Jack of All Trades – part UX/UI designer and part email developer – to bridge gaps internally within Marketing and create highest efficiencies among Design and Email development. While also building a golden gate bridge for the business and its customers.UX/UI Designer:• Continued to provide fast-turnaround creative & design assets for business needs• Effectively pinpointed business pain points; translated visual communication solutions• Created easy, efficient, relevant and all-round pleasant experiences for the user/customer• Solved creative problems, had a forward-thinking approach and understood consumer behavior• Spearheaded winning creative & designs that drive revenue• Integrated smart design plus “shipped is better than perfect” mindset• Attended upcoming conferences & workshops that pertain to best practices and trends in creative and UX/UI design; continued education to apply at Smashtech• Created efficiencies within Design and Email development flowsEmail Developer:• Mastered and learned Klaviyo email build-out• Became a point of contact for Klaviyo communication• Shared with team key strategies & findings to help guide Marketing objectives• Worked with Dev for email support & solutions• Created email templates & SOPs• Creatived efficiencies from Design to Email development (saving time on project timeline)

Participated in designing and redesigning digital design business needs: landers, e-commerce, Amazon, emails, social media assets and other forms of visual communication.• Completed the project work within the given timelines, while pivoting for business needs• Suggested new ways of improving the quality of designs and areas to drive revenue• Worked in collaboration with different channel and departments to assess their design needs and deliver the best possible creative solutions

Brought design solutions to life, which adhere to best direct-response practices, marketing strategies and business goals. Provided background and expertise in direct-response design decisions with the overall design team.• Helped lead design team with Direct Response-related creative and mindset• Oversaw all design, from concept to final delivery into the market• Used a strong eye for aesthetics and visual details to ensure exceptional quality• Collaborated across the organization to drive up standards of digital creativity

Creative problem solver and a digital enthusiast that has led and inspired solutions for innovative, multi-channel, digital experiences. Brought expertise in creative digital design & development, and provided an exceptional WOW experience to end-users.• Created beautiful and compelling interactive experiences• Ideated and developed original usability & design concepts• Participated in presenting to business owners• Solid understanding of intuitive site functionality, site architecture, user interfaces & navigation• Rolled into one: great communicator, team player, and tactful diplomat

Client List Portfolio:– Bally Total Fitness– Right Fit for You– Spindle Fitness– Hustle Fitness– Fortune Training and Coaching– Andrew Leonard Coaching– Chicago Metropolitan Sports Association– Athletico Physical Therapy– Cercacor Laboratories, Inc.– Kelly's Running Warehouse– Upgrade Body & Conditioning

Coordinated with the Creative, Marketing, Merchandising and Executive teams by integrating marketing concepts and creative solutions to produce consumer-engaging designs and user experiences, while also producing creative assets for the company's brand partners. Mentored a team of junior designers by providing art direction and marketing strategy.Brand Partners:– ASICS– Nike– Brooks– New Balance– adidas– Reebok– Hoka One One– Under Armour– Fitbit– Garmin

Executed digital marketing strategies by working closely with the Digital Marketing Manager, Creative Marketing team and executive stakeholders to produce business design solutions, strengthen brand identity, development and awareness, and concept integrated online marketing campaigns.Family of Brands:– The Lodge at Torrey Pines Hotel– A.R. Valentien Restaurant– The Grill at The Lodge– Catamaran Resort Hotel & Spa– Oceana Coastal Kitchen– Bahia Resort Hotel

Collaborated with the Art Director, design team and agency’s account executives to produce refined marketing collateral and researched case studies to assemble design mockups and proposals for clients.Client List Portfolio:– Station Casinos– Edgewater Hotel & Casino– Rivers Casino– Turning Stone Resort Casino– Buddy V's Ristorante

Focused primarily on digital marketing objectives and explored innovative ecommerce methods to increase conversion and decrease bounce rates. Implemented UX/UI design optimizations across all websites for desktop, tablet and mobile; enhancing the overall user experience.Family of Brands:– Shari's Berries– Cherry Moon Farms

Assisted the Creative + UX Manager with coaching a team of designers and guiding creative direction to solve for marketing design objectives. Mentored team collaboration to strategically research, garner data and compile valuable insights to drive design solutions. Examined industry trends and influenced unique ways to affect consumer behavior while improving results.Brand Partners:– Alaska Airlines– American Airlines– Delta Air Lines– JetBlue Airways– Southwest Airlines– Spirit Airlines– United Airlines– U.S. Airways– Hilton Worldwide– InterContinental Hotels Group– Orbitz– Fuel Rewards– Overstock– Best Buy– Goodsearch– eScrip– iDine– Upromise by Sallie Mae

Revamped the Equinox screensaver – communicates new company rollouts and promotions, newsworthy events and trends, employee awards, and essential training tools – displayed at all 60+ Equinox clubs and viewed by 5,000+ employees. Worked remotely with the corporate Operations + Training team and Q Blog’s Editorial Director; streamlining the visual communications between C-level and field level.

Spearheaded Chicago’s social media initiative – created an online engaged community of Facebook followers, encouraged Equinox members to participate in online discussions and evoked brand awareness to prospective non-members. Partnered with the Digital Marketing team, Chicago Marketing Manager and Chicago’s club managers, and implemented Facebook rollouts with PowerPoint presentations, strategy analysis, and visual mockups.• 2013 Social Media Initiative; increased Facebook likes +60% (511 likes) within 5 months

Responsible for providing exceptional customer service to all members, handling all situations regarding any member concerns and directing inquiries to specific departments to ensure all needs were met. Responsibilities also included on-boarding new-hires, coaching team on job performances and communicating new promotional rollouts for the Front Desk team.• 2012 Front Desk Manager; promoted within 5 months• Achieved ‘Gold Performer’ status; exceeded an exceptional score on evaluations for 7 consecutive months

Contributed graphic and pattern expertise at creative brainstorm meetings with Creative Directors, Art Directors and team of designers. Projects primarily focused on designing for fashion, accessories, lifestyle, in-store/retail and entertainment.• 2013 Winter Style Guide: Graphics & Patterns• 2012 Fall Style Guide: Graphics & Patterns