M daily visitors.#2 popular newspapers in Vietnam.CMS:- Write an article. Spelling and grammar errors identification in the editing process.- Over 100 editors and more than 200 journalists work at the same time.- Authorization and security measures.- The achievement of articles analysis.- Social networking interaction platforms.- Being Facebook's first newspaper platform with Instant Article function.

UI and UX Designer:- Interactive App.- Mobile App and Website.