As a Global Ecommerce and Digital Transformation Leader with over 20 years of experience, I specialize in driving multi-million-dollar growth through data-driven strategies, advanced technology, and dynamic team leadership. My expertise encompasses full-scale ecommerce migrations, AI-driven customer engagement solutions, and the development of innovative digital marketing strategies that deliver measurable results.Key Achievements:Crazy Cups: Led an 8-month replatforming project from BigCommerce to Shopify Plus, overseeing the migration of all historical data, including 1,700+ SKUs and 100,000+ customer records. Leveraged custom AI tools to revamp product descriptions and marketing strategies, enhancing brand consistency and SEO across 340+ products. Resulted in a projected 100% year-over-year revenue growth, with revenue doubling in the first month post-launch.Teamson: Spearheaded a global omnichannel transformation, increasing profitability by 400% and surpassing $30 million in annual sales across North America and Europe. Built and led high-performing international teams, developed channel-specific strategies for platforms like Amazon, Walmart, Target, and Wayfair, and optimized pricing for over 600 SKUs using data analytics. Implemented AI and AR technologies, achieving a 100% increase in conversion rates.mDesign: Managed over $80 million in annual Amazon sales and led marketplace expansion strategies, adding $17 million in new channels like Target+, Walmart.com, and eBay. Optimized a $7 million+ AMS budget, achieving 10x ROAS on PPC and 20x ROAS on DSP campaigns. Spearheaded a comprehensive website redesign on BigCommerce, generating over $1 million in website sales within the first year.Passion and Objective:I am passionate about creating environments where technology, strategy, and innovation intersect to solve complex business challenges. My approach centers on leading high-performing teams to deliver tangible results, with an emphasis on operational efficiency and exceptional customer experience. I am now seeking a long-term, in-house role where I can scale a brand with lasting impact.Experience Highlights:Ecommerce Strategy & TransformationAI Integration & Machine Learning ApplicationsGlobal Expansion & Cross-Functional Team LeadershipOmnichannel Sales & MarketingData Analytics & Advanced Excel ProficiencyPaid Media Management (Google Ads, Meta, TikTok)SEO/SEM Optimization & Conversion Rate Optimization (CRO)Content Strategy & ManagementBrand Development & Creative MarketingProfitability Optimization & Financial Acumen
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Senior Director Of EcommerceDayglowCleveland, Oh, Us
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Director Of Direct To ConsumerCrazy Cups Mar 2024 - Oct 2024New York, UsLed a transformative 8-month project to replatform Crazy Cups' ecommerce operations from BigCommerce to Shopify Plus. Oversaw the migration of all historical data, 1,700+ SKUs, subscriptions, and customers, enhancing user experience and operational efficiency.• Ecommerce Migration: Directed the complete migration, delivering the project on time and projecting 100% year-over-year revenue growth with $3.5 million in annual sales.• Team Leadership: Recruited and managed a cross-functional team of marketers, developers, and designers.• AI Integration: Created and leveraged custom AI tools to revamp product descriptions, attribution, and SEO for all 340+ product pages, boosting engagement by 35% and reducing manual workload by 90%.• Marketing Optimization: Implemented AI-driven strategies via Klaviyo for email, SMS campaigns, and social posts, enhancing customer engagement.• Subscription Enhancement: Optimized subscription and loyalty programs by reintegrating and re-envisioning the strategies for ReCharge and Yotpo.• Operational Efficiency: Streamlined logistics by integrating Shopify Plus with ShipStation and WMS systems.• Digital Advertising: Revamped paid media campaigns on Google, Meta, and TikTok, improving performance and reporting.• Social Media Strategy: Developed an influencer-driven social media strategy, boosting brand awareness through targeted partnerships. -
Vice President Of Ecommerce SalesTeamson Feb 2023 - Feb 2024Hauppauge, New York, UsSpearheaded a global omnichannel transformation, increasing profitability by 400% and exceeding $30 million in annual sales across North America and Europe. Built and led high-performing international teams and optimized pricing for 600+ SKUs.• Team Building: Built and managed international teams for platforms like Amazon, Walmart, Target, and Wayfair, resulting in 4x profitability growth in Q4.• Pricing Optimization: Used data analytics to optimize pricing across multiple channels (1P, 3P, Direct Import, DTC).• AI & AR Technologies: Implemented advanced technologies, achieving a 100% increase in conversion rates.• In-House Advertising: Transitioned digital advertising in-house, delivering a 10-20x ROAS and outperforming industry benchmarks.• Brand Consistency: Standardized branded content across all platforms, enhancing customer resonance.• Collaboration: Facilitated effective communication between international teams for seamless operations.• Content Enhancement: Recruited a professional copywriter to boost customer engagement and conversion rates. -
