I started Touch The Road in 2012 a website & digital marketing consultancy for 10 years while living overseas in Jamaica. - Design and establish user-friendly websites for 12-15 clients, ensuring best practices to maximize SEO, traffic, advertising revenue, and quality user and e-commerce experiences. Example sites: fareyefilms.com, anchorhealthct.org, aboutherculture.com, edge105.com, wellnesswithdrk.com, floppycats.com- Provide day-to-day management of 6 sites (plus 6 additional sites… Show more I started Touch The Road in 2012 a website & digital marketing consultancy for 10 years while living overseas in Jamaica. - Design and establish user-friendly websites for 12-15 clients, ensuring best practices to maximize SEO, traffic, advertising revenue, and quality user and e-commerce experiences. Example sites: fareyefilms.com, anchorhealthct.org, aboutherculture.com, edge105.com, wellnesswithdrk.com, floppycats.com- Provide day-to-day management of 6 sites (plus 6 additional sites weekly), serving as overall custodian and ensuring ongoing metric-driven improvement & integration. Ensure overall website functionality, manage hosting environment, monitor analytics, and report on website performance regularly.- Develop and manage new content for sites, creation of lead magnets, landing pages and subsequent updates related to client goals; projects often include photography, design & video editing.- Design digital marketing strategies optimized for customer conversions, data collection, and social reach. Curate and coordinate a social media strategy and granular calendar to thrive within a larger marketing environment.- Create social media campaigns and digital experiences that promote engagement with connected platforms.- Execute email marketing efforts, including e-newsletters and e-commerce promotions, and manage the production, testing, deployment, and measurement of all campaigns. Show less

- Partnered with the University of the West Indies, the Private Sector of Jamaica, Jamaica Security Forces (JCF/JDF) and local non-profit initiatives to research and recommend alternative strategies for locally grown, sustainable economic growth for under served community members. - Conducted research in three at-risk communities; developed trusting relationships with community youth to understand exterior community relationships particularly with government and private police forces… Show more - Partnered with the University of the West Indies, the Private Sector of Jamaica, Jamaica Security Forces (JCF/JDF) and local non-profit initiatives to research and recommend alternative strategies for locally grown, sustainable economic growth for under served community members. - Conducted research in three at-risk communities; developed trusting relationships with community youth to understand exterior community relationships particularly with government and private police forces, development agencies, and international charities & foundations. - Provided Central Police Station Reception Services for deported migrant arrivals, arranged dialogue with government ministries, foreign embassies, epistemic communities and local organizations- Taught 40 convicted men in Tower Street Prison. Class discussions ranged from gender, healthy political engagement, morality & values, household economics, history, and various social science topics Show less