I-Chieh Chen Email & Phone Number

Taipei,Taiwan

Event Planning and Trade Promotion Execution • Organized large scale events, while hosted associated press conferences and interviews. Ex. Keysight Measurement Forum 2015 was attended by more than 1,000 people, which broke company record• Track and report on campaign dataTele-qualification for Leads• Build up Lead Qualification Process• Leads Management from event, Marketing Automation eDM, Software Trial, and Quick Quote.Social Media Marketing • Create and develop Facebook fan page,”Keysight Taiwan” that has reached 10,000 followers • Plan and execute Digital Demand Program by Facebook advertisement and mediaBudget Management • Controlled quarterly budget more than USD 100,000, and achieved around 100% utilization rate of integrated marketing funding for 10 quarters in row in fiscal year 2011-15Distributor Management • Supervised 19 Distributors’ Keysight/Agilent event program execution • Collaborated with distributors on seminars and tradeshows, conducted distributor training programs, while managed and facilitated distributor communication with channels# Helped grow the revenue contribution of distributors from 11% (2011) to 34% (2015) # Obtained Employee Champion Awards in Q4, 2010 and Q1,2014

Taipei,Taiwan

Key Account Management•Regularly visited key accounts, such as SPIL, KYEC, REALTEK, and VIATECH, for collecting high level management’s industrial perspectives and promoting Taiwan government policies on semiconductor industry, ex. Recruit Oversea Tech Talent Project etc. Event Planning and Trade Promotion Execution•Regularly invited international and domestic business, academia and research experts to conduct international seminars as platform of the latest semiconductor technology trends discussing and profiling, for Taiwan semiconductor industry senior executives.Agency Management•Position high technology related experts as target audience, to partner with agencies, such as DIGITIMES, to publish semiconductor industry journal and deploy major promotion efforts.

Greater Jakarta Area, Indonesia

Event Planning and Trade Promotion Execution•Assisted Headquarter to organize series of promotional campaigns in major trade shows, such as 2007 PaperWorld in Frankfurt and 2007 PaperWeek in New York.•Planned Road Shows in Australian Sydney and Melbourne Zoo, to socialize APP contributions to world environmental protection by cooperating with headquarter and Australian branch office.Global Marketing Strategy•Joined steering meeting to present marketing performance and routinely proposed global new product development, pricing and merchandising programs to meet group profit objectives.Agency Management•Coordinated with external consulting firms and PR agencies to produce series of TV commercials and DVDs for international APP eco-awareness on environmental concept promotion usage.•Consolidated and provided APP environmental news posts to worldwide customers regularly, provided environmental report to global branch offices and customers to strengthen brand image.

Taipei,Taiwan

Market Research & Analysis and Product Positioning•Analyzed mobile phone market information and conducted proposals to new model marketing direction, including new product positioning, pricing and media promotion.•Coordinated with PM, R&D engineers, and 3rd party suppliers, to plan all of DBTEL mobile phone ring tones, and also in charge of ring tone download content of DBTEL website.

Master Of Art In Marketing, Marketing/Marketing Management, General

•Dissertation: Promotion, Brand Equity and Customer Satisfaction in Tesco (London, B. Green)

Bachelor Of Finance

•Elected as Public Relation Committeeman in sophomore year, hosted annual Alumni Gathering and Graduation Party.