Laurence Atkins

Laurence Atkins Email and Phone Number

Regional Sales Manager WCB EMEA @ SPX FLOW, Inc.
Hastings, GB
Laurence Atkins's Location
Hastings, England, United Kingdom, United Kingdom
Laurence Atkins's Contact Details

Laurence Atkins work email

Laurence Atkins personal email

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About Laurence Atkins

๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ & ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ | ๐—š๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐˜ƒ๐—ฒWith over three decades of experience in sales and marketing, specializing in the process industries, I have continuously thrived in dynamic and challenging environments.My journey in the engineering sales field began humbly, making tea and handling the maintenance of returned pumps. As I steadily advanced, I assumed various internal roles, conducting rigorous tests on fluid behavior under shear, temperature, and time. Progressing further, I took on responsibilities as a proposal engineer, excelled in external sales and key account management, and eventually assumed leadership roles as GM and Sales Director, while also handling international assignments.Presently, I am proud to be a part of SPX Flow, a multi-billion dollar corporation, where I manage international sales, marketing, and distribution across the Nordics and North Europe, spanning multiple countries. I oversee an extensive portfolio of world-class process equipment, contributing my knowledge and expertise gained throughout my diverse career.I consider myself incredibly fortunate to be engaged in a role that consistently challenges me, yet never fails to keep things intriguing. Every day, I have the opportunity to apply the insights and expertise I have acquired across engineering, fluid dynamics, and marketing.I am always eager to connect and network with like-minded professionals. Please feel free to reach out, and let's explore the possibilities of collaboration and growth together.

Laurence Atkins's Current Company Details
SPX FLOW, Inc.

Spx Flow, Inc.

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Regional Sales Manager WCB EMEA
Hastings, GB
Website:
spxflow.com
Employees:
4229
Laurence Atkins Work Experience Details
  • Spx Flow, Inc.
    Regional Sales Manager Wcb Emea
    Spx Flow, Inc.
    Hastings, Gb
  • Spx Flow, Inc.
    Channel Manager
    Spx Flow, Inc. Sep 2021 - Present
    Experienced EMEA Sales Leader | Driving repeated double digit YTD GrowthI am an accomplished EMEA Sales leader with a proven track record of delivering profitable real-time growth of over 30% YTD in the North, Nordics, Israel, and Argentina markets.Managing a network of distributors across various countries, I collaborate closely to set and achieve ambitious targets, expanding our market presence and increasing the installed base.My approach involves creating bespoke sales and marketing plans, employing multi-pronged, omnichannel strategies to engage target audiences based on geography, industry, and customer lifetime value.I lead by example, delivering sales training and conducting joint visits to key customers, fostering lasting relationships and driving increased sales performance.Ensuring compliance is a top priority; I work diligently to maintain valid contracts and uphold our brand, ethos, and company values. As a key liaison between our channel partners in EMEA and our lead gen-focused internal marketing team, I streamline processes and facilitate market-led prioritized actions, promoting clarity and efficiency. Test and measure to optimize our network, and proactively set up new partnerships and targeted marketing campaigns to capitalize on opportunities.Periodically, I conduct assessments to evaluate the suitability of existing partners and identify opportunities for improvement. Where necessary, I implement countermeasures or establish new partnerships, accompanied by targeted marketing campaigns.Overall, my role is driven by a passion for growth and excellence, and I'm always open to connecting with professionals in the industry. Please feel free to reach out, and let's explore potential synergies and opportunities for mutual success.
  • Powdermixer Ltd
    Sales And Marketing Director
    Powdermixer Ltd Jan 2020 - Present
    United Kingdom
    I am a results-driven Sales Director with a proven track record in driving business growth and expanding market presence. My most recent role was with Powdermixer Ltd, a predominantly online limited company focused on selling top-quality powder mixer equipment designed in Israel and manufactured in China.During my time at Powdermixer Ltd, I played a key role in establishing and running the company. As part of my responsibilities, I led the design, development, copywriting, and SEO optimization of our cutting-edge lead generation-based website, which can be found at https://powdermixer.co.ukI am proud to have spearheaded extensive email outreach campaigns that resulted in successful lead generation and contributed to the overall expansion of our customer base across the UK.Our efforts paid off, and I ensured that our website achieved an impressive ranking among the top 10 search engine results pages (SERPs) at that time, enhancing our online visibility and attracting valuable traffic.While Powdermixer Ltd is currently dormant due to a conflict of interests with SPX Flow, I am excited about the opportunities that lie ahead. My expertise in sales, business growth strategy, website design, and SEO optimisation remains at the forefront, and I am eager to leverage my skills to drive success in future endeavors.Feel free to connect with me to explore potential collaborations or discuss industry insights. Let's stay connected and thrive together!
  • Quakersmill
    Silent Partner ( Marketing And Business Development Role )
    Quakersmill Jun 2015 - Present
    Bexhill-On-Sea, England, United Kingdom
    Silent Partner - drive the business forward to sustainable growth and a profitCreate website, and co-ordinate social media presence, google business listing and SEO content etcOptimised the full client experience from initial online contact through to appointment setting and beyond, driving internet vs telephone bookings. Designed and developed a full set of brand assets as we liaised with a local factory to produce our own branded hair products, allowing us to further push the brand and enforce loyalty. Continuously, trying new and different ways to drive the right sort of customers to the shop. Always, run and test and measure - evaluate. Multi-pronged attack. Moving from one person with a mobile service to now having a really large beautiful premises with several staff and a lot of happy repeat customers.
  • Idex Corporation
    Sales Director Europe And Africa
    Idex Corporation Feb 2021 - Sep 2021
    Responsible as previously for growth and distribution across Europe and Africa.However, also responsible sales and marketing for bio pharma globally including staking a large piece of the new Indian bio industry.
  • Idex Corporation
    International Sales & Marketing Manager ( Europe & Africa )
    Idex Corporation Mar 2015 - Feb 2021
    Eastbourne
    o Primary responsible for setting strategic plans across Europe and Africa, working with Regional Sales Managers and Distributors to increase the installed base and set things on an even keel for the long term. o As some market places were seeing more and more competition, I looked at what we could do as a company really well, which was Bio pharma lobe pumps and pushed this industry, leading to global agreements and with Covid a significant number of orders across Europe and India.o Assess best route to market for products, support distributors both technically and from a general business and marketing / promotional viewpoint. Help them to implement changes that make for a win/win situation. Encourage the real relationships between individuals within a distributor or OEM and our company. This is the glue that holds everything together.Reporting to Ed Maslak - WFT Idex GM in US
  • Fristam Pumps Uk Ltd Partnership
    General Manager / Sales And Marketing Director
    Fristam Pumps Uk Ltd Partnership Jun 2012 - Mar 2015
    Hailsham
    General Manager / Sales Director - Fristam Pumps UK Managing both the internal and external teams to maintain and grow the UK installed market base.Coordinating marketing and selling activities in the UK making Fristam a much more recognised and respected brand.The strategic marketing impact included: โ€ข Introducing KPIs - so the external team had a focus on being productive not efficient, driving working smarter not longer. Moved us from judging sales performance by the number of sites visited to the number of relevant people seen, leading to an increase in sales with less work.โ€ข Implementation of an 80/20 style market led approach - which optimised the sales teams time to increase growth by being selective. Deciding what we don't want to do.โ€ข Multipronged lead gen strategies, from overseeing the copywriting and product of direct mail campaigns, arranging giveaways such as free bottles of champagne with each enquiry etc to working with a local company to produce sector specific promotional material, including a yearly A0 wall planner which became a must have in the boardrooms of many big FMCG clients.โ€ข Managing large exhibition stands, co-ordinating our team and developing promotional material, gifts, flyers etc. Creating a strategic plan even for this, donโ€™t sell equipment just sell appointments โ€“ largely successful.โ€ข Assessed how the product was distributed in the UK then led the whole team to go out in a region, blitz it, talking face to face with potential customers to really learn what is happening. Then from these learnings changed the route to market in one region to direct sales.
  • Fristam Pumps Uk Ltd Partnership
    Key Accounts Manager
    Fristam Pumps Uk Ltd Partnership Jan 2001 - Jun 2012
    Hailsham, United Kingdom
    - Achieved highest ever sales in the South for Fristam.- Increased sales in Scotland.- Looking after key accounts.- Project Management and marketing - Pump training fitter / training.
  • Idex Corporation
    Proposals Engineer (Internal Sales)
    Idex Corporation Jan 1997 - Jan 2001
    Eastbourne, United Kingdom
    - Looked after international key accounts - internal- Liaison between external and internal Sales.- Project Management.
  • Spx Flow, Inc.
    Internal Sales Engineer / Network Superviser
    Spx Flow, Inc. Jan 1993 - Jan 1997
    Eastbourne, Uk
    - Looked after key international accounts - internal- Provided rheology training for international customers- Testing and representation of fluids behavior- Working with colleague - turned production from 80% late by week to 90% on time by the day.

