Hugh Johnson Email & Phone Number

Surbiton, Gb

London, England, United Kingdom

Global Client Leadership. Business Innovation. Brand Strategy. Brand Development. Integrated Communications.

London, England, United Kingdom

Leading Snack Media's R&D innovation department 'Snack Labs'. Developing revenue diversification strategies focused on the sweet spot of where fan culture, technology and creativity convergeto create meaningful connections with fans, that drive brand equity and positive ROI.Snack Media is the U.K's leading independent digital sports publishing network, with flagship brands such as GiveMeSport.com, FootballFanCast.com and FootballLeagueWorld.com. In addition to the publishing operation, Snack Media operates a specialised Ad Network that serves over 400 publishing properties and has 25M+ Social followers.

Agency Leadership. Commercial Strategy. New Business Development. Client Development. Business Operations. Talent Development (retention & acquisition). Successfully led six new business pitches in 9 months, winning the LiveScore, Virgin Bet, Lakestar, EQ Investors, QBE Insurance and Basware accounts.

United Kingdom

Managing Partner and member of the U.K senior Leadership Team, responsible for driving agency growth, senior client relationships, operational efficiency, talent development and agency profile. Global Business Lead on Imperial Brands, responsible for global brand development and multi-market roll-out of their ‘Next Generation Product’ (NGP) portfolio (reduced risk products).

Regional Account Director (Europe), on the Coca-Cola business, responsible for the development and delivery of Experiential and Shopper Marketing campaigns across Central Southern Europe (23 markets). Working closely with McCann Worldgroup partner agencies to deliver fully integrated campaigns, developing compelling Shopper strategies that seamlessly translate the core creative idea across Grocery and Convenience channels, engaging Consumers, Shoppers and Coca-Cola's key Customers in each market.

London, United Kingdom

Digital lead across the global Shell business, responsible for direction and development of digital campaigns that brought to life Shell’s innovations & technologies for special publics (Industry, Press, Governments). Creating immersive, interactive solutions to explain complex, technical stories, in simple ways Producing content for a range of key audiences; B2B (Special Publics: Heads of State, Politicians, Press), Internal audiences and Graduate recruitment Projects included; film production, Interactive (multi-touch) touchscreen content, HTML5 Apps, Social Media content, Campaign Microsites, Viral games, RFID experiences

London, United Kingdom

Client Services Director for 4 years. Joined as a member of the management team that set up the agency in 2008, to establish an independent, digitally-led creative agency.Responsible for the Client Services department, account handling processes and quality control.Relationship lead across agency's key accounts; Discovery Channel, Eurosport, Motorola, Bacardi Brands, VW Commercial Vehicles, Robert Dyas and The Jockey Club.Inter-agency lead, managing relationships with a network of partner agencies (Advertising, Sponsorship, Experiential, Integrated) to develop Digital solutions that fit seamlessly into and amplifiy integrated campaigns. Responsible for the commercial growth of existing clients and contributed to agency new business development, regularly leading and presenting successful new business pitches.

London, United Kingdom

Joined Momentum Worldwide (London) as a founding member of the digital team in the U.K. Responsible for the account direction and development of the Eurosport (Sports Broadcaster) and Bernard Matthews (FMCG) accounts, along with digital new business development across the agency’s wider account group including; Boots, Pernod Ricard, Nokia, Amex & Nespresso.Key experience & deliverables; digital advertising campaigns (standard & rich media), viral video production, branded content, website development, microsite development (supporting sales promotion campaigns), eCRM programmes.Responsible for the digital Client Service team of 5 direct reports.

Melbourne, Australia

Freelance contract.Integrated Advertising.Clients: Masterfoods & Bupa. Developed integrated campaigns that were rolled out through-the-line, across; TV, Radio, Print, Outdoor, DM, Digital and POS.Responsible for campaign co-ordination with partner agencies (Proximity, OMD) to seamlessly deliver campaigns across multiple channels, on time and on budget.

Melbourne, Australia

Freelance Contract.Client: Primus Telecom (ISP)Worked as part of an integrated, multi-agency team to develop and deliver the launch campaign for Primus Telecom’s new VOIP technology product. Responsible for co-ordinating the campaign across multiple channels / agencies, to ensure all creative elements were delivered on brief, deadline and budget.Campaign ran across TV, Print, Outdoor, DM & Internal Comms. Quickly established a strong rapport with all team members, enabling us to deliver a successful campaign within an extremely tight timeline.

Freelance contractClient: National Australia Bank (NAB).Integrated Advertising. Developed integrated campaigns for NAB Credit Cards, Savings & Personal Loan products.Campaigns were deployed through-the-line across; TV, Print, Ambient Media, Outdoor, Digital, POS (In branch communications / collateral) & Internal Comms.Responsible for campaign development, co-ordination and liaison with all partner agencies and media owners.

London, United Kingdom

Developed and implemented integrated advertising campaigns incorporating ATL, direct, & digital channels, for clients including Fiat Commercial Vehicles, BT, HBOS & Sky.

London

One year industrial placement, working on the agency's biggest account Chrysler Jeep (DCUK), developing marketing materials and campaigns for the brand's U.K dealer network. Work included; print advertising (national & regional press), Radio campaigns, dealership POS, campaign microsites and eCRM programmes.

Ba Hons, Marketing, 2.1

Education record