- Global bioelectric company developing its proprietary multi-application platform, CellFX® System, with Nano-Pulse Stimulation™ technology for a range of medical conditions- Responsible for the development and global launch of products for dermatology applications.- Led global launch of CellFX System as part of controlled launch with physician customer locations in USA, Canada, EU markets.

- Key member of Executive Management team leading development of company Go-to Market strategy.- Early stage startup with disruptive technology to treat sleep apnea and chronic snoring with wearable medical devices.

- Global aesthetics company with leading technology and equipment to permanently eliminate underarm sweat non-invasively.- Drove Go-to-Market strategy and built marketing capability to support global launch. Elevated importance and public awareness of excessive sweat as a medical condition to fuel expansion.

- Recruited by VP of Marketing to drive product and branding strategies.- Diabetes startup developing unique 3-day wearable insulin patch pump.

- Created and executed Go-to-Market plans to launch strategically critical products around the world and to generate programs that drive physician and consumer adoption and utilization.- Global market leader in insulin delivery and CGM solutions for patients with diabetes with $1B in revenues.

Responsible for TV and print advertising strategy in select regional geographies for new, more breathable contact lens brand, formulating product relaunch options for existing product portfolio and establishing global branding guidelines.

- Responsible for marketing strategies for U.S. diabetes blood glucose monitoring business and programs targeted to physicians, nurses, retail trade and consumers.- Successfully directed the development and launch of FreeStyle Flash, the world’s smallest blood glucose meter.- FreeStyle brand U.S. sales increased from $5M to $200M (2000-2004).- TheraSense, Inc. IPO'ed in 2001 and acquired by Abbott in 2004.

- Responsible for new product development in Glad Trash Bags franchise. Developed commercialization recommendation for new brand extension - Glad Odor Shield Trash Bags.- Re-staged Clorox Ultra Bleach market test with improved product formulation. Test market product, Ultra Clorox Bleach, conceptualized as the replacement for original Clorox Bleach in select U.S. cities.