Unlocking the Power of AI to Elevate the Advertising Industry.The 4A’s AI committee for large agencies leads the way in blending human creativity with AI, guiding the industry through uncharted territory with clarity. We champion AI’s transformative power, set realistic expectations, and foster collaboration to unlock AI’s potential while keeping human expertise central. Prioritizing transparency, fairness, and accountability, we address ethical concerns, AI bias, data privacy, and legal challenges. Our mission empowers agencies to advance creativity, drive innovation, and seize new growth opportunities for clients and the industry.

Setting the vision for the future of experience technology and empowering the teams that bring it to life. Driving meaningful change at the intersection of technology, people, and experience, with a focus on aligning innovation with business strategy and delivering transformative outcomes on a global scale.

Unleashing the power of existing and emerging technologies to create deeply engaging experiences. Accelerating innovation and collaboration at GPJ to redefine what’s possible in experiential marketing.

Focused on writing the future of marketing and enjoyed every minute. Led a team that built new things daily. Brought big ideas to life that engaged shoppers and built meaningful bonds. • Established engagement strategy, marketing technology and measurement & analytic practices• Established iterative design and tactical planning processes that drive collaboration between planning, engagement, technology and creative • Launched innovative campaigns that consistently performed ahead of established benchmarks, leading to positive ROI• Forged the Shoptology brand through thought leadership in campaign planning, digital marketing, ecommerce and new technologies that fuel engagement• Focused Shoptology culture on innovation, collaboration, productivity and empowerment, earning a 2017 AdAge Best Places to Work award • Created award winning work in user experience, innovative technology, OOH media and guerrilla marketing

Steered the big ship toward the future. Built an integrated digital capability across agencies. Piloted teams through uncharted, technological waters, bringing forth new energy and successful ideas.• Added digital/ecommerce thought leadership to strategy & creative teams • Developed a digital vision and aggressive plan to deliver it -- exceeded aggressive revenue goals of 50% digital revenue growth in year one and plan for 80% growth in year two• Fostered alignment and support from North American and Global leaders • Identified gaps in resourcing to build a future-focused, digital strategy, UI/UX and ecommerce team

Steered the big ship toward the future. Built an integrated digital capability across agencies. Piloted teams through uncharted, technological waters, bringing forth new energy and successful ideas.Role transitioned to Geometry Global as part of merger. Detail provided in that entry.

Brought color to numbers. Built the global vision and strategy for how analytics could brighten and magnify better work and better outcomes.• Led global analytics training and client workshops focused on amplifying creativity and program effectiveness• Initiated a measurement culture, creating a critical competitive advantage • Established a global analytic toolset, unlocking large, incremental revenue opportunities

Steered the big ship toward the future. Built an integrated digital capability across agencies. Piloted teams through uncharted, technological waters, bringing forth new energy and successful ideas.Role transitioned to Geometry Global as part of merger. Detail provided in that entry.

Built strength from chaos. Fostered explosive growth integrating business units and building new capabilities during a time of intensive mergers and acquisitions.• Brought new ideas to market through collaboration, insights, fresh thinking and a passion for great work• Built a set of analytic tools that informed and enhanced the planning and creative processes• Led primary research that drove actionable insights• Built a marketing technology group, initiating digital marketing capabilities • Developed a web-based platform to manage more than 3,000 field marketers, transforming our capability• Leveraged predictive modeling to transition key client to an incentive-based revenue structure, doubling revenues in year one

Expanded previous Strategy & Analytics role to include management and integration of research capability as part of US joint venture with JWT in addition to other responsibility. Develop frameworks, methodologies, and tools that support and inform the planning process.

Laid a foundation that stood the test of time. The dry version: Developed complex processes to normalize and analyze retail banking data for benchmarking studies that compared issuers’ credit card portfolios against similarly modeled portfolios using competitive data across credit card issuers in the US and the UK. The not so dry version: My team turned the data from more than 20 million credit card accounts into actionable insights every month with flawless delivery, establishing the foundation for an entire consulting practice.• Over-delivered on revenue goals, delivering syndicated study results in year one with contracted 39% growth for year two• Managed large, growing team of database architects, application developers and data analysts

Took my first bite of the big apple. Led the development of a new technology solution practice. Discovered how to turn my passion for people and technology into tangible, tech-driven solutions that engage and delight. Had a blast and devoured new technology at a time of unprecedented tech change.• Opened new sources of revenue through the integration of business strategy, workflow automation and business intelligence• Created new revenue streams, increasing overall revenue by 266% in first four years• Developed partnership opportunities with marketing agencies to bring new, digital experiences to life for brands -- including the animated Times Square signage for Reuters and the Ellis Island immigrant story experience

Learned that to question is to understand. Developed, implemented and managed technology plans for our headquarters and several branch offices. Led organizational transformation initiatives focused on gaining a deep understanding of the business and leveraging technology to enhance or automate it.

Your work story has to start somewhere, right? Started my career by building a small technology consultancy. As a one-stop tech shop, I was able to build strong experience in entrepreneurship, technology and client relations.