Hy Yip Email & Phone Number

Singapore

Singapore

6 years of corporate sales and marketing experience working for one of Singapore largest MNC ComfortDelGro, covering digital payment, fintech solutions, corporate enterprise solutions with more than 4000 corporate accounts and 200,000 corporate users. I have been responsible for enterprise sales, B2B sales, partnership sales and management of sales team, meeting revenue targets, planning and executing new development activities, implementing digital marketing strategies, product marketing, marketing campaigns, SEO/SEM, email, social media, project management, and product management. I have a strong track record of achieving revenue targets and implementing successful digital marketing strategies.

Singapore

CARESTREAM (Healthcare Medical MNC) (formerly KODAK Medical)(July 2015 – Oct 2018) (Medical imaging and healthcare IT information technology solutions, X Ray, Cone Beam CT, X Ray Film, Digital Imaging) (Main competitors, Canon, Fujitfilm, Siemens, Philips, GE)Marketing Manager, ASIA Cluster ANZ, ASEAN, Korea, Japan. India• Responsible for Asia Pacific Marketing for the region• Contact database, CRM Salesforce.com SFDC, Partner relationship• Manage budget and marketing mix, ROI of marketing programs• Digital marketing / Web Marketing / Online marketing campaign• Product Management, Product Marketing• Email marketing, Newsletter, Social Media• Events marketing, Seminars, Trade show, Training workshop, Print Advertisement, PRAchievements• Efficient use of Salesforce.com among the team for better lead funnel management• Reduce response time from 14 days to 3 days for leads entering the system• Increase sales funnel by 60% a year, which translate to 20% growth in revenue a year• Increase opportunity captured in tradeshows by 110%, increasing ROI• Efficient management of budget to be on time and on target, reduce spending• Leverage on social media to reach out to new customers

Singapore

COGNEX CORPORATION (US MNC) (July 2012 – June 2015)(Information technology, high tech, enterprise software, networking, Machine Vision, Vision System, Auto ID, 2D and 3D barcode, Robotics, Industrial solution, Automotive, Electronics, Smartphone, Semiconductor, AI Artificial Intelligence) (Main competitors are Siemens, Keyence, ABB, Zebra, Sato)Senior Marketing Manager, Asia, India, Korea and China• Responsible for Asia Pacific Region• Digital marketing / Web Marketing / Online marketing campaign• Product Marketing and Product Management• Search engine optimization SEO SEM • Paid Search Advertising with major search engine • Email marketing, Newsletter, Social Media, Demand Generation, Leads Management• Events marketing, Seminars, Trade show, Training workshop, Telemarketing, Print Advertisement, PR• Monitoring top-of-funnel volume to funnel conversion rates and actual pipeline generated• Manage budget and marketing mix across APAC, and ROI of marketing programs• Launch major product launches, installed base cross-sell, net new customer acquisition, account-based marketing and emerging product adoptionAchievements• Help the company transit from old CRM to new Microsoft Dynamic CRM• Implemented important KPI and dashboard for CRM to measure sales funnel• Increase sales funnel by 30% a year, which translate to 10% growth in revenue a year• Increase opportunity captured in tradeshows by 70%, increasing ROI• Start Search engine marketing to effective reach out to customers seeking information• Create and develop new marketing collaterals to help sales team sell more effectively.• Increasing sales close rate of sales funnel from 12% to 40%

Singapore

PRINTRONIX (US MNC) (May 2006 – June 2012) (Information technology, IT, enterprise software, printing solutions, Auto ID printers, RFID, IBM and Ricoh branded oem printers, Industrial solution for Automotive, Logistics, Healthcare, Electronics, Finance and Banking)(Main competitors are Epson, IBM, Ricoh, Lexmark, HP, Zebra etc)Senior Manager, Sales and Marketing Asia Pacific, China, India, Korea, ANZ, ASEAN• Sales Management Asia Pacific• Sales of Printing Solution, Direct, B2B and Channel Partners• Product Marketing and Product Management. • Digital marketing / Web Marketing / Online / Email marketing campaign• Search engine optimization SEO SEM• Paid Search Advertising with major search engine • Events marketing, Seminars, Trade show, Training, Print Advertisement, PR• Field Marketing, Leads Generation, Direct & Channel / Partner Marketing• Implement Go-To-Market Strategy to achieve company strategic goals• Driving lead management, ROI analysis and reporting.Achievements• Increased aftermarket and services sales by additional $8m a year.• Increase market share of consumables from 30% to 70% (against compatibles)• Increase services sales by 40%, almost 80% of units sold with extended warranty package• Increase sales funnel by 20% a year, which translate to 10% growth in revenue a year• Increase opportunity by 40%, increasing ROI• Create and develop new marketing collaterals to help sales team sell more effectively.• Increase sales funnel by 30 % a year

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services, A

Marketing, Marketing, A

Data Science & Analytics, Data Science, A

Electronics And Communication Engineering, Electrical And Electronics Engineering, A