Moonsook Hwang Email & Phone Number

Through my tenure at two marketing agencies and two financial companies, I have cultivated practical marketing skills spanning diverse sectors, contributing to a deep understanding of both advertising and financial business realms.While working at the marketing agencies, I strategized and executed integrated marketing campaigns across finance, consumer goods, and public sectors. Notable clients included Henkel, PayPal, AXA Insurance, and the Korea Disease Control and Prevention Agency. Utilizing advanced analytical tools, I delivered measurable results, optimizing advertisement efficiency and new customer acquisition costs.Subsequently, at Korea Investment & Securities, I played a pivotal role in the MyData Service TF team, where I developed a revenue model and formulated strategic financial services within the MyData app 'MOIDA'. Additionally, I led performance marketing campaigns and developed customer reward process for new user acquisition and retention.Presently, at Hana Bank, I oversee performance marketing endeavors aimed at acquiring new customers and driving product sign-ups through the 'Hana One Q' app.Since then, based on my practical skills, I have led the performance marketing of non-face-to-face account services. Also, I have conducted new customer acquisition (UA) marketing as a member of My Data' Service TF team at Korea Investment & Securities. Currently, at Hana Bank, I'm managing performance marketing for the new customers acquisition and product sign-ups through the 'Hana One Q' app.Based on my knowledge of marketing, I'll contribute to your business performance.

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  서강대학교

  Philosophy