Robert Hyer Bercaw Email and Phone Number
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Product management and program management leader with broad experience in strategic planning, product development, marketing, and entrepreneurship. Hands on experience with all phases of product life cycle, from planning and software development to marketing and sales. Results driven creator of productive cross-functional teams and innovative products and services that ship on time. A strong believer in giving back to the community via volunteer efforts. Hyer has been an active supporter of entrepreneurship with the Northwest Entrepreneurial Network and other Seattle area business organizations. Hyer supports the enjoyment and safety of the outdoors through Washington Trails Association and Everett Mountain Rescue.
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FounderEating Analytics Sep 2019 - PresentKirkland, Washington, United StatesA semi-stealth mode company helping people to track their eating and drinking. -
Head Of ProductEnlyft Jun 2017 - Jun 2019BellevueEnlyft is a provider of machine learning targeted accounts for B2B clients. As the only firm to provide both the AI and the core big-data (the software and processes that prospect companies use) they are able to provide clients with unique solutions and insights.- Designed UX that allowed clients to understand and interact with machine learning recommendations.- Developed business case for focusing on mid-market clients along with supporting product plan.- Created marketing positioning, web site, and marketing collateral for V1 machine learning product.- Led product team through scrum changes that increased coding output and management visibility. -
Vp Of EngineeringMbs Source, Llc Mar 2016 - May 2017MBS Source is a leading provider of data and software to buyers and sellers of mortgage backed securities.- Responsible for product management and software development of bond trading platform.- Restructured development team to balanced budget and growth goals and to have clear individual responsibilities.- Applied agile methodologies to break monolithic releases up into manageable sprints.- Managed offshore team of FE and BE developers in Cluj and Brasov Romania. - Led team of business analysts that developed specs, managed scrums, and troubleshot customer issues. - Managed data entry team in both Seattle and Romania.- Led recruiting of my replacement. Candidate selected was one of the top three that I recommended.
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Ceo And Co-FounderTruemodus Apr 2011 - Feb 2016Greater Seattle AreaDeveloped technical and business concept for a new kind of "buyer's guide" market research that benefits both consumers and businesses. TrueModus is the only market research firm capable of delivering insights from consumers who are actively shopping and making real -- not hypothetical -- product decisions.- Recruited executive team and advisors to make the idea into reality. All team members and advisors were leaders in their fields. - Used lean startup and agile development methods to quickly innovate and drive company direction.- Iterated consumer user experience to the point where conversion rates exceeded 25% and first time visitors spent 10-15 minutes on the site.- Optimized operational systems such that gross margins were 80% to 90%. Software based systems allowed company to achieve high margins typical of software companies rather than the typical low margins of market research and consulting companies. - Wrote hosted analysis toolset and dashboards using LAMP on Amazon Web Services. Hosted tools allowed clients to play with the output of discrete choice (conjoint) models to evaluate the effect of changes in pricing, features, and product line-up.- Led sales effort, including multiple sales to firms in the consumer electronics and consumer durables industries. Personally sold over $330k of market research at price points between $30k and $90k.
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Senior Product ManagementGlobal Market Insite Jun 2009 - Jan 2011Global Market Insite provide global online consumer panels (people who take market research studies for money) and end-to-end survey services to the market research industry. At GMI, I was responsible for product strategy, new product innovation, and ongoing feature improvements. - Developed a strategy of multiple products and their deployment priority within weeks of joining. First product launched within 10 weeks.- Increased production capacity of the company’s primary product by over 20% in first six months.- Bridged the gap between company’s industry experts and new startup-focused software professionals in order to deliver products that met industry needs while being scalable, secure, and maintainable.- Drove the strategic product roadmap using the input and buyoff of key executives across the firm. - Developed A/B testing systems in order to understand consumer behavior and optimize revenue. -
FounderNoteproject Aug 2006 - Apr 2009Developed a virtual voice recorder service where people can use their cell phones to leave themselves messages. It allowed people to easily get their messages into a variety of applications including Outlook. - Recruited top-flight CTO as business partner. Hired engineers, graphic designers, copywriters, networking experts, and others to develop integrated product releases. - Developed test marketing program that determined the optimum messaging using targeted PPC ads.- Wrote over 10,000 lines of code using LAMP stack, VOIP software, and AJAX.
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Steering Committee MemberNorthwest Entrepreneur Network 2006 - 2009Member of core group that organized annual events where entrepreneurs pitch to high net worth investors (angels). - Spearheaded focus groups that identified top draws and led to changes that increased attendance and excitement. - Developed symbiotic relationships with local angel investing clubs that otherwise would view the event as a competitor. - Recruited local entrepreneurs and angel investors to coach startup companies.- Reviewed hundreds of business plans and pitch decks and advised entrepreneurs on business strategy.
