• Successfully led 15 research projects, resulting in 5 market launches.• Conducted data collection and analysis from + 2,000 participants using qualitative and quantitative methods, including surveys, focus groups, usability studies, and interviews.• Focused on identifying core user values, ensuring that cutting-edge technology from the institute achieves strong market presence and adoption.Selected projectAI-powered digital service for population health management• Currently in the beta test, an AI-powered digital service for health management, currently achieving a 4.9/5 satisfaction rating.• Led the structured observation of over 100 real counseling sessions between psychiatrists and patients to eliminate hallucinations in the AI counseling model.• Developed data-collecting methods for medical professionals to facilitate effective AI training using counseling data.Polife - Population health management platform for Police Officials• Polife provides a digital environment for collecting and analyzing police officers' health information, predicting job-related health risks through Job Exposure Matrix (JEM) classification.• Designed and administered a pilot program based on interview data, involving 2,000 police officers.• Successfully launched the current version of the platform, achieving 200,000 MAU and collecting health data from over 100,000 officers. Currently developing a strategy for the release of version 2.0.Mind Note - Digital Phenotype-Based Mental Health Monitoring Platform• Analyzes and predicts users' mental health status by integrating passive data (movement, sleep, steps) collected daily from smartwatches with survey responses.• Led comprehensive UX research with over 500 potential users to evaluate the usability of new features and enhance the platform's design and functionality.

Appointed as an assistant professor at UNIST(QS World University Ranking #280, Top 7%) where is a premier national scientific research institute and advanced technology-focused university in South Korea.

• Founded OND Lab, transforming it from an empty space into a design studio over 6 years, growing the team to 10-15 designers. • Oversaw all aspects of business operations, including managing an annual team budget of $120,000, while providing mentorship and leadership to lab members. • Remained actively involved in hands-on research and design, driving both creative projects and strategic initiatives.

Projects - SelectedHealthcare DLS: Digital Language System• Led the development of a DLS (design language system) for digital healthcare solutions.• Streamlined and unified the user experience across + 20 digital products under a single design system, reducing UX management costs by $1.3 million annually.• Established distinctive customer experiences to support Philips' strategic focus on the health-technology domain.Philips My Health Journey• Led the team to design a system for delivering population health management services in collaboration with OLVG.• Developed and conducted a survey with + 500 participants to assess hospital customer needs, analyzed the results, and presented insights to stakeholders, leading to key design enhancements.Philips KA (Kitchen Appliance) Servitization• Designed a digital service concept for weight management, collaborating with Noom to explore new business opportunities for Philips KA, based on user research with + 100 participants and cooperation with 15 university students.• Developed and implemented an integrated appliance and digital hybrid business solution, utilizing data-driven protocols for validation.

• Led projects from proposal to client pitch, through concept to implementation, and from roadmap to MVP, aligning user insights with business objectives.• Secured 5 major website UX design contracts, including projects for UNICEF Korea, KB Bank, and Amore Pacific, contributing to a 10% increase in agency portfolio.Projects - SelectedInteractive tour guide system for NPMK (National Palace Museum of South Korea)• Conducted comprehensive user research, developed information architecture, and designed UX/UI for an interactive tour guide system.• Created a pilot interaction prototype within a Google Android framework, enhancing visitor engagement by 30% during the testing phase.Asiana Airline in-flight entertainment system• Developed user interactions and interfaces for Asiana Airlines' in-flight entertainment system, including usability and interaction principles, functional wireframes, and interactive transition prototypes.• Delivered a User Interaction Specification (UIS) and Visual Interface Principle Baseline (VIPB), resulting in a 25% improvement in user satisfaction scores.

• Designed UX for a data-driven system, ensuring consistent visualization across multiple business units. Collaborated closely with a human factors consultant to enhance user comfort and interaction.• Conceptualized innovative interaction styles for multi-platform services, developing an online branding framework for LG, which contributed to a 15% increase in brand engagement.• Created motion graphic prototypes using Flash Action Script for interactive web and screen display projects for LG, reducing project turnaround time by 20% and enhancing visual appeal across platforms.