Executed SKU creation and maintenance through CMS. Coordinated SKUs annually within 2 days of SLA. Expedited new product launches. • Led and executed company's largest holiday launch events (Thanksgiving, Christmas, Hannukah), updating specific pre-order names and sizes, heightening customer engagement.• Refined SEO strategy by integrating metadata tags, product taxonomy, attribute tags, and descriptions for SKUs.• Produced and published weekly homepage sections in line with merchant requests and marketing goals, ensuring accurate display through rigorous quality assurance before website publication.

Designed and implemented multi-channel digital marketing strategy for high-revenue luxury department store. Drafted daily products listings and managed product pages on 5+ Korean e-commerce platforms. Formulated and executed e-commerce marketing strategies, including competitor analysis and campaign ideation. • Increased online sales revenue by 30% in 1 fiscal year by leveraging SEO, PPC campaigns, email marketing automation, and social media engagement analytics. • Implemented targeted Instagram ads and achieved prominent visibility on home feed with direct links by analyzing target audience. • Analyzed voice of customers on Google Analytics and customer care channels and collaborated with marketing director to identify improvement areas and growth opportunities, leading to derivation of diverse customer insights.

Supported daily business operations by rotating through front and back-office departments. Coordinated 3+ convention and meeting schedules daily for Sales & Marketing department. Collaborated cross-functionally with teams to drive strategic initiatives and ensure seamless coordination of activities. • Maintained high-level of customer service and contributed to 20% improvement in customer service scores by monitoring inquiries, tracking Guest Satisfaction Survey scores, ensuring customer satisfaction, and promptly reporting any issues on time.

Assessed marketing strategies and overall campaign cost for leading online real estate brokerage services provider in Korea. Evaluated proposals from 5+ advertising agencies focused on pricing and sample visual references. • Curated 3 optimal bus routes in Seoul from 10 longlist to 3 shortlists for target audiences-students by conducting market research on trending residential area and relevant public transportation. • Accomplished 1K+ newly app download users by executing OOH / out-of-home offline campaigns with advertising agency and organizing $1.5K worth bus exterior advertising plan.