I am constantly seeking opportunities and communities I can learn from. PMA is a great organization for anyone interested in Product Marketing to do just that.

For 35 years, TCP Software has provided premier time and attendance solutions to millions of users every day. We meet the needs of our customers by providing innovative software and hardware designed to help administrators monitor and schedule employees, manage labor costs, and reduce compliance risk.TCP’s offerings include automated employee time tracking and scheduling, leave and absence management, document management, reporting and analytics and more, all of which are available on mobile. Our solutions also seamlessly integrate with major payroll systems as well as our extensive portfolio of time collection solutions.From private to public sector, organizations of all sizes rely on our easy-to-use solutions designed with one goal in mind: Empowering people to work better.

Winmo is a sales intelligence tool that tracks decision-makers and agency relationships for thousands of national brands. Its human-verified profiles list media, agency, and sponsorship decision-makers who control over $100 billion in spending each year, alongside contextual insights needed to craft sales outreach that resonates. As Winmo’s first and only PMM, I:• Worked cross-functionally with Product, Account Management, Sales, and Operations to pave the way towards a 15% increase in client retention & a 20% increase in ACV and ARR in only months• Wrote comprehensive documentation, compiled detailed lists for global brands, their parent companies, and their advertising/PR agencies to enable proactive outreach and prospecting• Determined release and rollout strategy of several new features in product, and communicated the added value and benefits from leveraging such features across 6 unique ICPs, all with varying use cases• Crafted, maintained, and refreshed customer and prospect-facing collateral such as self-guided website tours to boost product-led growth and increase MQLs for both net-new sales and existing clients• Cultivated a deep knowledge in the criticality of any business building its revenue pipeline in a proactive way, as opposed to anticipating or relying on seasonal or bi-quarterly earnings

Following Aspect Software’s $1.2B acquisition of Noble Systems in May of 2021, Aspect and Noble joined forces and became Alvaria.•Marketing Administration Department•Workforce Engagement Management (WEM) and Workforce Optimization (WFO) master•Customer Experience (CX) and Employee Experience (EX) expert•Performance Analytics and Quality Analytics virtuoso•Presenter, copywriter, content builder, roadmapper, blogger, watercooler-talker•Competitive SME: competitive matrices, detailed support and maintenance indices•Played a major role in the success of a corporate rebrand•Developed playbooks, rules of engagement SOPs, and other field readiness resources for sales•Spearheaded the rebrand + refresh of the company website, which won the 2022 Sitefinity Website of the Year for technology verticals

Global FinTech startup headquartered in Nashville, TN. Main focus on FinTech and credit unions.

Summer to Fall seasonal position •Directly worked alongside clients to determine goals, and contributed in growing clients' pipelines by 300+ new franchise agreements•Prepared documentation such as meeting agendas, meeting reports, proposals, and other client communications and correspondence•Wrote website copy and managed blog postings and social media presence of clients•Organized client meetings & conference calls and documented discussions •Reviewed vendor quotes•Verified production specs and checked proofs•Created feedback on project estimates and timelines•Fielded and processed RFIs•Assisted with print production management of projects•Maintained relevant work-in-progress records and archives of past project information•Heavy experience with lead generation and management•Fun Fact: Office Keg-Supplier (shoutout Indeed Brewing Co.)

•Coordinated, prepared, and managed a multitude of events that occur at U of I’s Student Union for any and all clients with reserved venues and rooms•These events would range from as small as a 3 person meeting to performances with 5,000+ attendees•Prepared and operated live performance software and AV equipment that include lighting, sound, video, and other special programs. Additional expertise arranging and preparing complex AV software and hardware for studio setups and shoots•Substantial experience in training new hires and demonstrating proper work habits

Summer Internship•Organized multi-year library of digital assets for clients such as Bayer, Wrigley, and SC Johnson•Collaborated on projects with internal staff and clients on strategy, creative and production•Planned, prepared, and delivered media plan for a Chicago-based startup. This included branding, marketing, video, website, social, and in-market digital media content creation

Summer Internship•Experience in brand strategy, concepting, production of client deliverables (TV, OOH, social, etc.)•Worked with teams to create a project to refresh and revitalize several clients’ brands•Daily interactions with vendors including outside production houses