8 years of management experience in the brand marketing department, with majors in marketing and design. Leading the marketing department and design department at the same time. I am an agile person with a strong learning ability. I could quickly get started and show my value in the work of marketing and design in different industries.My work experience including a wide range of industries: 1. Startup OTA brand (C+ round financing of 20 million US dollars)2. Coworking space (comprehensive occupancy rate maintained at 80%+)3. Startup catering business (complete analysis and design of brand 0 to 1)4. Property management brand renovation, etc. I'm good at using creativity and design ability to bring innovative marketing strategies to brands and businesses.
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Marketing DirectorGlobaltality Holdings 成旅集團 Aug 2020 - Jul 2023Beijing, China• The head of brand marketing department, 6 members (MKT+Design)• Responsible for the group’s five business units of all-year marketing plans, draw up of budget and execution• Develop the group’s annual public relations exposure plan (0 to 10)• Formulate marketing strategies and visual planning for new catering brands• Enhance the group's brand reputation and internet voice volume
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Commercial SupervisorSpacie Coworking 成旅联合办公 Sep 2017 - Aug 2020Shanghai / Beijing , China,• In charge of brand marketing and graphic design, 3 members• Establish a complete online marketing ecosystem for the brand• Achieved 1.83 million impressions/year with limited budget• Developed strategic partnership and alliance with 20+ brands• Developed new services to provide additional revenue (100+ conversions/year)• Implemented yearly marketing campaign and press release plan -
Partnership ManagerKkday Oct 2016 - Apr 2017Taiwan, Taipei• In charge of affiliate marketing • Developed strategic alliance from different business sectors/fields• Enhanced brand awareness • Planned and executed promotional events• Implemented long-term strategic project• Analyzed sales reports and develop marketing strategies• Supervised interns to achieve different marketing needs -
Marketing ExecutiveKkday Apr 2016 - Oct 2016Taiwan, Taipei• In charge of affiliate marketing • Developed strategic alliance from different business sectors/fields• Managed and maintained partnership with alliances• Enhanced brand awareness • Implemented short-term sales project
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Graphic Design InternTopology Travel - Taiwan Travel Company Jul 2012 - Aug 2012Taiwan, Taipei• Redesigned and beautified website (key vision, user interface)• In charge of DM design and activity record
I-Chien Chen Skills
I-Chien Chen Education Details
Frequently Asked Questions about I-Chien Chen
What is I-Chien Chen's role at the current company?
I-Chien Chen's current role is Marketing Director at Globaltality Holdings.
What schools did I-Chien Chen attend?
I-Chien Chen attended Queen Mary University Of London, National Taipei University Of Education.
What skills is I-Chien Chen known for?
I-Chien Chen has skills like Graphic Design, Creative Strategy, Digital Marketing, Marketing Strategy, Teamwork, Photography.
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Chien I Chen
Taipei–keelung Metropolitan Area -
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