Hsiang Hwang Email & Phone Number

New York, New York, United States

New York, New York, United States

• Reported, tracked, and analyzed company performance statistics, revenue trends, and weekly reports break down in Google Analytics
• Content writing and layout design for email campaign using MailChimp to improve revenue growth and customer loyalty
• Hands-on experience implemented SEO (Search Engine Optimization), optimized keywords on website contents andblogposts.
• Created, designed, and managed weekly social media posts (Facebook, Pinterest boards) and Instagram story.
• Researched potential partnerships and collaborations (Office developers, Vendors, Co-living spaces, Interior magazine and,Interior design company) and wrote strategy reports on Houzz, Social Media, and consumer behavior.
• Pre-processed and managed over thousands of product SKU data on Houzz with excel.

New York, New York, United States

• Analyzed company’s social media performance and conducted reports for content improvement, opportunity, and strategy.
• Created and rebranded all contents on company’s social media platforms; created weekly content and startup trends.
• Draught and designed Seed Round Funding PowerPoint for all-new batch startup companies, companies’ advisors, andalumni introduction
• Translated accelerator presentation deck and presented to both American and Foreign investors.

New York, New York, United States

• Worked, communicated, and reported directly to the Co-founder/Marketing Lead on our main client LG Solar.
• Hands-on experience conducted social analysis research (Facebook, Twitter, LinkedIn) on LG Solar’s competitors throughConfluence.
• Tracked, and analyzed characteristics and trends from social analysis and formed new social tactics for LG solar
• Established competitors (e.g., Panasonic, Sun Power) SWOT (e.g., compare/contrast solar module benefits) analysis chart.
• Gathered actionable recommendations through in-depth content findings of competitors.
• Researched and created 80+ potential contents such as educational/promotional news, blogs, and information in brand voicefor social media calendar in Excel.

State College, Pennsylvania Area

• Analyzed Statistics (e.g., Monthly Sales per department/Hotel, Visitors, Click-through rate) based on Revenue and Sales meeting using Vizergy.
• Improved hotel’s websites (The Penn State and Nittany Lion Inn), utilized meta tags, hot search engine, and new offerings.
• Updated the upcoming year’s competitor (e.g., Hyatt Place, Hilton, and Marriot) profiles and SWOT analysis.
• Created tasks using Workamajig and managed files with past and current projects (e.g., Events, Flyers, Posters, Calendar).

Master'S Degree, Integrated Marketing, 3.84/4.0

● Courses: Strategy and Execution, Database Mgmt, Finance for Marketing Decisions, Capstone, Operation Strategy.

Bachelor'S Degree, Major Hospitality Management, Minor Business, 3.3/4.0

Activities and Societies: Summer Program at UCLA 2012● Courses: Principles of Marketing, Mgmt Concept, Corporate Finance, Accounting.