Laurence Atkins Skills

Engineering Pumps Continuous Improvement Process Engineering Lean Manufacturing Product Development Key Account Management Operations Management Project Engineering Sales Management Project Management Fmcg 5s Supply Chain Sales Haccp Food Manufacturing Food Safety Iso Project Planning Business Strategy Tpm Dairy Manufacturing Operations Management Dairy Products Food Supply Chain Management Root Cause Analysis Seals Quality Management Quality System Process Control Design Engineering Networking Six Sigma Automation Kaizen Mechanical Engineering Ingredients Maintenance Management Operational Excellence Factory Kickboxing Production Planning Valves Mathematics Computer Literate Computer Networking Account Management

Laurence Atkins Education Details

Frequently Asked Questions about Laurence Atkins

What company does Laurence Atkins work for?

Laurence Atkins works for Spx Flow, Inc.

What is Laurence Atkins's role at the current company?

Laurence Atkins's current role is Regional Sales Manager WCB EMEA.

What is Laurence Atkins's email address?

Laurence Atkins's email address is l.****@****m.co.uk

What schools did Laurence Atkins attend?

Laurence Atkins attended Cim | The Chartered Institute Of Marketing, East Sussex College Group, Plympton Grammar.

What are some of Laurence Atkins's interests?

Laurence Atkins has interest in Football, New Technology, Kickboxing, Business Development, Marketing, Passionate About Pumping, Poverty Alleviation, Rheology, Business, Engineering.

What skills is Laurence Atkins known for?

Laurence Atkins has skills like Engineering, Pumps, Continuous Improvement, Process Engineering, Lean Manufacturing, Product Development, Key Account Management, Operations Management, Project Engineering, Sales Management, Project Management, Fmcg.

Who are Laurence Atkins's colleagues?

Laurence Atkins's colleagues are Paul Lech, Trac Bui, Samara Maynard, Laila W. Khan, Kasper Vej, Monnica Hines, Kyongsoo Song.

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