A start-up veteran and seasoned creator who collaborates with a close-knit collective of innovators and builders that utilize our creative talent and subject matter expertise to craft successful solutions for your brand. Specializing in start-ups and small businesses, we can help bring you and your products to the next level.

Enabled the delivery of over $2 million in services by optimizing operations and streamlining the executive coaching contract creation and tracking process.

Secured over $1.5 million in sales by successfully leading web development, marketing, finance, and business relations when the artist needed to focus solely on art creation and installation.

Increased email signups 150% and sales 105% by utilizing user feedback, analytical data, competitive research, and team input to implement UX, design, content, and functional updates to completely transform Handel Group’s consumer focused website into a content focused hub.Decreased customer service inquiries and complaints 90% and increased time on site 80% by gathering feedback from external users through surveys and chat, interviewing internal users, distilling and prioritizing the issues, and implementing UX and functional updates that solved issues and improved process.Improved month over month social, email, podcast, live event, and SEO marketing campaign KPIs 10-30% while giving executive leadership easy access to campaign results by leading the design and development of a comprehensive tagging system and analytics dashboard to provide real-time data insights.Increased participation in live events 40% by leading the implementation of automated SMS messaging and improved email notifications.Improved morale, increased productivity, and fostered effective collaboration by interviewing each multifunctional team member as well as the executive team, distilling the learnings, and documenting and implementing process and communication standards.

Captured over 9 million views and 600,000 user engagements by successfully executing YouTube influencer videos and social media campaigns promoting the launch of the new Schick Hydro razor.Secured Position Zero in Google search results for several keywords, increased traffic 30%, and increased clicks to purchase 65% by leading paid and organic search initiatives and website content optimizations.Achieved 30% faster launch times by working with our overseas development team to create CMS template updates that allowed internal teams to implement more complex content and product updates.Improved load times 50%, site traffic 25%, engagement 85%, and conversion 25% by leading the design and development of responsive, mobile friendly, campaign focused websites for Hawaiian Tropic and Banana Boat sunscreens.

Increased engagement 75% and conversion 50% to key areas of BMW USA’s website by leading the discovery, design, development, and optimization of major UX, content, and functional improvements.Launched over 20 model year updates for BMW USA ahead of schedule, resulting in client confidence and praise, and a 20% increase in user engagement by working with my team of project and content managers to document a streamlined workflow and technical updates, gain client, executive, design, development, and QA buy-in, and implement the new efficient process.Improved development time by 25% and reduced QA time by 30% while also allowing for a more creative user experience by working with our internal engineers to document and implement updates to our custom CMS that provided much more flexibility for our internal team to develop, test, and launch their code.Achieved near 100% uptime and 80% faster escalation response times by stepping in to lead our fledgling DevOps team and streamlining process, documenting escalation standards, and improving collaboration.

Transformed team of 2 content managers maintaining BMW digital properties into an agency capability consisting of 3 content managers, 3 product managers, and 2 communications managers working on hundreds of updates, additions, communications, escalations, and optimizations to over 50 digital properties (desktop, mobile, social, experiential) and deploying over 300 emails/year for clients such as BMW, HomeGoods, Puma, American Express, Dick’s Sporting Goods, Simmons, and Prestige Brands.Managed large-scale projects from inception through launch with teams of UX designers, graphic designers, writers, developers, QA engineers, DevOps engineers, and vendors to launch projects on time, on budget, and beyond client expectations for BMWUSA.com.Created and maintained estimates, scopes of work, and schedules on projects ranging from $10,000 - $900,000

Successfully launched a community portal which resulted in bringing together thousands of patients suffering from Neuroendocrine tumors (NETs) for Novartis Pharmaceuticals.

Increased user engagement 110% by leading the end-to-end redesign and launch of responsive websites for Visine, Neosporin, and Rolaids.Exceeded campaign goals 60% by orchestrating the successful design and launch of highly complex rich media banner ads promoting a tie-in between Smirnoff vodka and the James Bond film Quantum of Solace.Improved banner ad performance 50% by creating a unique file naming and asset tracking system that streamlined process and improved banner ad version tracking.

Helped to establish BMW USA as the 2006 and 2007 J.D. Power Online Marketer of the Year by developing information architecture and content matrices, managing workflows, updating content, and providing HTML & XML editing to launch their completely redesigned website.

Delivered websites that exceeded traffic and engagement expectations by leading the design, development, and launch of multiple product websites with a small budget and short timeline for DreamWorks, Virgin Mobile, TJ Maxx, CBS, and ABC.

When inc.com launched as a separate company from Inc.magazine, I played a key role as one of the original team members to plan, develop, launch and optimize the custom content management system behind the website that quickly rose the ranks as the go-to content portal for small business needs. Converted all issues of Inc. magazine from Quark to HTML and worked closely with editors, designers, and developers to confirm all content was easily searchable within our website as well as by search engines, while ensuring the editorial and stylistic integrity of the print publication.Increased website traffic 30% by selecting editorial content and preparing articles for publishing on over 40 partner sites, including Yahoo! and Forbes.