Vice President Of EcommerceWaxman Consumer Products Oct 2020 - Jul 2022Bedford, Ohio, UsPioneered Waxman's entry into ecommerce, generating over $10 million in annual online sales within the first year and achieving 20% year-over-year revenue growth. Led a digital sales and marketing team and optimized 1,500+ SKUs.• Ecommerce Launch: Propelled the company into online retail across platforms like Amazon, Walmart, Lowe's, Home Depot, and Wayfair; 1P and 3P.• SKU Optimization: Conducted full SKU rationalization and data sanitization, integrating DAM and PIM systems.• Content Enhancement: Boosted product visibility and conversions by over 35% through optimization efforts.• Digital Advertising: Deployed data-driven strategies across programmatic, performance, and social channels, enhancing ROI by 25%.• Strategic Partnerships: Forged a collaboration with Gorilla Glue, increasing category sales by 40%.• Acquisition Role: Played a pivotal role in successful acquisitions, driving demand for key product lines. -
Director Of Online Marketplaces & Digital MarketingMdesign Home Decor Mar 2019 - Oct 2020Glenwillow, Ohio, UsTransformed mDesign into a leading ecommerce brand, generating over $80 million in annual Amazon sales and adding $17 million through strategic marketplace expansions.• Marketplace Expansion: Led expansion into Target+, Walmart.com, eBay, and other platforms.• Budget Optimization: Managed a $7 million+ AMS budget, achieving a 20x ROAS and consistent 10% monthly revenue growth.• Digital Advertising: Attained a blended 10x ROAS across all digital channels, including social media and DTC.• Website Redesign: Directed a comprehensive redesign on BigCommerce, generating over $1 million in sales within the first year.• Team Leadership: Led and developed a high-performing marketing team, fostering innovation and exceeding performance benchmarks. -
Director Of Internet SalesFocus Camera Inc. Sep 2016 - Mar 2019Brooklyn, Ny, UsTripled annual revenue from $18 million to $54 million by implementing transformative ecommerce strategies and expanding into 15 niche marketplaces.• Strategic Partnerships: Secured collaborations with eBay, Walmart.com, Newegg, Wayfair, and others.• Channel Expansion: Expanded into niche marketplaces, elevating online competitiveness.• Affiliate Marketing: Established and led an affiliate marketing department, boosting revenue by 50%.• Customer Focus: Championed customer-centric initiatives, enhancing loyalty and repeat business.• PPC Campaigns: Launched targeted campaigns, increasing ROI by 15%.• Team Development: Built and mentored a diverse, cross-functional team of sales and marketing professionals. -
Chief Executive Officer1080 Sales Llc Sep 2008 - Sep 2016Founded and scaled 1080 Sales into a $6 million+ ecommerce enterprise, pioneering innovative online marketplace strategies leading to a profitable exit.• Business Management: Led all business functions, driving rapid growth and profitability.• System Development: Created custom integration systems for eBay and Amazon, enhancing efficiency.• Strategic Partnerships: Negotiated with shipping and payment providers, improving service offerings.• Team Building: Recruited and mentored a high-performing team, fostering a collaborative culture.
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Principal OwnerThe Orchid Lodge Aug 2006 - Sep 2008Established and operated The Orchid Lodge, a luxury eco-lodge in Costa Rica, achieving 90%+ occupancy rates through strategic marketing and exceptional guest experiences.• Digital Marketing: Implemented early adoption of blogs and Google Ads PPC campaigns, significantly increasing bookings.• Media Feature: Featured on House Hunters International, boosting brand awareness.• Operations Management: Oversaw all aspects of development, compliance, and day-to-day operations.• Successful Exit: Achieved a 3x Return on Investment upon selling the business.
Matt Klein Education Details
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The Graduate Center, City University Of New YorkConservation Biology -
Hunter CollegeEvolutionary Primatology And Paleontology
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Rutgers UniversityPhysical And Biological Anthropology
Frequently Asked Questions about Matt Klein
What company does Matt Klein work for?
Matt Klein works for Dayglow
What is Matt Klein's role at the current company?
Matt Klein's current role is Senior Director of Ecommerce.
What schools did Matt Klein attend?
Matt Klein attended The Graduate Center, City University Of New York, Hunter College, Rutgers University.
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