Heraldsilver Inc. (FMCG distribution Company)CEO 1. ukiwi (https://www.ukiwi.co.kr, New Zealand oral care) : sole distributor of Korean market 1) Offline: 45 department stores (Lotte, Shinsegae, Hyundai, Galleria, AK), Ananti (Moby Dick Market), Royal & Company, etc.2) Ecommerce: D2C Mall, Naver, Market Curly, Kakao Gift, 29CM, Collection B, etc.2. Global e-commerce export1) Shopee: Singapore, Philippines, Malaysia, Thailand, Vietnam, Taiwan, Brazil (10,000+ shop followers)2) LAZADA: Singapore, Philippines, Malaysia, Vietnam3) Shopify: USA, Europe, Japan, Hong Kong, etc.* Main items: Cosmetics, sanitary products, oral care products, bathroom products, etc.3.B2B export / distribution1) Supplied to domestic department stores: Aer mask, 5STAR4A Thai toothpaste2) Taiwan local distribution of bathroom products (PC HOME, YAHOO, D2C mall)

As a KITA Trade-Pro consult, provide consulting services for traders in Korea.Consulting area : - SEA Crossborder Ecommerce launch & operation (Shopee, Lazada, Q10 SG)- Shopify D2C Ecommerce mall launch & operation- Global Wholesale (How to find buyers, Making a partnerships, etc)- Global Digital MKT and Influencer MKT- Importing business and partnership with foreign brand for Korean distribution

President of Mixsoon (https://mixsoon.co.kr/, Korean skin care brand)in charge of Global sales, marketing and finance - Korea : Ecommerce & Influencer MKT, Oliveyoung, etc - Global : US, Russia, EU and Asian market Ecommerce : Amazon, Shopee, Q10, etc

MBX (MEMEBOX, Cosmetic Startup Company) / SeoulGlobal business VP 1. Korea business general management (Sales doubled)1) Olive Young sales tripled, Olive Young Pick promotion (door expansion 200 => 400 doors)2) Marketing management of Model contents (Minhyun Hwang) & influencer contents (Hyojin Cho, etc.)3) Management of all sales channels: H&B offline, Duty free shops (Shinla, Lotte), Naver, Coupang, etc.4) Establishment of P&L and SNOP system5) Direct recruitment of 8 leader-level (team leader or higher) resources6) Reorganization of inefficient stores: Negotiations for the return of deposits, etc. (annual operating profit + 1 billion)2. Global business general manager1) China (Shanghai), Taiwan (Taipei), Hong Kong offices in charge - 500% sales growth of the Chinese division despite the declining market trend of Korean cosmetic brand (Tmall, Taobao, Xiaohongshu (XHS), Bilibili + new offline launch (KK Group)) - Restructuring of inefficient sectors: Withdrawal of Chinese offline division and Hong Kong branch - Achieved global turnover of Memebox through the profit from Chinese division (Conversion to B2B business, vendor integration, collaboration with Wang Hong (Lijiaqi, etc.))2) Global B2B / B2C general management: 50% sales growth - Japan market expansion with a new local vendor - First entry with a local vendor in the Middle East - First entry with a local vendor in Indonesia - Increased sales after conversion from multiple distributors to sole distributor in Vietnam

Open a new store by real estate asset development.Managed more than 200 seperated owners of building.Managing experience of the Korean Congress and Press.

1) E-Land Retail (5 trillion KRW in sales) company-wide organization redesign: e-commerce / product reinforcement - Integration of 35 CEO report lines into 3 lines (Sales/Support/Products)2) E-Land Retail/E-Land Construction financial statement verification, BPR strategy review and proposal

1) 2015 : NC Outlet Bucheon (+ 27% growth) - 170m$ / year, 120 regular employees2) 2013 : NC Departmentstore Choongjang (+35% growth)- 60m$ / year, 30 regular employees3) 2011 : NC outlet Guro (+8% growth)- 35m$ / year, 40 regular employeesAll the branches achieved Top 1 growth among the 50 branches when the term is over.

1) Overall strategic indicator management for 45 stores and 6,000 shops2) Brand evaluation tool development Project PM (Brand Concept Degree evaluation)3) Implementation of regionally customized Merchandising strategy Project PM 4) NC department store New Contents & Commission strategy development

1) 2008 annual Group management plan : Responsible for global economic outlook and sales target for each affiliate2) HomeEver (former Carrefour) PMI Project: In-house strategy consultant