- Planned and executed a variety of research projects in order to support strategic business development and planning- Conducted research to support brand development including organizing A/B testing, informal focus-groups and other forms of pre-testing and refining the brand prior to launching major changes to the brand identity - Worked with design professionals to ensure graphic products meet the strategic aims of the client. I have enjoyed the challenge of incorporating strategic goals into every level of content for a variety of internal and external products.- Effectively managed creative professionals by utilizing their strengths and enabling creative control over their processes within set guidelines. "Setting out" guidelines usually entails getting them "in the know" about who we are targeting, why, what works, what doesn't, detailing and specific requirements, generally letting them know what we want to achieve, and by opening a dialogue to share ideas on how to create success through our work.

Target-Market Research & Survey Design- Developed a highly targeted list of business contacts for a client to use in sales applications. Included ~200 high value contacts in the geographical region of interest. - Used advanced internet search techniques to develop contact list- Complied Data- Developed a purpose-built Microsoft Excel database tool for use in multiple applications, preventing duplication of effort- Contributed to a highly successful email survey and marketing campaign. Using unconventional methods, received a higher than expected response-rate. - Recruited and effectively managed a research assistant in order to meet a short deadline.