Heather Campbell Email & Phone Number

Arlington Heights, Il, Us

Led and coached a four-person marketing team focused on brand awareness, lead generation, partner marketing programs, email marketing, and sales enablement.Designed lead generation process and drove Account Based Marketing (ABM) strategy inclusive of technology and process, significantly increasing volume and quality of sales qualified leads for new 3PL service offering. Developed and managed annual marketing calendar of supplier funded marketing program, guiding the GTM strategy and execution of multi-channel product campaigns across verticals. Exceeded goals of incremental revenue collection.Supported rebrand of 100-year-old wholesaler to modern distribution and commerce company, positioning the company for new business offerings and customer segments.

Develop and execute go-to market plans for company’s key initiatives and programs. Commercialize services that support Essendant’s wholesale distribution sales team and customers across segments (enterprise, independent resellers, etail, and vertical markets including public sector and healthcare). Lead the marketing for Essendant’s newest business offering, a Third-Party Logistics solution for manufacturers. Developed value proposition, marketing materials, and foundation for digital campaigns that drive acquisition efforts. Collaborate with various cross-functional teams including Sales, Operations, Merchandising, Customer Support, Legal, and internal Marketing teams.Manage activities for the Essendant brand including insights, content development, compliance, competitive reviews, and rebranding launch efforts.Build new lead qualification process leveraging insights, customer journey mapping, best UX/UI practices, and alignment with business partners to reach shared objectives.

Deerfield, Illinois, United States

Developed effective marketing content, product presentations, and campaigns that drove awareness, customer acquisition, and adoption of Essendant's Value Added Services.Partnered with district sales teams to learn and position them for success. Established a monthly sales and marketing advisory call that has continued for 5+ years, uncovering opportunities to execute upon.Created five pieces of customer-contributed content in the form of case studies and testimonials that helped decrease sales cycle time and increase customer adoption. Established new tracking system to measure KPIs. Report-out to management with insights and recommended actions. Educated sales and resellers on the value of resellers’ digital transformation through campaigns, training webinars, calls, customer visits, and industry events.

Managed a team of 3 marketing associates providing guidance, project management, and execution of marketing activities on behalf of Independent Resellers as part of an in-house agency marketing model. Projects spanned from company rebrands, market research, digital campaign development, capabilities brochures, truck wraps and other branded touch points. Managed agency relationships, project spend, and the improvement of process tracking expenses, which led to a 33% increase in expense recovery and bottom line financial reporting transparency.

Led the team and strategy in creating multiple levels of end user pricing for online and print materials. Reviewed competitive trends in blurring traditional channels to identify opportunities for growth and profitability. Consulted independent resellers on their price deployment strategy, competitive guidance, and successful implementation of margin management tools.

Established monthly reports containing various views of sales and margin information to track the success of the company’s newly implemented pricing structure. Executed quarterly price activities for high profile customer. Daily interactions with sales team and customer regarding impact analysis, credit reports, contract maintenance, and new item pricing.

• Analyzed customer profitability and impact analysis for national accounts. • Worked closely with sales on pricing requests, RFP preparations, order discrepancies and customer contracts.• Interviewed and oversaw daily activities of the Pricing Intern(s). Distributed work regularly for coordinators on the pricing operations team

• Part of creative planning team on developing themed promotions and information sheets for new programs in the international market• Assistant copywriter for synopses of BBC television programs for the online catalogue

Master Of Business Administration (M.B.A.), Marketing

Bba, Finance, Marketing

General, Pre Business