Heather Rogers Email & Phone Number

Youngsville, LA, US

• Directs digital strategy initiatives and content creation for the official Ragin’ Cajuns social media accounts.
• Oversees a creative team and communications team, including full-time staff and interns.
• Serves as the primary graphic designer for the department, including all sport programs and external departments.
• Increased total followers by roughly 26% on the verified @RaginCajuns Instagram account over a seven month period and increased interactions over 60%. Contributed to an 86% increase in interactions across Ragin’ Cajuns.
• Contributes to digital marketing efforts for sport programs and the athletics department as a whole, including the development of fully digital fan engagement initiatives during the Covid-19 pandemic.
• Develops creative sponsorship activations that integrate partners messaging and goals in a way that aligns with the Ragin’ Cajuns brand and is engaging for fans.

Lafayette, Louisiana, United States

New Orleans

• Planed and executed marketing and promotional events to increase attendance at all UNO Privateers athletic events
• Developed marketing collateral such as flyers, posters, schedules, and social media graphics
• Worked with community partners and sponsors to create events and in-game recognitions that are memorable and entertaining

Bridgewater, New Jersey

• Assisted with day to day box office operations including selling tickets, servicing season ticket holder accounts, end of day revenue reconciliation, and managing will call
• Provided exceptional customer service by maintaining an extensive knowledge about the stadium as well as current offers and promotions
• Activated grassroots marketing tactics through pocket schedule distribution, outbound calls, and promotional flyer creation
• Managed sponsorship proof of performance asset collection and organization

Conway, SC

• Provided customer service and serve as a contact for guests at sporting events.
• Promoted upcoming sporting events and game day promotions to drive fan attendance
• Worked with broadcast media teams and sponsors to offer an excellent game day experience for fans
• Facilitated on-field activities and recognitions in order to seamlessly integrate marketing messages into game play

Murrells Inlet, SC

• Developed strategies for direct, print, and social media advertising campaigns
• Created content, managed all social media accounts and created social media calendars for the firm and its parent company, Coastal Printing and Graphics Inc.
• Prepared monthly reports detailing campaign results and expenses and updated marketing plans accordingly
• Identified customer leads in the area and contacted them with personalized messages detailing product offerings

Main Street - Magic Kingdom

• Ensured guest satisfaction at Disney’s Magic Kingdom by implementing the Four Keys Basics (Safety, Courtesy, Show, Efficiency)
• Completed the Exploring Marketing and Disney Heritage seminar classes, facilitated by Walt Disney World marketing leaders.
• Developed leadership and team collaboration skills while working as a Merchandise Cast Member at the Main Street Emporium, a fast-paced and continuously changing environment

Bachelor'S Degree, Marketing, Economics

Activities and Societies: National Society of Leadership and Success, Coastal Carolina Honors Program

Master Of Business Administration - Mba, Marketing