Currently serving as a Growth Analyst (Customer Lifecycle Management) at Dubicars. Leading the integration and optimization of CLM systems and responsible for developing and implementing a comprehensive CLM strategy from the ground up. Committed to setting and achieving ambitious targets, I actively collaborate with the marketing team and other key departments to ensure we meet our overarching objectives. Leveraging data-driven insights and cross-departmental synergy to… Show more Currently serving as a Growth Analyst (Customer Lifecycle Management) at Dubicars. Leading the integration and optimization of CLM systems and responsible for developing and implementing a comprehensive CLM strategy from the ground up. Committed to setting and achieving ambitious targets, I actively collaborate with the marketing team and other key departments to ensure we meet our overarching objectives. Leveraging data-driven insights and cross-departmental synergy to create retention funnels enabling progressive growth for DubiCars. Show less

I work alongside the Business Unit Head to lead all aspects of the brand marketing role including strategy, campaign development & execution, research & insights, product innovation, communication and P&L management.

Shakarganj Limited has a diverse Dairy Portfolio and I work alongside the Marketing Manager in managing the flagship brand, Goodmilk, and the economy brand, Dairy Pure. Goodmilk (Brand Custodian):• Working with core marketing and sales personnel in formulating and executing brand strategy and marketing plans• Leading market research for the category with studies including Brand Health Trackers, Market Acceptability studies for Brand Innovations and Product Assessment CLTs•… Show more Shakarganj Limited has a diverse Dairy Portfolio and I work alongside the Marketing Manager in managing the flagship brand, Goodmilk, and the economy brand, Dairy Pure. Goodmilk (Brand Custodian):• Working with core marketing and sales personnel in formulating and executing brand strategy and marketing plans• Leading market research for the category with studies including Brand Health Trackers, Market Acceptability studies for Brand Innovations and Product Assessment CLTs• Planning and execution of integrated media plan for brand re-launch• Planning Nationwide ATL and BTL activities, with outcomes increasing YOY Sales by 30%• Collaborating with Trade Marketing and Sales teams in conceptualizing, creating and implementing a Nationwide Brand Ambassador Program. The program has helped increase IMT and LMT sales by 8%• Handling the Digital Marketing for the Category, including planning, execution and performance evaluation of social media calendars and campaigns with our Digital AgencyDairy Pure (Brand Custodian):• Designing and implementing brand strategy focused on gaining volume and value share. Subsequent activities have resulted in a 10% YOY volume growth in a shrinking market• Brand re-positioning with packaging revisions and a new communication strategy educating consumers about quality and all-purpose usability of the product• Successfully implementing upward price revisions without impacting volume growth through strategic consumer promotions• Preparing and executing Annual Brand Plans including BTL and channel specific campaigns within assigned budgets Show less

As a marketing intern for 'Omoré', my work included:• Assisting in new product development focused on addressing product deformation due to power outages.• Conducting extensive market research to assess the sub-par performance of a newly launched SKU. • Collaborating with the HR department on multiple content creation projects.• Planning and hosting the first 'Interns Got Talent' Competition.

• Received guidance in drafting pitch presentations, marketing collateral and digital communication.• Worked with my line manager on multiple projects for the social and energy sectors.• Designed the digital brand guidelines for a UAE based jewelry company.

As an intern for the Business Solutions department, my work included:• Assisting in the conceptualization and planning of CCBPL's Customer Loyalty Program.• Expedited the roll-out of a new Sales Information system by conducting trainings for the sales teams nationwide.