Heidi Keller Email & Phone Number

Key player in the implementation and management of strategy and processes that supports Special Markets (National Accounts/Groups) customers. Collaborate with CCO on new initiatives & direction of the Special Markets team.- Account manager for Special Markets customers, plan & execute strategies, project management for marketing digital & print, content development, onboarding, process development & implementation, communications- Manage vendor relationships; strategic planning, negotiate and coordinate special pricing & marketing initiatives; develop & conduct business reviews - Oversee onboarding of all Special Markets customers- Manage RFP process- Collaborate with Marketing leadership on all Special Markets customer marketing initiatives, communications, web presence and tradeshows- Measure, evaluate and report on customer programs & marketing strategies, strategize with leadership team on future initiatives for Special Markets team & customers

Promoted to Marketing Department to oversee its operations, create structure & organization, and develop relationships & marketing strategies with vendors. Collaborated with leadership & sales team to develop & implement multi-channel marketing programs & strategies; including digital & print. Developed marketing materials for internal sales teams, customers and vendors. Oversaw and organized events & tradeshows. Managed & provided direction to Graphic Designer. - Continued to support customers in Account Management capacity - Position was not filled after my promotion. - Created & managed marketing project plan & schedule, tracked and managed vendor billings - Managed vendor relationships; negotiated and coordinated marketing plans/strategies; tracked & reported results - Project managed creation & execution of marketing collateral, sales tools/programs & web site content - Served as main point of contact for vendors on all marketing and promotional initiatives - Member of National Sales Meeting planning committee – created theme, managed all marketing efforts, proofs & approvals - Managed multiple marketing project timelines all delivered on-time and within budget

Greater Minneapolis-St. Paul Area

Organized, planned & implemented strategy and processes that supported the Special Markets team and its customers. Utilized experience and expertise to solve customer support issues and develop and execute objectives. Served as a leader and resource for Customer Care teams. Accountable for special projects and customer retention strategies that improve/enhance our customers’ experience. - Onboarding and management of all Elite Dental Service Organizations (DSO's), Mid-Market Groups and Group Practice Organizations; lead internal liaison for Special Markets Elite Customers and main point of contact for the Special Markets Sales Team - Process development, documentation, implementation, and management – includes onboarding, conversions, RFP’s, customer care/service, web accounts- Account management for all Special Markets accounts – built customer relationships, reporting, presentations, customer call/meetings, formulary management, pricing, orders/quotes/tracking, office transitions, etc. - Created customer business review presentations, reporting - Mid-Market & Elite DSO customers - Project Manager for pricing conversions & new customer RFP processes - Conducted customer audits – identify low margins & areas to improve margin or gain possible vendor chargebacks - Managed team members in Philippines – provided work direction and instruction on special projects - Managed Special Markets trade shows - Management of Vendor/Supplier chargeback pricing files

Mendota Heights, Mn

Key player in strategy and process implementation that supported the Special Markets team & its customers. Was a leader, mentor and resource for team of Account Specialists. Accountable for special projects and customer retention strategies that improved/enhanced the customers experience. Managed on-boarding of all new customers. - Managed high profile Special Markets accounts including one of the largest DSO’s in the country - Worked closely with the Creative team to develop Marketing materials for our new Special Markets customers. Included creation of content, approval of look/feel, budget management & communication - Established and maintained relationships with vendors/manufacturers. Frequently communicated regarding products & pricing - Worked with leaders to study and develop sales and marketing strategies to support selling to Special Markets - Developed and communicated new processes and procedures for team - Implemented and managed open order process customer new offices. Worked closely with Supply Chain Planners & Distribution Center to ensure 100% of order was delivered on-time - New candidate selection, interviews and new hire recommendations for several new Special Markets team members - Daily communication & problem solving with Special Markets customers, vendors, branches and internal partners - Received certificate for completion of Essentials of Leadership I & Engagement Model Training

Mendota Heights, Mn

Responsible for account management of several high profile Special Markets accounts including several of the largest Dental Service Organizations (DSO) in the country. Served as the single point of contact for assigned accounts. - Member of Onboarding team for Heartland Dental; responsible for ongoing account management, development of process improvements (i.e.: New Office Open Order Process) - Management of new account set up for acquisitions and new offices as well as maintenance of accounts (incl. online) - Assisted sales team in creation and coordination of sales presentations. Attended and participated in sales meetings with customers. - Created and documented processes and procedures for Special Markets dept. (ie. Acct onboarding, creation, credits/rebills, invoice retrieval) - Improved Onboarding of new customers by creating Customer guides, online ordering instruction and navigation documentation - Created, documented and maintained open order process for large DSO's - Managed Change of Practice Ownership process for customer acquisitions/change in practice ownerships - Created customer quarterly review presentations - Daily communication & problem solving with customers, branches and internal customers addressing inquiries about orders, merchandise, invoices, etc. - Received certificate for completion of Dimensions of Professional Selling and Dental Essentials of Dental Sales Training

Eagan, Mn

Responsible for operations of the Marketing department, including directing budget planning and management, vendor relationship management and contracting and overall business process and administration functions. - Increased efficiencies in the timelines, quality, efficiency and cost-effectiveness of marketing operations - Oversaw the development and management of the departments $15-20 million budget: including alignment with business plans in collaboration with business partners, senior management and controllers - Built and implemented business processes and systems to effectively leverage the department’s resources and capabilities, built in measures and conducted regular analysis - Managed on-boarding of contractors and consultants. Created, documented and implemented processes - Created, implemented and managed vendor billing/invoice process and tracking, reporting and communications - Provided strategic counsel to marketing and business partners regarding cost effective and efficient methods for development and production of communications media and vehicles - Provided project management support across marketing, including strategic and annual planning - Collaborated closely with all business areas of the company, corporate budget controllers, Enterprise Project Management Office, Finance, Procurement, leadership and staff of the marketing department and external vendors

• Life, Accident & Health Licensed (July 2010 - June 2012)Responsible for developing and executing marketing and advertising strategies. Provided marketing support to 40+ sales agents throughout Minnesota. Management of all advertising, events, merchandise programs, media & print as well as outside vendor relationships. - Led the development, management and execution of marketing and advertising strategies, including budget ($1M) and data analysis, identification of growth capabilities as well as preparation and presentation of strategies - Created and managed communications to sales management and agents regarding key marketing initiatives, marketing materials as well as policies and procedures - Compliance expert on Medicare guidelines (CMS) - agent communications, education and compliance - Daily interaction with members resolving customer service issues and benefit questions

Mini Master Of Project Management

Ba, Marketing