Hwee Cheen Lee work email
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Statistician --- Versatile, multilingual professional with vast experience in management & Commercial Excellence initiatives within Asia Pacific• Commercial Operation & Excellence • Sales Force Effectiveness • Marketing Excellence • New Product Planning and Management • Business Research and Analytic Country Knowledge • Asia Pacific• In- depth knowledge: Malaysia, Singapore, Taiwan & China
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Chief Executive OfficerLns Integration Jul 2021 - PresentMalaysiaLNS Integration (Malaysia)LNS Insights (Singapore)LNS & Associate (Thailand)LNS & Associates (Research and Development Division)For my people and the founder... I am the indomitable who focused with diligence on the righteous path and nothing less! -
Director, Commercial DevelopmentEmasi (Shanghai) Consulting Co., Ltd. | 医码思(上海)商务咨询有限公司 Jan 2015 - Jun 2021Greater China Region & South East AsiaMultiple industrial consultation within South East Asia markets, and healthcare consultation in SFE / Business Intelligence within Greater China. Prime directive is to improve process efficiency within Commercial Operations that will impact on clients' profitabilityConsultation initiative encompassed• Sales Force process, targeting & segmentation• Mobile applications & digital platform development• Dashboards & strategic analytic• Master database management… Show more Multiple industrial consultation within South East Asia markets, and healthcare consultation in SFE / Business Intelligence within Greater China. Prime directive is to improve process efficiency within Commercial Operations that will impact on clients' profitabilityConsultation initiative encompassed• Sales Force process, targeting & segmentation• Mobile applications & digital platform development• Dashboards & strategic analytic• Master database management process• Develop connecting networks for thought leaders• Compliance SOP process to alliance partnerships & distributors Show less
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Sr. Director, Market InnnovationLns Integration Aug 2016 - Dec 2020Mont Kiara, Kuala LumpurCommercial AnalyticsPharmaceutical Market ResearchMaster Database ManagementMarketing TrainingSales Force EffectivenessCommercial Resource AllocationTrade Channel ManagementNew Product Launch PreparationOversee Asia Pacific -
Associate Director, Commercial Trade ChannelMerck Sharp & Dohme Oct 2011 - Nov 2014SingaporeDirect Asia Pacific Commercial Excellence Trade Marketing activities for Pharmacy Sector & Distributor AllianceTo drives sales revenue by quantifying opportunity for each customer & product with precision deployment of resources• Strategic planning to target customer segments with the right commercial deals• Accelerate products launch within channels • Distributor & alliance partners management• Forecast realistic sales target to annual & monthly achievement• Lead &… Show more Direct Asia Pacific Commercial Excellence Trade Marketing activities for Pharmacy Sector & Distributor AllianceTo drives sales revenue by quantifying opportunity for each customer & product with precision deployment of resources• Strategic planning to target customer segments with the right commercial deals• Accelerate products launch within channels • Distributor & alliance partners management• Forecast realistic sales target to annual & monthly achievement• Lead & direct Sales Force & Marketing Team to achieve country sales targets Show less -
Associate Director, Customer Insights (Asia Pacific)Merck Sharp & Dohme Oct 2010 - Mar 2012SingaporeManaged commercial intelligence to enhance Commercial Excellence for Asia Pacific Specialty Care Franchise, formulate Asia Pacific Channel Engagement Model, and execute all Business Research activities in Malaysia, Singapore & BruneiLead technical operations to enable business excellence• Primary market research & competitive intelligence• Secondary data analytic & KPI tracking • Master Database Management for Retail Sector• Sales revenue forecast of AP… Show more Managed commercial intelligence to enhance Commercial Excellence for Asia Pacific Specialty Care Franchise, formulate Asia Pacific Channel Engagement Model, and execute all Business Research activities in Malaysia, Singapore & BruneiLead technical operations to enable business excellence• Primary market research & competitive intelligence• Secondary data analytic & KPI tracking • Master Database Management for Retail Sector• Sales revenue forecast of AP country• Enhance customer segmentation Show less -
Sr. Manager, Strategic Planning & Intelligence (China)Merck Sharp & Dohme May 2008 - Dec 2010Shanghai City, ChinaHead of Department for Strategic Project Implementations, Sales Force Effectiveness & Business IntelligenceTake lead in executing management projects & provide enhancement to internal Commercial Operation process• Sales force effectiveness (e.g., territory deployment, segmentation, ROI, etc.)• Marketing (inclusive of call center) value propositions planning• Primary market research & competitive intelligence• Data management & analytic (including development of Business… Show more Head of Department for Strategic Project Implementations, Sales Force Effectiveness & Business IntelligenceTake lead in executing management projects & provide enhancement to internal Commercial Operation process• Sales force effectiveness (e.g., territory deployment, segmentation, ROI, etc.)• Marketing (inclusive of call center) value propositions planning• Primary market research & competitive intelligence• Data management & analytic (including development of Business Intelligence System)• New urban areas product launch, brand equity programs & sales promotion• Forecasting, KPI tracking & automate standardize reporting platform• Key opinion leaders & key accounts evaluation and management Show less -
Sr. Manager, Business Research Development (Asia)Merck Sharp & Dohme Jan 2006 - Jun 2008Taiwan -
Business Analyst ManagerMerck Sharp & Dohme 2001 - Dec 2005Malaysia -
Head Of Statistics DepartmentAcnielsen 1999 - 2001Malaysia -
Finance OfficerGunawan Iron & Steel (M) Sdn. Bhd. 1995 - 1998Malaysia
Hwee Cheen Lee Skills
Hwee Cheen Lee Education Details
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Applied Statistics -
Applied Statistics -
Commerce & Management
Frequently Asked Questions about Hwee Cheen Lee
What company does Hwee Cheen Lee work for?
Hwee Cheen Lee works for Lns Integration
What is Hwee Cheen Lee's role at the current company?
Hwee Cheen Lee's current role is Statistician.
What is Hwee Cheen Lee's email address?
Hwee Cheen Lee's email address is hw****@****rck.com
What is Hwee Cheen Lee's direct phone number?
Hwee Cheen Lee's direct phone number is +190874*****
What schools did Hwee Cheen Lee attend?
Hwee Cheen Lee attended University Of Malaya, University Of Malaya, Lincoln University (Nz).
What skills is Hwee Cheen Lee known for?
Hwee Cheen Lee has skills like Sales Force Effectiveness, Marketing Strategy, Strategic Planning, Customer Insight, Customer Analytics, Customer Data Integration, Marketing Operations, Net Promoter Score, Market Insights, Marketing Effectiveness, Tactical Marketing, Segmentation.
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