Hailey Williams Email & Phone Number

Currently pursuing a Master of Science in Business Analytics at the University of the Pacific, I combine my analytical expertise with marketing experience as a Sales and Marketing Assistant at FCB Homes. In my role, I apply tools like Excel, SQL, and Canva to develop data-driven marketing strategies that enhance customer engagement and optimize our efforts. Recently, my work contributed to a 20% increase in customer engagement, a 15% drop in bounce rates, and a reduction in content approval timelines by two weeks.I have a background as a Division 1 Student-Athlete, which has instilled a resilient work ethic, adaptability, and a team-focused approach that I bring to every project. My goal is to continuously learn and improve, using data insights to drive strategic decision-making and support business growth.In addition to analytics, I specialize in SEO and content creation, which have proven effective in boosting traffic and engagement. For example, by implementing SEO best practices, I achieved a 30% increase in website traffic, leading to higher brand visibility and engagement. My work on email marketing campaigns also achieved a 48% open rate, improving click-through rates and customer reach through well-crafted, targeted messaging.I am eager to connect with professionals in business analytics, marketing, and data-driven roles. Please feel free to reach out at h_williams10@u.pacific.edu if you’d like to discuss data analytics, marketing strategy, or potential opportunities.Skills: Business Analytics, Data Analysis, Marketing Strategy, SEO, Customer Engagement, Project Management, Content Creation, Strategic Problem Solving, Performance Optimization, Python, Excel, SQL, Grafana, JMP, Canva.