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Group Program ManagerMicrosoft 2001 - 2004Microsoft Passport (now LiveID) is the authentication system used by all Microsoft properties, including Hotmail, MSN, and Office 365.- Role grew from individual contributor to Group Program Manager over four years while Passport grew from 10M to 250M customers and 1 billion transactions a day.- Managed ten program managers that guided over 160 people in shipping a mission-critical service.- Developed cross-functional team processes to prioritize issues. Processes were nominated for company-wide best practice awards.- Led team of four sustaining engineering program managers that shipped as many as five hotfixes a week, two QFEs a month, and a small release every 2-3 months for over two years.- Developed Public Profiles service that grew at 1M members a month and outperformed Yahoo. -
Lead Program ManagerMicrosoft Passport 1999 - 2001- Designed and launched MSN Member Directory that grew at over 1M members a month and outperformed a similar Yahoo service on key metrics. - Led PM team on the V2 release of the Passport profile and privacy service. - Directly managed 5 reports and planned and led the efforts of over 100 people. -
Lead Product PlannerMicrosoft/Msn 1997 - 1999- Responsible for product planning and strategy for variety of MSN services including search and communities. - Conducted groundbreaking analysis of MediaMetrix consumer data that let to overall MSN product strategy framework. - Negotiated $50M business deal with LookSmart.com that gave MSN Search the data they needed to compete with Yahoo. -
Product Manager, Visual J++Microsoft Development Tools 1996 - 1997Visual J++ was Microsoft's Java software development tool for creating high performance Windows and cross-platform applications. - Led marketing effort for Visual J++ 1.0 Java software development tool. - Achieved 50% market share within 6 months of launch - double the next closest competitor. - Developed product line pricing model that maximized share and revenue while minimizing cannibalization. - Spokesperson for VJ++ and Microsoft's Java efforts in a hostile and technically sophisticated environment. -
Product Manager, Visual C++Microsoft Development Tools 1994 - 1996Visual C++ is Microsoft's C++ development tool for creating high performance Windows programs.- Developed analysis of beginner C++ market that was forwarded by VP as an example of excellence.- Planning and marketing effort led to Visual C++ 4.0 Standard Edition which doubled sales compared to previous versions. -
OwnerVolleysport 1993 - 1994Developed innovative volleyball training equipment. - Resulted in prototypes, marketing material, and a patent on volleyball equipment.- Used conjoint analysis to understand advantages of VolleySport and create a revenue maximizing pricing model.
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Project ManagerMcdonnell Douglas 1990 - 1993Project Manager and System Analyst on McDonnell Douglas' SDIO (Star Wars defense) group.- Chief engineer on design project and $38M proposal that was critical in cementing relationship with key business partner.- Responsible for leading engineering and writing teams in planning, scheduling, proposal writing, and costing/pricing.- Supported numerous proposals with technical, writing, and business development skills. Proposals included naval and Japanese versions of core missile defense product offering.- Created a statistical simulation for deploying satellites that gave the company and the Air Force realistic cost estimates. -
System AnalystMcdonnell Douglas 1987 - 1990System Analyst in McDonnell Douglas' Delta launch vehicle division. We put GPS and other satellites into orbit.- Performed and developed launch qualifying simulations for over 20 $100M missions with a perfect record.- Initiated software improvements with $100K recurring cost savings and higher accuracy.
Robert Hyer Bercaw Skills
Robert Hyer Bercaw Education Details
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Entrepreneurship, Marketing -
Aerospace Engineering
Frequently Asked Questions about Robert Hyer Bercaw
What company does Robert Hyer Bercaw work for?
Robert Hyer Bercaw works for Eating Analytics
What is Robert Hyer Bercaw's role at the current company?
Robert Hyer Bercaw's current role is Building a great company that helps people track their eating and drinking..
What is Robert Hyer Bercaw's email address?
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What is Robert Hyer Bercaw's direct phone number?
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What schools did Robert Hyer Bercaw attend?
Robert Hyer Bercaw attended Ucla Anderson School Of Management, Purdue University.
What are some of Robert Hyer Bercaw's interests?
Robert Hyer Bercaw has interest in Guitar, Rock Climbing, Beach Volleyball, Hiking And Backpacking, Mountaineering, Search And Rescue.
What skills is Robert Hyer Bercaw known for?
Robert Hyer Bercaw has skills like Start Ups, Strategy, Product Management, Entrepreneurship, Program Management, Cross Functional Team Leadership, Project Management, Leadership, Product Development, Market Research, Strategic Partnerships, Marketing.
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