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Led the full spectrum of corporate communications, digital and social media platforms to communicate CENDANA's vision for building and developing Malaysia's cultural economy. CENDANA was formed to develop and promote Malaysia's cultural economy specifically focusing on performing arts, visual arts and independent music sectors. CENDANA is supported by the Malaysian Government through MyCreative Ventures Sdn Bhd and reports to the Ministry of Communications and Multimedia Malaysia.

Public Relations | Branded Content • Lead in setting up and managing the Branded Content department• Accountable for departments' growth and operations.• Spearhead the departments' growth plan, evaluation and management of employees.• Grow and develop the departments' new business opportunities and key competencies. • Contribute to the departments' key strategic areas of growth, innovation, employee welfare and client servicing excellence.Awards:-• Won the 2017 MARKies Award – Best Idea for Public Relations • Won the Advertising + Marketing: PR Agency of the Year 2016: Local Hero Award

• Responsible for the management and growth of the lifestyle portfolio.• Oversaw new businesses, human resources, client servicing and brand development.• Focused on consultation and conceptualisation of integrated marketing communications, PR campaigns and Influencer management. Awards:-• Won the Advertising + Marketing: 2014 Excellence in PR - Gold Award Key brands managed:-* F&B: Heineken, Strongbow, Coffee Bean & Tea Leaf* TV & Entertainment: AXN, One HD and Animax * Lifestyle: Melissa, Bosch, Gaggenau and Tefal * Technology: HTC, U Mobile, Symantec & Norton, WD, AMD and WeChat* Health & Nutrition: Wyeth Nutrition* Automotive: Goodyear

• Spearheaded and executed highly successful publicity campaigns.• Provided consultation on diverse communications and PR-related topics, driving strategic decision making for clients. • Managed and executed the day-to-day communications for PR retainer clients.• Served as the primary liaison between clients and media.* Awards:-• Won the Silver award for Best PR Stunt in The Marketing Events Awards 2012Key Brands:-* F&B: Chatime* Technology: HTC, WeChat and Fujitsu * TV & Entertainment: AXN, ONE HD, AXN Beyond and Life Inspired * Lifestyle Products: OSIM, Palmer’s * Automotive: UMW Oil and Lubricant * Pharmaceutical: Novartis

• Main support for the day-to-day account management, media relations and communications.• Preparation of press materials.• Daily client interaction and management. • Monitoring and reporting for retainer and adhoc accounts. Key Brands: * Hong Kong Tourism Board (HKTB)* Macquarie Group Property Advisor (MGPA) * Jazz Beer.