Played a pivotal role in enhancing brand visibility and customer engagement at Paws on Pause through targeted ads and PR campaigns. My efforts together with the team, led to a 20% increase in first-time orders and a 35% increase in reorders. By conducting market research studying trends and behaviors we identified new opportunities and platforms to reach out to our target audience.

- Optimized campaign operations for PK/BD/NP/LK markets by analyzing daily spending of $10,000+, identifying areas for improvement.- Advised Sales and Business Development teams on strategies to acquire potential clients in the FinTech sector and local agencies for Paid Media solutions, including identifying problem statements and crafting effective pitches to secure new business opportunities.- Responsible for execution of campaigns and managing the local pipeline of $1M+, including assistance on contracts, day-to-day performance marketing functions, monthly billings, and ARs to support the regional AdOperations Team.- Collaborated with the Business Development Team to forecast revenue and supported in acquiring and retaining key clients in the region. Ensured timely delivery of campaign results and reports to clients, fostering satisfaction and trust in our services.- Collaborated with cross-functional teams to streamline client onboarding processes by cutting the lead time for clients by 50% and improving the overall AR cycle for the region.* Recipient of 'Global Special Contribution Award' for achieving revenue and AR targets of $850,000+ by working seamlessly with clients and negotiating with stakeholders in regions with political uncertainty and economic turmoil.

- Digital lead for Pakistan, responsible for managing British Council's Digital platforms including Facebook, Instagram, Twitter and Youtube accounts, coordinating with media agencies to meet respective KPIs of a given campaign, as well as responsible for overlooking branding and design to be in accordance with British Council's global guidelines to build audience associations with the brand.- Internal Communications Lead, responsible for smooth exchange of information among local and international stakeholders. Building communications awareness for all programmes staff, including building skills in news management and placing communications at the heart of our programme areas.- Responsible for the delivery of communications for the British Council in Pakistan, including raising the profile of our programmes and activities in South Asia and the UK including building communication strategies for the British Council Libraries, the WOW Karachi Festival, the ILMPOSSIBLE: Take a Child to School programme, Punjab Education and English Language Initiative, Study UK Alumni Awards and Post Covid-19 Resumption programme. - Responsible for managing back-end website promotion and consumer journey for all the Council's SBUs.- Assisted the MarComms team in 3 major events for Arts, Education and Schools in 2019, including WOW Festival 2019. Responsible for Social Media Marketing and Promotions across all channels.

- Worked as an Account manager for NTL Express, a local logistics company. Was responsible for brand strategy, and media buying and planning for the relevant social media platforms.- Worked as Community Manager for the following brands: Unilever Wall’s, Continental Biscuits (Candi, Prince, Bakeri, Gala) Rapid Compute. Responsible for the management of all available social media platforms for the brands & maintained utmost engagement and response rates.- Spearheaded the team to run an award winning campaign for Unilever Wall’s for the FIFA World Cup 2018, using moment targeting to tap into real time audience engagement on social media platforms. Responsible for the core idea generation and strategy to meet all the given KPIs which were, humor, consumption of the brand and relevance to the FIFA World Cup 2018. The campaign was nominated for the Effies 2018.

-Extracted data to identify the road map for new distribution channels for sales and distribution.-Identified non-traditional channels for key consumption occasions.-Reported new direct and indirect initiatives for wings team sampling to increase brand reach.

Major responsibilities included-Preparing Monthly Collection Receipts-Filing Monthly Collection Receipts-Income Tax Invoice Reconciliations-Reconciliations of SAP entries-FBR notice and VSS payments-Reconciliations of Expense Bills-Recalculation of cash vouchers-Recalculations of distributors’ payments-Preparation of undertaking form for imported goods