Hsiang Hwang Email & Phone Number

New York, New York, United States

New York, New York, United States

● Reported, tracked, and analyzed company performance statistics, revenue trends, and weekly reports break down in Google Analytics● Content writing and layout design for email campaign using MailChimp to improve revenue growth and customer loyalty● Hands-on experience implemented SEO (Search Engine Optimization), optimized keywords on website contents andblogposts.● Created, designed, and managed weekly social media posts (Facebook, Pinterest boards) and Instagram story.● Researched potential partnerships and collaborations (Office developers, Vendors, Co-living spaces, Interior magazine and,Interior design company) and wrote strategy reports on Houzz, Social Media, and consumer behavior.● Pre-processed and managed over thousands of product SKU data on Houzz with excel.● Established competitor social analysis, including vendors, offering, photographers, and strategy.

New York, New York, United States

● Analyzed company’s social media performance and conducted reports for content improvement, opportunity, and strategy.● Created and rebranded all contents on company’s social media platforms; created weekly content and startup trends.● Draught and designed Seed Round Funding PowerPoint for all-new batch startup companies, companies’ advisors, andalumni introduction● Translated accelerator presentation deck and presented to both American and Foreign investors.

New York, New York, United States

● Worked, communicated, and reported directly to the Co-founder/Marketing Lead on our main client LG Solar.● Hands-on experience conducted social analysis research (Facebook, Twitter, LinkedIn) on LG Solar’s competitors throughConfluence.● Tracked, and analyzed characteristics and trends from social analysis and formed new social tactics for LG solar● Established competitors (e.g., Panasonic, Sun Power) SWOT (e.g., compare/contrast solar module benefits) analysis chart.● Gathered actionable recommendations through in-depth content findings of competitors.● Researched and created 80+ potential contents such as educational/promotional news, blogs, and information in brand voicefor social media calendar in Excel.● Potential Influencer (e.g., Environmentalists, Technicians), relevant groups, and blogs for social calendar postings.● Created B2B/B2C social posts for the next calendar year using Excel.

State College, Pennsylvania Area

● Analyzed Statistics (e.g., Monthly Sales per department/Hotel, Visitors, Click-through rate) based on Revenue and Sales meeting using Vizergy.● Improved hotel’s websites (The Penn State and Nittany Lion Inn), utilized meta tags, hot search engine, and new offerings.● Updated the upcoming year’s competitor (e.g., Hyatt Place, Hilton, and Marriot) profiles and SWOT analysis.● Created tasks using Workamajig and managed files with past and current projects (e.g., Events, Flyers, Posters, Calendar).

Master'S Degree, Integrated Marketing, 3.84/4.0

● Courses: Strategy and Execution, Database Mgmt, Finance for Marketing Decisions, Capstone, Operation Strategy.

Bachelor'S Degree, Major Hospitality Management, Minor Business, 3.3/4.0

Activities and Societies: Summer Program at UCLA 2012● Courses: Principles of Marketing, Mgmt Concept, Corporate Finance, Accounting.