Does your company lack a comprehensive marketing strategy? Do you try to manage the advertising yourself, only to find it always falls wayside to other more pressing priorities (Like running your business? Making the next sale? Connecting with your customers? ). Do you have a marketing budget that matches your objective? These are common challenges I help my clients overcome. As a career advertising professional, I'm happy to continue to help private business owners market their products or services at a locaI level, leveraging their USP and enhancing their brand footprints, all while protecting their bottomline from traditional agency overhead fees. Throughout my career I've serviced accounts with budgets between $100,000 - $3.5M. It comes down to driving measurable results. Contact me today for a free consultation.

As an account executive with WBBH/NBC-2 and WZVN/ABC-7 I had the opportunity to work with business owners and agencies alike to develop multi-platform marketing campaigns. It was a great experience to learn the back-end of television inventory management, while increasing my client billing more than 65%.

As President/Partner of the b-side inc. my focus was on creating marketing solutions aimed to strengthen the connection between our clients and their consumers. From communications strategy and rebranding, retail response creative and media planning, to the implementation of digital, social and CRM initiatives. Our spectrum of account services and attention to detail was second to none.Account categories included Tier III Automotive, Health & Beauty, Sports Bar/Restaurant, Law, Plumbing/Heating, Landscaping, Flooring and Christian Education.

As an account manager with Entercom, I had the opportunity to work with my clients from the ground up. We worked together to develop targeted media strategies that complimented their other campaign initiatives, while creating a message that resonated with their desired customer or patient on an emotional & practical level. I believe the experience I gained in sales with Entercom rounded-out my agency and client-side advertising knowledge. Sales Club winner 2012.

The DOAN Family of Dealerships was an account I initially managed at JAY Advertising. Moving in-house with them as their Director of Marketing enabled me the opportunity to experience advertising from the client side of the table. I worked side-by-side with Scott Joseph to develop on-going tactical campaigns to supplement our branding. We successfully launched Tires for Life, which ultimately changed Rochester's automative advertising landscape. Soon after, everyone had "something" for life!

Just as the Conductor of an Orchestra pulls together 100 musicians to play together, as an Account Manager at JAY Advertising, I coordinated my account teams from all agency departments to deliver fully integrated campaigns for national and local clients. JAY gave me the opportunity to move up and grow as an advertising professional.