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I'm Hannah, a performance-driven DTC marketer with 8+ years of experience driving growth and revenue across key digital channels. With expertise in Paid Social Marketing (Facebook Ads Manager, TikTok, Influencer) and both Paid and Organic Search Engine Marketing (SEM), I contribute a well-rounded skill set that enables me to develop and execute cross-channel strategies that deliver measurable results.As a data-driven marketer at my core, I excel at analyzing performance across different attribution windows and measurement frameworks to optimize performance and uncover actionable insights. With experience on both the agency and brand sides, I’ve seen firsthand how essential effective ad creative, continuous A/B testing, and ongoing conversion rate optimization is to fueling campaign growth.I'm especially enthusiastic about blending data-driven insights with creative storytelling to build performance funnels that effectively push users through the funnel, from engagement to conversion. In my most recent role at Uqora, I managed multi-million dollar marketing budgets while consistently meeting new customer acquisition and CAC targets. With a proven track record of collaborating with cross-functional teams to scale DTC growth in fast-paced environments, I’m now looking for a new opportunity to make a lasting impact and drive business growth!
Young Digital Growth
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Founder And Growth Marketing ConsultantYoung Digital GrowthSan Diego, Ca, Us
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Dtc And Growth Marketing ConsultantSelf-Employed Oct 2024 - PresentCurrently accepting work. Don't hesitate to message me if you have a project you would like to discuss!
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Senior Marketing Manager, AcquisitionUqora Mar 2024 - Aug 2024San Diego, California, Us-Drove significant new customer and revenue growth for Uqora through management of all core digital growth channels including Paid Social (Meta, TikTok, Influencer) and SEM (Google Ads, Bing, SEO)-Lead the development, execution, and ongoing optimization of multi-million dollar paid social and paid search campaigns to achieve aggressive channel-specific performance targets-Analyzed performance data across a variety of ad platforms and analytics tools to measure and report on performance, derive insights, and implement optimizations for improved performance-Crafted strategic messaging and performance creative that adhered to FDA regulations while effectively communicating the value in Uqora's products -Lead the execution of all digital ad creative assets in collaboration with agency partners, internal teams, influencers, and creators-Managed the execution and CRO of Uqora’s landing pages and funnels -
Customer Acquisition Marketing ManagerUqora Jan 2021 - Mar 2024San Diego, California, UsCollaborated with Uqora's co-founders and founding team to establish cross-channel messaging, execute all performance ad creative, and manage agency partners to exceed new customer growth goals on Meta and Google Ads—contributing to Uqora's acquisition by Pharmavite, the maker of Nature Made Vitamins.
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Senior Account ManagerPower Digital Marketing Oct 2020 - Jan 2021San Diego, Ca, Us-Led Power Digital’s highest-value accounts, serving as the primary point of contact for 4-6 key clients, leading cross-functional collaboration between clients and internal teams to drive performance that laddered up to account-specific KPIs-Developed cross-channel digital strategies that fueled revenue growth for both DTC and B2B businesses across diverse industries-Managed cross-functional team members across paid social, paid search, SEO, organic social, influencer, PR, CRO and creative teams to ensure the seamless execution of digital marketing initiatives-Provided granular campaign management and optimization support while shaping high-level strategy and direction-Collaborated with internal and external creative teams to design and execute innovative, results-driven creative strategies aligned with brand guidelines-Leveraged data-driven insights to continually optimize account performance, refine targetpersonas, and establish creative testing roadmaps for continuous improvement-Built and maintained strong client relationships, expanding service offerings across Power Digital’s 13 departments to grow account value and ensure client satisfactionKey Accounts: RTIC Outdoors, Rush Cycle, Enel X, Mount-It! -
Content Strategy Account ManagerPower Digital Marketing Feb 2019 - Oct 2020San Diego, Ca, Us
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Associate Digital Marketing StrategistBrand Value Accelerator Apr 2018 - Feb 2019San Diego, California, Us-Supported in the planning, execution, and optimization of full-funnel campaigns across key digital media channels including paid social, paid search, display, and affiliate/ influencer marketing-Collaborated with internal execution teams on day- to-day campaign management and optimizations focused on achieving client business goals and driving increased revenue-Managed project timelines and coordination of internal teams -Researched industry and competitor trends to inform cross-channel strategies -Developed audience targeting and advised on creative messaging -Assisted in client relationship management and growth of accounts across BVA lines of serviceKey Accounts: NuFACE, High Brew Coffee, HOPE Hummus, Homesick Candles, Stitch Golf, SJP Beauty -
Client Services AssociateRed Door Interactive Jan 2017 - Apr 2018San Diego, California, Us-Maintined key client relationships including day-to-day communications across multiple client accounts-Executed marketing initiatives across all areas of service including creative, social, SEO, content, media, web development and analytics-Supported strategic development of cross channel campaigns aimed at delivering on client’s business goals-Developed and managed all budgets, internal resources, and timelines for client project plans and retainersKey Accounts: ASICS Global, Astroglide, Thermo Fisher Scientific, Mitchell, IGLOO Coolers -
Production CoordinatorRed Door Interactive Mar 2016 - Jan 2017San Diego, California, Us-Supported project and retainer management for the ASICS Global and ASICS America accounts-Conducted weekly budget pacing to elevate project and retainer budget overages and determine mitigation plans-Researched industry and consumer trends to help client and internal teams identify opportunities for their marketing programs-Assisted in the development of project and retainer estimates and SOW writing-Took over management of budgets, resources, timelines, and client communication for client’s SEO retainers and various SEO projects -Managed Digital projects and supported the facilitation of customer journey mapping workshopsKey Accounts: ASICS Global, ASICS America
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Affiliate Marketing InternBrand Value Accelerator Jun 2015 - Sep 2015San Diego, California, UsKey accounts: Onepiece, Alala, SunStaches
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Project Management InternThe I.D.E.A. Brand Jun 2014 - Sep 2014San Diego, Ca, Us-Oversaw ongoing projects across i.d.e.a’s nine disciplines: Strategy, Creative, Design, Brand Purpose, Brand Management, Digital, Reputation, Media , and Social-Managed project schedules and collaboration for all current projects with premier clients including Harrah’s Resort SoCal, Hotel Del Coronado, and DIVE Day Club -
Intern / Brand AmbassadorSolo Eyewear Jan 2013 - Jun 2013San Diego, Ca, Us
Hannah Young Skills
Hannah Young Education Details
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University Of San DiegoBusiness Marketing
Frequently Asked Questions about Hannah Young
What company does Hannah Young work for?
Hannah Young works for Young Digital Growth
What is Hannah Young's role at the current company?
Hannah Young's current role is Founder and Growth Marketing Consultant.
What is Hannah Young's email address?
Hannah Young's email address is ha****@****ing.com
What is Hannah Young's direct phone number?
Hannah Young's direct phone number is +161939*****
What schools did Hannah Young attend?
Hannah Young attended University Of San Diego.
What are some of Hannah Young's interests?
Hannah Young has interest in Youthlinc, Girls On The Run Assistant Coach, Children, Education, Disaster And Humanitarian Relief.
What skills is Hannah Young known for?
Hannah Young has skills like Social Media, Customer Service, Facebook, Marketing, Microsoft Excel, Powerpoint, Microsoft Word, Public Speaking, Public Relations, Advertising, Leadership, Start Ups.
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