1. Market research and data analysis:- Researched the market, consumer behavior trends to assess opportunities and challenges, thereby proposing appropriate strategies and activities to attract customers.- Researched and identified the strengths and weaknesses of competitors, thereby proposing strategies and implementing activities to attract and enhance customer experience.- Analyzed available data collected from the shopping mall system to explore customer insights, and evaluate the effectiveness of previous programs to propose attracted ones for customers.- Utilized data processing and analysis tools (Excel, PowerBI) to visualize data, and wrote reports on research findings and evaluation.2. Planned and implemented both online and offline promotional activities for AEONMALL Vietnam Mobile Application and customer programs.- Online activities: + Coordinated with agency in creating content, designing images and videos for promoting mobile application and other customer programs on social media channels (Facebook, Instagram & TikTok). + Created content of article on Website for promotions of mobile application and customer programs. + Coordinated with agency in designing images for promotions of mobile application and customer programs uploaded on website and mobile application channel.- Offline activities: + Coordinated with agency in implementing PG for promoting mobile application to customers at mall. + Coordinated with agency in designing and producing POSM for promoting mobile application and related customer programs.3. Coordinated with members of the Marketing department in the promotion of events and sales programs:- Produced TikTok videos to promote events and sales programs for customers.- Set up bill exchange programs and check-in activities for customers. - Supported event team in organizing activities of big campaign.4. Implemented and managed paperwork process..

- Conducted market and consumer research, and competitor analysis on online channels (Website, E-commerce, social commerce) to propose action plans.- Created product description content on E-commerce (Shopee, Lazada, Tiki) based on SEO standards and social commerce (TikTok Shop) channels.- Participated in proposing ideas for creating content for products' images and videos promoted on online channels.- Negotiated, communicated and managed relationships with KOCs for product promotion activities on TikTok channel.

- Supported teachers in teaching English.- Supported students in practising English skills, particularly reading.- Communicated information exchanged among foreign teachers and students.

- Created social media content posted on the Facebook page of the organization.- Created content posted on the Facebook page to promote the event and volunteer program held by the organization.- Collaborated with other team members to brain storm the ideas.- Participated in communication planning.