I’m a senior creative with serious conceptual, copy and art skills. I've worked throughout Australia, Asia and Africa. Sold everything from fast cars to fast moving consumer goods. Done great work for good causes too. Yet wherever I work, my aim is to provide clients with an unfair marketing advantage and raise the creative bar. I possess all the traditional and digital experience you're looking for. I find simple solutions to complex problems and make technical jargon easy to understand. My work has been awarded for strategy, creativity and craft at the major shows. Above all. it gets noticed and gets results. And that's what really matters.
Free Range Creative
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Senior Copywriter And CdFree Range CreativePerth, Wa, Au
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Head Of Ideas & Copy / Chief Creative OfficerFree Range Creative Aug 2005 - PresentWestern Australia, Australia
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Senior Copywriter / CdFree Range Creative Aug 2019 - PresentPerth, Western Australia, AustraliaHighly conceptual, skilled creative direction, copy, art and production for WPP's Ogilvy, Y&R, AdPeople, Wunderman, Comwerks, Bates, Landor; IPG's McCann Worldgroup, MRM, Publicis Groupe, and Cadbury Kraft & Unilever.
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Head Of CopyOgilvy, H+O 2018 - 2019SingaporeI returned to Singapore to work on AmEx, BMW and Unilever. -
Cd / CopywriterOne Fell Swoop Jun 2017 - Oct 2017Melbourne, Australia -
Head Of Ideas & CopyWpp 2011 - May 2017SingaporeI worked across all WPP agencies - AdPeople, Y&R Group, Wunderman, Comwerks, Landor, Bates, JWT and Ogilvy. I developed strategies, created ad campaigns, won new business and connected agencies. I also won Bates their first Webby Award. -
Regional Creative Director / CopywriterMccann Worldgroup 2010 - 2011Singapore / Thailand / IndonesiaBased in Singapore, I worked around the region on key accounts (Intel, Nestle, Walls, UOB Bank, Thailand Elite, Proton and new business). MRM (digital), McCann Health and McCann Worldgroup -
Creative Director/StorytellerDynamic Marketing Group Jan 2009 - Dec 2009Beijing City, ChinaDMG is different. They rule the China market. They create content, make feature films, handle celebrities, own media channels and cinemas, partner clients and make ad campaigns. I wrote an eBook for prospective clients, a book about creativity in China and did lots of ads. -
Executive Creative DirectorTbwa, Mccann Erickson Jan 2007 - Jan 2008Nairobi, Kenya -
Head Of Ideas / WriterOgilvy Singapore 2003 - Dec 2006Singapore -
Head Of CopyLowe And Partners Worldwide 2002 - 2003
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Senior CopywriterTbwa\ Group Singapore 1999 - 2001Singapore -
Creative LeadBates (Savi Advertising) 1998 - 1999Papua New Guinea -
Senior CopywriterSaatchi & Saatchi 1996 - 1998Sydney -
Senior WriterThe Campaign Palace 1991 - 1993Melbourne, Australia -
Tv Producer/ Writer/ Creative DirectorPublicis Mojo 1984 - 1989Melbourne, Australia
I Barnes Education Details
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The Copy SchoolDiploma In Creativity -
Advertising & Marketing
Frequently Asked Questions about I Barnes
What company does I Barnes work for?
I Barnes works for Free Range Creative
What is I Barnes's role at the current company?
I Barnes's current role is Senior Copywriter and CD.
What schools did I Barnes attend?
I Barnes attended The Copy School, Rmit University.
Not the I Barnes you were looking for?
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2gmail.com, thebostonlawyersgroup.com
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Leslie I. Barnes
Operations Management | Technology Marketing Leader | Business TransformationGreater Toronto Area, Canada3pesa.com, hotmail.com, wgdconsulting.com -
4hcahealthcare.com, hcahealthcare.com, redmondregional.com, hcahealthcare.com
3 +170629XXXXX
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