I have worked with dcresarch since 2017 as a design partner creating its visual identities, such as brands, logo renewal, and social media contents.

Wisdomhouse is a publishing house specializing in business and self-improvement, among other subjects. Wisdomhouse also creates multimedia content, including programs related to mobile devices, games, education, and broadcasting to use publishing contents as the foundation of a multicultural industry.• Our team, a core part of the marketing division, was responsible for executing all of the advertising for Wisdomhouse, including deciding which media to advertise in, determining the timing of advertising, positioning new titles within the market through effective commercial copy, and managing profits by balancing advertising costs.• I was responsible for constantly devising new strategies for promotion, which required me to go beyond the usual layout-related issues that graphic designers typically address. I actively researched and discovered the reader’s needs in order to react quickly to market trends and drive sales. • In designing advertisements, I made myself responsible for a creative visual strategy to deliver our message and brand most effectively.• As a result of our commitment to effectively communicating with readers, our team was the driving force of Wisdomhouse, which rose to become a major Korean publishing company within a relatively short amount of time.

Gimm-Young Publishers is a landmark of the Korean publishing industry, with a 35-year history and numerous bestsellers to its credit. Gimm-Young is home to many of Korea’s most renowned and influential writers, including politicians, business people, and religious leaders, including the incumbent President of South Korea. Gimm-Young also introduces many top foreign titles to Korea, including Justice by (Michael J. Sandel, a huge bestseller in Korea). • As a member of the Design Team, I designed book-covers, mostly for business and essay books. In business publishing, the effective delivery of abstract concepts is especially important to a book’s success, so I particularly focused on impressively expressing the title of the books • In addition to book design, I also designed all promotional material that was published by Gimm-Young Publishers. Advertising design and book design may both be part of the same field, but they are completely different in terms of time management, because book design usually takes around a month, while advertisements must be finished within 1-2 days or even a few hours. Doing both of these jobs at the same time was exceptionally difficult at times, but equally rewarding.

• I designed advertisements for various media, including newspapers, magazines, outdoor advertising (e.g., billboards and public transportation ads), as well as posters, brochures, and leaflets for an international book fair. • Ad designers are expected to quickly acquire a precise and thorough understanding of contents in order to predict sales quantity and create an effective commercial concept, so in addition to my office work, I spent a lot of my free time reading books.

Dong-A Science has published Science Dong-A, the only Korean science magazine, and while I was there I helped to launch Children’s Science Dong-A, which received an award from the American Association for the Advancement of Science (AAAS). Dong-A Science also boosts a great reputation for contributing to public welfare through various campaigns and activities, from distributing free issues of their magazines to underprivileged children to conducting traveling science experiments in remote or under-funded schools.• I worked as a magazine designer on the team responsible for launching Children’s Science Dong-A, which uses cartoons to teach science to elementary school students. After working on the design for about six months, our team oversaw the successful launch of Children’s Science Dong-A.• After publishing the first issue of Children’s Science Dong-A, I switched to the editorial design team for Science Dong-A.