Sandra Huang Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, Canada Area

- Product Marketing: Planned and developed go-to-market plans for new product and feature releases. Planned and executed marketing campaigns to boost product sales. Worked with product managers and customer support team to improve product features, website copy, and user experience. Conducted competitor and industry research.- User Engagement: Created and distributed monthly newsletters to existing and potential users. Developed and maintained YouTube, Facebook and Instagram content to educate users about our product.- Business Development: Researched and reached out to potential partners for partnership opportunities. Negotiated partnership details and contracts.

Vancouver, Canada Area

• Product Marketing: Contributed to the overall rebranding of the product; Planned and executed effective digital marketing campaigns. Developed and executed go-to-market plans for product updates. Collaborated with the product and design teams to create product websites and marketing materials. Planned and implemented seasonal marketing campaigns.• Inbound Marketing: Conducted keyword research to develop content and SEO strategies. Created valuable content for the blog and YouTube channel to generate traffic and leads.• Events and Public Relations: Planned and implemented product booths at trade shows to foster product exposure amongst target audiences. Wrote and distributed press releases to promote campaigns and product launches.

Hong Kong

• Planned and coordinated the logistics of one press conference, one blogger event, one key stakeholder tour and four media briefings to promote clients’ initiatives.• Drafted and distributed numerous press releases, feature articles, advertorials, company fact sheets and other media materials to generate media coverage of clients’ products and services.• Liaised with clients, freelancers, media buyer and members of the media to complete an advertorial project.• Monitored regional and global media coverage of clients to produce daily, weekly and monthly media coverage reports.• Researched latest industry news and trends to provide clients with ideas of public relations initiatives in support of clients’ communications objectives.

Greater New York City Area

• Assisted with public relations and marketing campaigns • Developed media lists with the goal to better reach target audiences, Wrote and distributed press releases to media• Monitored print and digital media placements, track online campaigns and develop weekly report for clients• Assisted with Facebook fan pages management with the goal to expand fan base and promote marketing campaigns

Greater New York City Area

• Spearheaded development of social media and search engine optimization (SEO) projects to boost traffic for the website and all social media interfaces • Tracked website traffic, studied consumer profiles to identify target audience for the car parking mobile app• Managed and optimized mobile pay-per-click campaigns to improve company’s search results ranking

Greater Boston Area

• Conducted search engine optimization analysis;• Used search engine marketing strategy to create content for blog• Conducted research for R&D innovations within personal care, cosmetic and technology industry;

Greater Boston Area

• Optimized website design and copy, Created and executed social media campaigns• Managed fundraising campaigns with traditional and digital marketing tools

London, United Kingdom

• Managed the Amazing Blog;• Assisted PR campaigns;• Monitored media placements for clients in Beauty and Fashion industries

• Conducted surveys on news media in Guangzhou with innovational suggestion

• Participated in news interviews and editing; Issued cover story for 9 editions

Master'S Degree, Public Relations/Image Management

Bachelor Of Arts (Ba), Communication, General