Integrated Account Manager
Current-Responsible for handling revenue across the West Coast for OWN, TLC, Food Network, Cooking Channel, Oprah.com, TVE and Social-Key accounts include: Lionsgate, Paramount, Amazon, IHOP, Lexus, Groupon, The Wonderful Co, Disney Pictures, Toyota-Strong connection on the West Coast with buyers at: Initiative, Starcom, Palisades Media, RPA, OMDe, Phelps, Universal McCann, S.Callan Company-Build, revise and maintain all sales proposals in West Coast inventory for TV and Digital-Collaborate with client and our marketing team to create high impact meaningful partnerships/sponsorships for TV and Digital-Manage the delivery of creative assets working closely with AdOps team-Utilize industry preferred 3rd party measuring tools to ensure all accounts meet delivery requirements.-Communicate closely with Pricing and Inventory to ensure that all inventory is used effectively and priced accordingly-Work closely with ad sales research team to analyze cable/digital consumer behavior data to incorporate into presentations; negotiate pricing, placement and content-Create and present recap decks for clients; Clearly communicate the campaign’s successes, failures and optimizations for future campaigns-Develop and sustain relationships with existing and prospective clients through on-site visits, presentations, phone and email follow-up-Monitor social, cultural and industry trends and their impact on the industry and consumer behavior