Hyrum Lai Email and Phone Number
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Hyrum Lai personal email
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I'm a seasoned marketing leader with over 17 years of experience helping brands stand out and connect with their audiences in industries like sports and entertainment, apparel, and non-profits. I’ve had the privilege of building brand identities from the ground up and turning those connections into meaningful revenue growth.My expertise lies in crafting and executing impactful 360-degree marketing campaigns that truly resonate. I’m passionate about blending creativity and data to make campaigns not only memorable but effective. One of my favorite parts of the job is collaborating with cross-functional teams to deliver results we’re all proud of.Outside of work, you’ll often find me riding waves, supporting my kids' sports teams, traveling to new places, or cheering on the Dodgers. I believe the best ideas often come when you're living life to the fullest, and I bring that same energy into my work every day.
Full Hearts
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Client Partnership LeadFull Hearts Sep 2020 - PresentOperation Smile & USO
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Head Of MarketingVitamin D Marketing Agency Aug 2015 - Sep 2020In this position, I focused exclusively on client collaborations and establishing business goals, developing strategic marketing plans, and executing campaigns to exceed business objectives and employed inbound marketing measures including robust storytelling to increase revenue and ROI. I developed and initiated marketing strategies and reviewed KPIs/digital marketing campaigns to offer a plan of action to improve business. Also, I designed and implemented advanced ideas for events and launches. Selected Contributions:☛ Spearheaded digital agency that coordinated Freedom Football League (FFL) project from inception to execution and accomplished public recognition through the announcement on ESPN which propelled FFL’s status. Achieved this by directing teams in the design, build, and launch of the FFL brand including logo, brand guidelines, and website (front/back-end). Consulted on future innovative products to build for FFL fan engagements/monetization and conducted frequent database maintenance and CRM optimization.☛ Played a pivotal role in increasing the YOY revenue by 83% through strategic collaborations with a diverse clientele.☛ Initiated a combination of digital/traditional marketing approaches/tactics and advanced marketplace usage by 230%. Engaged directly with the client to define value proposition to design and control the online marketplace to disrupt oil/gas industry data exploitation. ☛ Facilitated book launch for a client which results in the book skyrocketing to #51 on Amazon’s catalog.
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Vp Digital MarketingUcan Zippers Usa Jul 2005 - Aug 2015During my employment, I directed the Marketing Manager and Coordinator and other management staff, forecast and administered $250K budget, mined for leads, and designed and implemented digital marketing campaigns. I focused on the production of a video channel and the execution of strategic plans to increase views/subscriptions to accelerate profitability. In addition, I stayed up to date on emerging trends and marketing practices and devised new approaches to maximize profitability.Selected Contributions:☛ Accomplished a significant increase in revenue from $1.8M to $4.8M by merging traditional and digital marketing strategies to execute the re-brand of UCAN Zippers. Improved profit by 200% over a 3-year period.☛ Created, produced, and expanded our YouTube channel to +15M views and +10K subscribers by organizing and supervising five to eight engagements on Facebook and Instagram per week. ☛ Deployed a content marketing strategy utilizing targeted messages and Facebook ads and successfully enhanced leads by 55% each month. ☛ Achieved the lucrative launch of a luxury brand extension which now accounts for +60% of revenue.
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Director & Brand ManagerLaiph Clothing Feb 2006 - Jan 2012While working for this company, I was charged with controlling the allocation and expenditure of $175K budget, designing and sustaining the Laiph.com website, and coordinating relationships with athletes. I created and handled domestic/overseas productions to assure a solid distribution network. In addition, I increased brand recognition and retail distribution by planning and executing the overall business strategy for the company.Selected Contributions:☛ Initiated and directed the manufacture of three domestic and two overseas apparel productions in a single year.☛ Leveraged relationships with four top-ranking Stand-Up Paddle (SUP) professional athletes to become our brand ambassadors. ☛ Collaborated with Eastern Mountain Sports to facilitate East Coast distribution in the first season. ☛ Successfully negotiated the sale of Laiph Clothing to a San Diego holding company.
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Account ExecutiveTbwa\Chiat\Day Jan 2005 - Jul 2005Nyc , La, UsManagerial position concentrated on managing staff, budget and client relationship with Sony QUALIA, increasing sales, brand awareness and industry publications coverage, increasing national distribution network and collaborating on a strategic plan for the brand. • Managed client relationship with Sony QUALIA. • Managed Assistant Account Executive and a $90K budget. • Increased sales, brand awareness and industry publications coverage of Sony’s high-end line of audio/video products by planning and executing direct response, print, interactive, collateral and on-premise advertising campaigns. • Assisted in moving the QUALIA distribution from a two-storefront to a national rollout by organizing direct mail pieces and other marketing executions. • Increased national distribution from 2 Sony owned stores to a national distribution network of 15-18 high end electronic retail stores by collaborating on a strategic plan for QUALIA Brand including the brand positioning and guidelines. -
Account ExecutiveDeutsch La May 2002 - Jan 2005Los Angeles, California, UsManagerial function oriented towards managing client relationships, staff and budget, operating general, direct and interactive advertising processes, organizing guerilla/grassroots marketing efforts for Mexicali and spearheading the execution of the Aspen Edge Taste Challenge campaign. • Managed client relationships with J. D. Edwards/PeopleSoft and Coors Brewing Company – Aspen Edge & Mexicali. • Managed 2 Account Coordinators, $15K budget for J. D. Edwards and $115K budget for Coors. • Operated general, direct and interactive advertising processes including managing budgets, production timelines, media, interactive and TV production. • Organized guerilla/grassroots marketing efforts for Mexicali including border merchandise and 2 street marketing initiatives. • Spearheaded the execution of the Aspen Edge Taste Challenge campaign that included print and online components which generated 15K+ downloads from a run in 8-10 publications.
Hyrum Lai Skills
Hyrum Lai Education Details
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Usc Marshall School Of BusinessMarketing - Emphasis Advertising And Promotions Strategy
Frequently Asked Questions about Hyrum Lai
What company does Hyrum Lai work for?
Hyrum Lai works for Full Hearts
What is Hyrum Lai's role at the current company?
Hyrum Lai's current role is Client Partnership Lead | Polymath | 17+ years Brand Management, Digital, Performance Marketing | Nonprofit, Tech, Sports & Entertainment.
What is Hyrum Lai's email address?
Hyrum Lai's email address is hy****@****ncy.com
What is Hyrum Lai's direct phone number?
Hyrum Lai's direct phone number is +142427*****
What schools did Hyrum Lai attend?
Hyrum Lai attended Usc Marshall School Of Business.
What are some of Hyrum Lai's interests?
Hyrum Lai has interest in Arts And Culture, Disaster And Humanitarian Relief.
What skills is Hyrum Lai known for?
Hyrum Lai has skills like Advertising, Integrated Marketing, Marketing Strategy, Interactive Marketing, Marketing, Digital Strategy, Digital Marketing, Brand Development, Strategy, Interactive Advertising, Online Advertising, Creative Direction.
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