Data Analyst | Marketing Lecturer | Expert in Consumer InsightsDetail-oriented and results-driven Data Analyst with a strong background in advertising and marketing, honed through my experience as a lecturer in marketing. Skilled at decoding consumer behaviour and transforming it into actionable insights for brand growth. Seeking an opportunity to leverage my analytical skills, data-driven insights, and industry knowledge to contribute to the success of a dynamic organisationMy journey has led me to delve into consumer and brand data, where I specialise in conducting predictive analyses that drive ROI optimisation.Some highlights from my portfolio include:∙ Unveiling the comparative impact of influencer advertising vs. organic channels on CTR.∙ Untangling the relationship between visit durations and strengthening customer purchases.∙ Uniting advertising frequency, spend, and social engagement metrics for positive CTR growth.My commitment to growth and sharpening analytical skills ensures tangible, data-backed results.Let's connect and explore the exciting possibilities of data-driven strategies.