Hwee Kwoon Li Email & Phone Number

Singapore

Study the market to position facility management software product in the industry. Refine messaging and marketing materials for the product portfolio. Implement new product features, resolve defects, manage product releases, define product roadmap, give product presentations and meet customers to understand their needs. Collaborate the creation of SOWs (Statement of Work) with customers during pre-sales process to ensure that customer requirements are gathered and scope is clear and easily… Show more Study the market to position facility management software product in the industry. Refine messaging and marketing materials for the product portfolio. Implement new product features, resolve defects, manage product releases, define product roadmap, give product presentations and meet customers to understand their needs. Collaborate the creation of SOWs (Statement of Work) with customers during pre-sales process to ensure that customer requirements are gathered and scope is clear and easily maintained through life of project. Conduct assessments to provide actionable advice and roadmaps to improve clients’ competitive positioning. Projects & Accomplishments: • Successfully released a major product version and several subsequent versions, to the satisfaction of various customers.• Conducted a 3-day internal training course, which significantly raised the understanding of the product among technical and sales staff.• Conducted numerous product demonstrations for customers in order to instill their interest in the product• Created a new competitive product licensing price list to support the selling effort Show less

Singapore

Worked with the CEO and the Project Team to improve the project implementation, and to document best business practices so that the Project Team can execute projects based on defined guidelines. Worked on another project to create a software prototype.Projects & Accomplishments: • Conducted an employee survey with report findings to identify problem areas, and incorporated the solutions into a project implementation methodology. • Developed a software prototype completed with… Show more Worked with the CEO and the Project Team to improve the project implementation, and to document best business practices so that the Project Team can execute projects based on defined guidelines. Worked on another project to create a software prototype.Projects & Accomplishments: • Conducted an employee survey with report findings to identify problem areas, and incorporated the solutions into a project implementation methodology. • Developed a software prototype completed with documentation, giving the developers a blueprint to develop the full-fledge new product. Show less

Copenhagen Area, Denmark

Spearheaded business development initiatives consistent with the company’s overall strategy. Spearheaded as Head of Corporate Services department that managed 5 facilities across Scandinavia that housed a total workforce of 850 staff members. Reviewed all Company’s contracts and corporate insurance policies to minimize business risks and ensure corporate governance compliancy, and reported to Singapore HQ on risk and litigation matters. Accountable for an annual budget of €13m and successfully… Show more Spearheaded business development initiatives consistent with the company’s overall strategy. Spearheaded as Head of Corporate Services department that managed 5 facilities across Scandinavia that housed a total workforce of 850 staff members. Reviewed all Company’s contracts and corporate insurance policies to minimize business risks and ensure corporate governance compliancy, and reported to Singapore HQ on risk and litigation matters. Accountable for an annual budget of €13m and successfully saved €3m. Cultivated management-workforce relationships through leadership and effective communications. Developed, communicated and supported corporate policies and procedures.Projects & Accomplishments: • Excelled in managing facilities and other change projects in a complex environment.• Led and implemented organization-wide projects on time and within budget.• Strengthened corporate governance and minimized Company’s risk exposure.• Improved understanding between the Singaporean Management and the Scandinavian workforce.• Helped draft internal strategic corporate messages to workforce • Management Team Member and Management Representative in Union Forums from 2008 – 2012. Show less

Denmark

Formulated marketing, brand planning and business-development strategies to drive revenue growth. Implemented market specific brand promotional line of attack to amplify the top of the mind recall and strengthen DiviTech’s visibility and branding in the global digital broadcasting market. Led external creative and design groups to manage development and production of marketing materials to support planned marketing programs. Served global key accounts (broadcasters and broadcast/telecom… Show more Formulated marketing, brand planning and business-development strategies to drive revenue growth. Implemented market specific brand promotional line of attack to amplify the top of the mind recall and strengthen DiviTech’s visibility and branding in the global digital broadcasting market. Led external creative and design groups to manage development and production of marketing materials to support planned marketing programs. Served global key accounts (broadcasters and broadcast/telecom operators) and developed close relationships with key customers and business partners. Participated in international exhibitions and travelled globally to meet clients.Projects & Accomplishments: • Successfully modernized DiviTech’s image and increased its visibility in the industry. • Developed and launched Service Level Agreement in order to meet Customer’s demand for support• Developed an online customer bug tracking system for customers to keep track of their reported issues.• Successfully developed and penetrated the Eastern European market with 3 initial orders.• Contributed to significant growth in consecutive years, securing Gazelle 2006 Award, and eventual sale of DiviTech to Cisco Systems. Show less

Denmark

Accountable for planning, implementing and monitoring winning business strategies for brand and corporate communications to drive growth in business volumes as well as profitability for Terma’s newly merged air traffic management (ATM) business unit. Drove the development, implementation and management of high impact communications and lead generation strategies and programs to enhance brand reputation and increase product awareness. Developed new marketing collaterals, editorials… Show more Accountable for planning, implementing and monitoring winning business strategies for brand and corporate communications to drive growth in business volumes as well as profitability for Terma’s newly merged air traffic management (ATM) business unit. Drove the development, implementation and management of high impact communications and lead generation strategies and programs to enhance brand reputation and increase product awareness. Developed new marketing collaterals, editorials, advertisements and exhibition stands aligned with Terma’s corporate image.Projects & Accomplishments: • Helped to establish close business relationships with key Asiatic customers in order to narrow the cultural gap the customers might have in dealing with a western supplier.• Researched to expanding array of applications in the radar business in order to develop new revenue growth. Show less

Denmark

Directed the creative process and development of integrated marketing and communications programs for the Gastrointestinal Business Unit. Work closely with the Product Management, Sales and Pre-Sales Team to develop powerful marketing collaterals in support of the Company’s go to market strategies. Adroitly handled overall brand operations including content development, design, flyers, newsletter, international exhibitions, product packaging and advertisements. Coordinated activities internally… Show more Directed the creative process and development of integrated marketing and communications programs for the Gastrointestinal Business Unit. Work closely with the Product Management, Sales and Pre-Sales Team to develop powerful marketing collaterals in support of the Company’s go to market strategies. Adroitly handled overall brand operations including content development, design, flyers, newsletter, international exhibitions, product packaging and advertisements. Coordinated activities internally with R&D & QA, and externally with vendors.Projects & Accomplishments: • Produced high quality marketing communications globally to maintain brand image and consistency.• Contributed to the success of product launch by ensuring that all communications tools are in place and accessible to all matrix organizations. • Planned and executed international exhibitions, ensuring that all business and team requirements were met.✰ ✰ ✰ ✰ ✰ ✰ ✰ ✰CORE COMPETENCIES: Business Development, Business Growth, Account Management, Client Relations, Strategic Presentations, ROI Accountability, Sales Promotions, Brand Development, Market Research, Product Positioning, Training & Development, Product Marketing, Cross Functional Coordination, Team Management, Profit and Loss, Budget Control, Facility Management, Negotiation, Project Management, Marketing Strategy, Marketing Communications, International Sales, Global Business Development, Operating Budgets, Cross-functional Team Leadership, Operations Management, B2B, Business Development, Business Strategy, Change Management, Leadership, Logistic, Management, Organizational Development, Product Development, Program Management, Project Planning Show less

Copenhagen Area, Denmark

Singapore

Singapore

Singapore

Emba 2009/2010, Business Administration

Master, Mass Communications

Bachelor, Philosophy, Statistics & Chinese Studies (In Mandarin)