Hanxiao W. Email & Phone Number

Beijing, China

Assisted with designing the Visual Identity of the brand, and collaborated with the Senior Designer to design promotion materials on different communication channels (logo, gifs, videos, animations, social media posts, flyers, greeting cards, etc)Guided and collaborated with vendors to accomplish marketing materials

中國 北京市

Designed marketing materials on different communication channels (logo, VIS, brochures, DM, videos, website, social media content, posters, gifs, gifts, etc)Created websites via WordPress, created and edited videos & gifs

Ithaca, New York Area

• Conducted quantitative data analysis and qualitative analysis of alumni volunteers and developed analysis reports
• Designed cards and flyers for alumni affairs events, participated in events, welcomed and directed students and alumni
• Monitored alumni’s interactions with students on CUeLINKS, reached out to alumni to collect feedback
• Conducted research and updated alumni’s information in AADReporting, edited and sent emails to alumni

Los Angeles, California

• Strategized media planning including target audience research and media mix design
• Detected the pain point and improved Uber's reputation by team leading a national media plan campaign
• Cultivated the team spirit by resolving a conflict between two interns to ensure achieve the goal of delivering client project successfully

6922 Hollywood Blvd

• Developed market research and assist with conducting strategies for YouTube and Neutrogena, partnering and inspiring creative teams to create and market trailers and bonus content
• Analyzed and interpreted cultural and social trends through digital metrics to identify audience habits and preferences, assisted in generating monthly consumer trend guides for Express
• Tracked and analyzed competitors' social media performances, and delivered wrap-up reports
• Wrote Youtube Red TV… Show more
• Wrote Youtube Red TV episode synopses and developed research results for the creative team
• Participated in campaign brainstorm, development, and presentations, and assisted in creating client pitches Show less

Greensboro/Winston-Salem, North Carolina Area

• Analyzed global female market culture, trend and consumer behavior based on qualitative and quantitative data
• Solved business problems by challenging stereotypes and offering people-oriented brand solutions to promote aesthetic values and cultural improvement in brands
• Investigated and conducted “The Household Handicap” research independently, which was presented at TEDx
• Identified a new customer segmentation, resulting in a 28% customer engagement increase
• Detected a core… Show more
• Detected a core problem threatening consumers’ conceptions about the brand and provided strategic solution

Beijing

• Assisted with brand management and developed brand strategies for international clients in real estate and non-profit fields
• Led a team of 5 Ad Copy Writers to create creative contents on traditional media such as Newspapers, websites, radio, magazines, brochures and social media such as Wechat, Weibo, and blogs
• Collaborated with internal coworkers from Strategy, Design, Account Executive departments in campaign developing and external teams from public relations, event marketing… Show more
• Collaborated with internal coworkers from Strategy, Design, Account Executive departments in campaign developing and external teams from public relations, event marketing, and sales promotion for brand management
• Created client pitches and delivered proposals Show less

Beijing City, China

• Wrote advertisements for clients using online and offline communication channels

Bachelor'S Degree, Integrated Marketing Communications

Associate'S Degree, Advertising Design And Making