 P&L owner, acted as a change agent to lead system driven processes towards Operations, HR, Sales & Marketing, Finance. Lead the process and team of 450+ people across North India. Took new initiatives in product development and process automation. Market landscape and devised strategies to enter and expand in new and critical markets. Gained market share, optimised costs and created new revenue streams in saturated markets through lateral thinking and analytical approach.

 Devised end-to-end online business plan and achieved top-line growth by on-boarding new buyers and client segments. Developed e-commerce website using SAAS and formed strategic partnerships to drive online sales and digital campaigns. Opened up new Points-of-Sale by negotiating commissions & other commercials for new collections with physical stores & buyers. Transformed operations to a lean model for systematic and efficient factory management to lead a team of 50+ members. Improved margins by eliminating redundancies and streamlining of processes by implementing industry best practises. Responsible for turning around the business through strategic business development and marketing campaigns.

 Worked as part of the team responsible for managing ‘Cable TV Digitization Drive’, in accordance with order passed by Govt. of India. Assisted in devising Pan-India strategy for ensuring adoption, and involved in managing digital marketing, ATL & BTL campaigns. Suggested and evaluated prospective alternate revenue streams: new channels (MUTV, YouTube, etc.), HD services & broadband. Liaised with the Ministry of Information and Broadcasting (MIB) for ensuring compliance and assisted in all press & media releases.

Formula 1 India Grand Prix 2013 - International racing event held at Buddh Circuit, UP, in 2013.

Communiqué - Official College Promotion Cell undertaking web marketing, media releases and pre-event marketing campaign for college.

Crescendo - Annual college cultural festival.

Prodigy - Management oriented event organized for school students which aims to tap their managerial potential and provide them corporate exposure.

Chrysalis Solutions was an entrepreneurial venture of 2 students from Delhi University to create creative & effective marketing solutions for organizations focusing on student demographic(18-21 years), deals in the following verticals :- Student Engagement Programs, On-ground & Campus promotions, SMM, Sponsorship management and Manpower Consulting.Providing Social Media and Market Activation Solutions Worked with clients from Retail, E-commerce,Hospitality, Event Management and IT Solutions industries.

TEDx, CP - 1 day talk event with speakers from diverse fields, in 2012.TEDx was started as an experimental concept for people with diverse minds to come together, discuss and share their opinions about making a change in this world. Today, TEDx stands as a powerful concept across the globe, eagerly awaited by individuals of all categories, seeking to participate. The greatness about a concept such as TEDx lies in the fact that it is centered around themes that concerns all, and leaves all inspired by the end of the day to positively contribute to the society.With like minded vision and passion to generate ripples of greater good, TEDxConnaughtPlace is being organized keeping in mind the pivotal role any youth of this country plays in the current scenario. With a view that is risen beyond self, with an aim to cause social good contributing to peace, culture and education of our society, TEDxConnaughtPlace features 6 such individuals that have led on to the path of their inner revolution through the strength of their ideas.If you look around, ideas would certainly be many around you. What really separates TEDxConnaughtPlace is the effort to bring strongly opinioned people on a common platform to discuss their story with you all. These are the people that made a difference, they had an idea that really mattered, they had a vision that generated positive value for others around them.These people found their inner calling bang on time, acted upon them and are today present in front you to share their experience, in the hope that one more individual would awaken to their true mission and develop into a dynamic leader while revolutionizing the world they live in!Let’s hear these thoughts worth pondering, words worth listening and actions worth inspiring human life.Let’s hear these ideas worth spreading and find our inner calling to create waves of societal impact, the impact worth creating and following!

Rolex Leadership Forum 2012 - Inaugural philanthropy awards organised by Rolex, in India, in 2012.

Marketing & Trade Channel  Analysed the Juice Portfolio across different markets in Delhi-NCR. Studied channel partners' business requirements and suggested measures for better point of sale reach and effective communication. Made recommendations for Trade Marketing inputs to increase retail coverage and penetration of Juices in the retail channel.

Premier Football Coaching - Under 15 football with 100+ students, in 2011.

Sales & Marketing Department Conducted a Research study in East Delhi region for efficient distribution systems – Ready Stock vs. Order Booking System. Strategy Development and Recommendations for delivery routes, schemes and handling customer grievances.

 CGF Liaison Officer to HRH Prince Tunku Imran (Malaysia), Vice President CGF at the Commonwealth Games 2010.