I was hired to lead the marketing effort for a dental 3D software company, Osteoid, Inc. in APAC• Responsible for leading APAC demand generation, brand marketing, content development, and tradeshow/event.• Building a brand awareness of Osteoid and its products, Invivo software via multi PR channels• Defined, developed and launched the new brand including website, PR and trade show and advertising• Working with the product team, developed a new strategy for our line of products and services to align with our brand and vision

Regional Marketing Manager for 3D Systems software products in APAC including Korea, SEANZ, Japan, and China.Events Management:• Holding events to generate demands and empower brand awareness.• Holding reseller meetings in Korea and the SEANZ region. • Managing local trade shows with 3D printing resellers(SIMTOS and InterMold), generating more than 2,000 leads per event.Marketing Activities:• Working with media like magazines, newspapers, and TV. Publishing articles about company, products, and branding.• Localization of English marketing contents like product movies and brochures.• Creating and managing 3D Systems Korea blog, Facebook, and Youtube channel.• Website localization and management.• Marketing activities that are related to local product launches. Other Activities: • Holding of webinars for demand generation.• On/offline advertising like SEM or magazine ads. • Experience with marketing platforms like Salesforce and Pardot.

Product Marketing Manager for 3D Systems production & professional 3D printers, and software.Events Management:• Holding events to generate demands and empower brand awareness.• Holding reseller meetings in Korea and the SEANZ region. • Managing local trade shows with 3D printing resellers(SIMTOS and InterMold), generating more than 2,000 leads per event.Marketing Activities:• Working with media like magazines, newspapers, and TV. Publishing articles about company, products, and branding.• Localization of English marketing contents like product movies and brochures.• Creating and managing 3D Systems Korea blog, Facebook, and Youtube channel.• Website localization and management.• Marketing activities that are related to local product launches. Other Activities: • Holding of webinars for demand generation.• On/offline advertising like SEM or magazine ads. • Experience with marketing platforms like Salesforce and Pardot.

• Managed execution of worldwide marketing strategy• Running on/offline advertising• Working closely with media and produce newspaper, magazine, on/offline articles• Marketing activities that are related to products launching• Local exhibitions such as SIMTOS & InterMold in Korea• Producing products brochures and movies• Localization of English marketing materials into Korean• Planning and excution of product promotions• Managing re-sellers in marketing perspectives